Marketing Manager - New Developments

Description

• Develop and execute customized marketing plans for each lease‑up project, tailored to market, audience, and timeline.
• Partner with internal and external resources to create branding, naming, and identity for new developments.
• Execute digital and print campaigns, website development, social media, signage, events, and outreach to build buzz pre‑opening.
• Manage digital advertising, SEO/SEM, listing syndication, ILS strategies, and local outreach to generate leads.
• Coordinate creative agencies, signage vendors, photographers, staging providers, media buyers, and other partners to deliver campaigns on time and budget.
• Collaborate with on‑site teams, construction, and regional leadership to align marketing with leasing timelines, pricing, and operational goals.
• Track performance metrics such as traffic sources, cost per lead, conversion rates, and occupancy pace, and optimize strategies accordingly.
• Conduct competitive analysis and monitor local market trends to position communities and identify unique selling points.

Requirements

We are seeking an experienced, results‑driven Marketing Manager – New Developments to lead marketing strategy and execution for new multifamily communities in pre‑development and lease‑up phases. This role creates and drives innovative, data‑informed marketing campaigns that generate qualified traffic, accelerate leasing velocity, and support brand awareness and positioning in the market.

The ideal candidate thrives in a fast‑paced environment, understands the lifecycle of multifamily development, and can seamlessly align marketing efforts with operational goals during a property’s most critical stages.

Candidates must hold a bachelor’s degree in marketing, communications, business, or a related field and have three to five plus years of multifamily marketing experience, with a proven track record of successful lease‑up campaigns.

• Hold a bachelor’s degree in Marketing, Communications, Business, or a related field.
• Possess three to five plus years of multifamily marketing experience, focusing on lease‑ups or new developments.
• Demonstrated success in driving lease‑up velocity through marketing campaigns.
• Experience with property management systems and marketing platforms.
• Strong project management and organizational abilities.
• Excellent written and verbal communication skills.
• Ability to travel to properties during pre‑leasing and active lease‑up phases.
• Creative, results‑oriented thinker with attention to detail.
• Experience with luxury or suburban lease‑up assets.
• Knowledge of digital marketing trends, social media, and influencer partnerships in real estate.
• Google Analytics or similar certification.

Benefits

Training + Development

Interview process

Visa Sponsorship

Security clearance