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Director, Marketing
Southern Land Company
Lead comprehensive marketing initiatives for master-planned community developments in the Denver market.
20d ago
Expert & Leadership (13+ years), Experienced (8-12 years)
Full Time
Erie, CO
Office Full-Time
Company Size
280 Employees
Service Specialisms
Property Development
Design
Construction Services
Project Management
Architecture
Engineering
Sector Specialisms
Real Estate Development
Single-Family Homes
Multifamily Residences
Mixed-Use Communities
Infrastructure
Design
Construction
Property Management
Role
What you would be doing
hubspot crm
strategic recommendations
social media strategy
customer experience
brand strategy
team leadership
- Provide insights, integration, and support to SLC Homes sales teams regarding outreach efforts. Design and coordinate broker and greater community outreach efforts.
- Translate data into strategic recommendations for development and product teams
- Foster a collaborative, results-driven marketing culture
- Manage the marketing budget and optimize allocations across channels to maximize ROI and sales performance
- Share marketing best practices across the organization
- Create compelling customer experiences that drive engagement and accelerate the sales process
- Provide strategic guidance and professional development opportunities
- Lead customer nurturing programs and conversion optimization initiatives
- Develop and lead the execution of the community organic social media strategy across platforms
- Stay current with marketing and social media trends and platform updates to maximize reach
- Utilize HubSpot CRM and other marketing technologies to generate actionable insights
- Contribute marketing expertise to community master planning decisions
- Develop and execute a distinctive community brand strategy that differentiates our development in the marketplace
- Ensure consistent brand delivery across all customer touchpoints including Welcome Centers, digital platforms, builder partnerships, real estate networks, and community events
- Collaborate with photography and videography resources to develop high-quality visual content
- Analyze customer segmentation, traffic patterns, sales data, and market share metrics
- Develop and implement comprehensive annual marketing plans and budgets that achieve
- Monitor and advise regarding product positioning, pricing strategies, and absorption rates versus competition
- Monitor social media engagement metrics and adjust content strategy to optimize engagement, reach, and conversion
- Partner with development teams on product planning and community amenity strategies
- Conduct ongoing market research and competitive analysis to inform strategic decisions
- Identify opportunities for community enhancements based on market feedback
- Coordinate and support onsite lifestyle team. Create event strategies that both drive prospect traffic and also integrate with existing residents.
- Develop targeted strategies for customer, builder, and real estate agent relationships
- Coordination with builder marketing and sales teams to provide support and cross-collaboration for campaigns and events that support both builder products and the community.
- Lead the development of engaging, brand-consistent content that showcases community lifestyle, amenities, and available homes
- Recruit, coach, and mentor Marketing Manager/Coordinator position(s)
- Manage and direct relationships with advertising agencies, PR firms, and corporate marketing resources
What you bring
bachelor's
leadership
project management
digital marketing
10 years
strategic thinking
- Bachelor's degree in Marketing, Advertising, Business, or related field
- Leadership Skills: Demonstrated success in coaching, mentoring, and team development
- Project Management: Proven ability to manage multiple priorities, budgets, and timelines effectively
- Experience managing marketing budgets and measuring ROI
- Communication: Exceptional written, verbal, and presentation skills
- An open mind for new ideas and creative methods
- Background in new home building or real estate development preferred
- Digital Marketing Expertise: Advanced knowledge of CRM systems, social media platforms, and digital marketing tools
- Self-motivated with excellent organizational and time management skills
- Adaptable and resilient in fast-paced, results-oriented environments
- Content Creation: Ability to develop compelling, targeted marketing content across multiple channels
- Analytical Excellence: Strong capability in consumer research, data analysis, and market intelligence
- Collaborative leader who builds effective relationships at all organizational levels
- 7-10 years of marketing experience in real estate development, hospitality, resort, or premium retail environments
- 7-10 years in large scale, mixed-use residential real estate/homebuilder marketing with an emphasis on residential lot development and sales to homebuilders and end consumers.
- Strategic thinker with strong problem-solving abilities
- Proven track record of driving sales growth through strategic marketing initiatives
- A strong compensation and benefits package, including health, vision, dental, 401k with a strong match and more!
Information not given or found
Interview process
Information not given or found
Visa SponsorshipInformation not given or found
Security clearance- yes, background checks will be conducted.
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Company
Overview
Founded in 1986
Year Established
The company was established over three decades ago, laying the foundation for its extensive portfolio of cohesive communities.
$4 Billion Pipeline
Project Value
Managing a significant portfolio of projects, showcasing the company's substantial investment and growth potential.
- Began crafting cohesive communities rooted in visionary design.
- Headquartered in Nashville with regional offices in NYC, Plano, Denver, and Vallejo.
- Specialize in land acquisition, entitlement, civil engineering, grading, utilities, roads, sidewalks, landscaping, and site infrastructure.
- Portfolio includes master‑planned neighborhoods, single‑family and multifamily housing, mixed‑use, and hospitality developments.
- Projects like Westhaven in Tennessee or The Laurel in Philadelphia blend urban design with hotel‑style amenities.
- Build fiber‑optic infrastructure underground to maintain aesthetics and deploy curved, tree‑lined roads for visual appeal.
- Only builds within its own master‑planned communities, ensuring design coherence across projects.
- Integrity
- Excellence
- Innovation
- Collaboration
- Sustainability
- Customer Focus
2040 Net Zero
Net Zero Target
Aiming to achieve net zero carbon emissions by 2040.
- Sustainable building practices in all projects
- Leadership in green building certifications such as LEED
- Implementation of energy-efficient systems and technologies
- Commitment to reducing water and energy consumption across all properties
40% Women in Leadership
Gender Equity in Leadership
Over 40% of leadership roles are held by women, reflecting a strong commitment to gender equity.
- Commitment to gender equity in leadership positions
- Diverse talent acquisition with a focus on creating an inclusive workplace
- Regular assessments of pay equity and career advancement opportunities
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