Marketing Manager - Residential Home Builder

Description

The Marketing Manager is responsible for attracting, nurturing and guiding customers throughout their entire journey. With hands-on creative capability and ownership of all marketing channels, each touchpoint is impactful and aligned to business goals. They will also lead two Marketing Coordinators to deliver on-brand marketing activity.

• Build, schedule and optimise lifecycle communications within CRM platforms, ideally Salesforce and Pardot.
• Manage a structured content and campaign calendar aligned to customer behaviours and business priorities.
• Maintain segmentation accuracy, data quality and compliant communication practices.
• Track channel and campaign performance, interpret data and adjust activity to improve reach, engagement and conversion.
• Manage and oversee image and video creation and editing to ensure a high visual standard across all touchpoints.
• Maintain consistent, high-quality visual identity across all marketing outputs.
• Set clear priorities, workflows and quality standards for the team.
• Lead end-to-end campaign delivery, from concept and brief to execution, reporting and improvement.
• Elevate my client’s brand through content, creative and channel excellence.
• Monitor engagement, deliverability and conversion metrics to improve nurture effectiveness and customer experience.
• Lead and mentor two Marketing Coordinators to ensure high-quality delivery and continuous development.
• Plan, produce, publish and optimise all marketing content across paid, owned and earned channels.
• Review, provide feedback and approve design work produced internally or by external partners.
• Foster strong collaboration with internal stakeholders and external partners.
• Lead a small team and evolve the marketing function.
• Produce, publish and performance-manage content across owned channels including email, CRM journeys and nurture streams.

Requirements

You must have unrestricted working rights in Australia to apply.

• Experience leading or coaching team members.
• Ideally, experience with Salesforce, Pardot or other platforms including CMS (Sitecore/Wordpress and CRM (Hubspot/Zoho).
• Proven experience producing, publishing and optimising content across owned channels, particularly CRM and email automation.
• Demonstrated ability to manage integrated campaigns across paid, owned, and earned channels.

Benefits

Training + Development

Interview process

Visa Sponsorship

Security clearance