Senior Product Marketing Manager

Description

As a Senior Product Marketing Manager for the Retail business, you will be responsible for defining and executing the go-to-market strategy for our Stessa, Mynd, and RentPrep products. You will be the voice of the customer and the market expert, translating complex features into compelling stories that drive adoption and revenue growth.

This is a strategic, hands-on role where you will deeply understand the needs of our retail investors and landlords, conduct competitive analysis, and develop product positioning and messaging that resonates. You'll partner closely with the product management, marketing, sales, and operations teams to ensure our product launches are successful and our value proposition is consistently communicated across all channels. The ideal candidate is a strategic storyteller with a proven track record of bringing technology products to market and enabling revenue teams.

• Serve as the subject matter expert on our retail products and target customers, informing product strategy and marketing campaigns.
• Manage the product launch process, collaborating with cross-functional teams to ensure successful, synchronized launches.
• Conduct in-depth market research and competitive analysis to identify market trends, customer needs, and differentiation opportunities.
• Cross-Functional CollaborationPartner with the Product Management team to influence the product roadmap and ensure market-driven features are prioritized.Collaborate with the Marketing & Growth team to create and execute campaigns that drive demand and adoption.Work closely with the Sales team to understand their needs, refine messaging, and provide essential enablement materials.Engage with our Operations and Customer Success teams to gain insights into customer pain points and product usage, which will inform messaging and positioning.
• Product Marketing & ExecutionLead the creation of high-impact marketing materials, including website content, sales collateral, case studies, product videos, and presentations.Manage the product launch process, collaborating with cross-functional teams to ensure successful, synchronized launches.Develop and implement sales enablement programs, providing the sales and support teams with the tools, training, and resources they need to effectively sell our products.Partner with the content marketing team to develop content strategies that educate and engage our audience at every stage of the funnel.Conduct customer interviews and gather feedback to inform product development and messaging.
• Engage with our Operations and Customer Success teams to gain insights into customer pain points and product usage, which will inform messaging and positioning.
• Strategic Leadership & VisionDevelop and execute the go-to-market strategy for Stessa, Mynd, and RentPrep, aligning with overall retail business objectives.Conduct in-depth market research and competitive analysis to identify market trends, customer needs, and differentiation opportunities.Define clear and compelling product positioning, messaging, and value propositions that resonate with our target retail audience.Serve as the subject matter expert on our retail products and target customers, informing product strategy and marketing campaigns.
• Partner with the Product Management team to influence the product roadmap and ensure market-driven features are prioritized.
• Work closely with the Sales team to understand their needs, refine messaging, and provide essential enablement materials.
• Conduct customer interviews and gather feedback to inform product development and messaging.
• Partner with the content marketing team to develop content strategies that educate and engage our audience at every stage of the funnel.
• Define clear and compelling product positioning, messaging, and value propositions that resonate with our target retail audience.
• Develop and execute the go-to-market strategy for Stessa, Mynd, and RentPrep, aligning with overall retail business objectives.
• Lead the creation of high-impact marketing materials, including website content, sales collateral, case studies, product videos, and presentations.
• Collaborate with the Marketing & Growth team to create and execute campaigns that drive demand and adoption.
• Develop and implement sales enablement programs, providing the sales and support teams with the tools, training, and resources they need to effectively sell our products.

Requirements

Authorization to work in the U.S. is a precondition of employment and we are unable to sponsor H1-B Visas at this time.

Travel Required

Any offer of employment is conditioned upon the successful completion of a background investigation.

• Experience7+ years of product marketing experience, with a proven track record of successfully launching and scaling B2C SaaS products.Experience in real estate, proptech, or a related field is a plus.Proven history of developing and implementing go-to-market strategies.Experience in creating compelling marketing content and sales enablement materials.Demonstrated ability to lead cross-functional projects and influence stakeholders without direct authority.
• Demonstrated ability to lead cross-functional projects and influence stakeholders without direct authority.
• A strategic thinker with a knack for translating technical features into customer benefits.
• Bachelor's degree in Marketing, Business, or equivalent experience.
• EducationBachelor's degree in Marketing, Business, or equivalent experience.
• Prior experience in a high-growth company, navigating scaling challenges.
• Skills & KnowledgeDeep understanding of modern product marketing methodologies.Strong analytical skills with the ability to use market data and customer insights to drive strategic decisions.Exceptional communication and presentation skills, with the ability to articulate complex concepts clearly and persuasively.A strategic thinker with a knack for translating technical features into customer benefits.Familiarity with content marketing, lead generation, and product analytics.Collaborative leadership style with an ability to build consensus and drive results.
• Collaborative leadership style with an ability to build consensus and drive results.
• Deep understanding of modern product marketing methodologies.
• Strong analytical skills with the ability to use market data and customer insights to drive strategic decisions.
• Experience in creating compelling marketing content and sales enablement materials.
• Proven history of developing and implementing go-to-market strategies.
• Familiarity with content marketing, lead generation, and product analytics.
• Exceptional communication and presentation skills, with the ability to articulate complex concepts clearly and persuasively.
• Experience with the real estate investment lifecycle, property management, or landlord services.
• 7+ years of product marketing experience, with a proven track record of successfully launching and scaling B2C SaaS products.
• Experience in real estate, proptech, or a related field is a plus.

Benefits

Bay Area (Oakland), CA. This is a 3 day hybrid role in office.

$180,000 - $205,000 annual salary. Compensation may be adjusted based on experience, skills, and interview performance.

Our compensation reflects several US geographic markets. The base pay for this position represents the expected salary for this position. Ultimately, in determining your pay it will be based on several factors including location, job-related knowledge, skills, experience and other job related factors. Roofstock is a total compensation company; the base salary is only a part of our total compensation package.

Competitive & Unique Benefits Package

• Wellness and home office/cell phone subsidies
• Paid Parental Leave
• Generous PTO Policy
• Robust health, dental, vision insurance, and more
• 12 Paid Holidays
• 401k Program
• Volunteer Time Off

Training + Development

Interview process

Visa Sponsorship

Security clearance