Marketing Demand Generation Intern at Otis Elevator Co. in Connecticut, United States | USD21-22 | Kablio

Role

Description

paid search

social media

utm tagging

budget management

keyword optimization

performance reporting

Prepare and perform daily account activities associated with Google AdWords, Yahoo!, Microsoft Ads (Bing) and other search platforms. Where applicable, maintain relationship/oversight of agency managed accounts.
Support the end-to-end management and deliverables of specified paid social, video, display and programmatic platforms (Meta, WhatsApp, LinkedIn, YouTube etc) from implementation to optimization, ensuring its delivery to time, budget & quality standards. Where applicable, maintain relationship/oversight of agency managed accounts.
Partner with DM Ops to tag landing pages appropriately for analytics, utilize UTM codes as necessary, and be mindful of SEO on-page strategies.
Provide recommendations for campaign structuring, ad groups, extensions, targeting, and other facets of paid search in accordance with campaign goals.
Help manage and monitor global budgets by updating the budget sheet, ensuring we are on track with individual budgets & helping make recommendations to ensure we effectively meet our spend requirements/budgets
Build the creation of keyword lists and creative copy, in conjunction with OUs for translations where applicable.
Conduct daily, weekly & monthly reviews of creative assets & audiences to ensure that the account is as optimized as possible
Help build forecasts & media plans for global plans including budget, proposals, wins and ROI across all media channels as requested by COE member recommendations based on business objectives
Perform keyword cleans, search term checks & account "clean-up"
Review account recommendations, account performance and come up with strategy and optimization recommendations
Partner with Communications COE to ensure organic campaign alignment.
Facilitate proper campaign target audiences, test & learn strategies. Advise on creative best practices.
Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
Keep pace with search engine and PPC industry trends and development, including changing privacy requirements and new vendors/innovations

Requirements

communication

customer engagement

microsoft office

bachelor's

problem solving

collaboration

Strong written & verbal communication skills with keen attention to detail
Excellent presentation and communication skills.
Customer engagement(Impressions, CTR, on-site conversion rate, quality score, etc.)
Strong interpersonal skills
Strong organizational, problem solving & analytical skills
Proficient in Microsoft Office Suites, especially Microsoft Word, Excel and PowerPoint.
Currently pursuing a bachelor's degree, preferably in Business, Marketing, or related disciplines.
Ability to collaborate well with others

Benefits

Wins (#/$) and conversion rate

Training + Development

Information not given or found

Interview process

Information not given or found

Visa Sponsorship

Information not given or found

Security clearance

Information not given or found

Company

Overview

1853 Founded

Year of Establishment

Operates as a leader in vertical transportation solutions.

Pioneered the first passenger elevator, revolutionizing urban transportation.
Serves a wide range of sectors, including residential, commercial, and infrastructure projects.
Their work can be seen in iconic structures like the Burj Khalifa.
Focuses on safety, efficiency, and sustainability in urban spaces.
Advanced smart elevator systems enhance user experience and energy efficiency.

Culture + Values

We put people at the center of everything we do.
We are reliable, smart and focused on the future.
We are creating a more personal, connected world.
We roll up our sleeves to get it done.

Environment + Sustainability

50% Reduction

Emissions Target

Aims to cut Scope 1 and Scope 2 emissions by half by 2030.

100% Certification

Zero-Waste Goal

Seeks to achieve zero-waste-to-landfill certification for all factories by 2025.

30% CO₂ Reduction

Emissions Achievement

Factories have reduced CO₂ emissions by more than 30% since 2015.

6.62M lbs Recycled

Waste Diversion

Florence, SC factory recycled over 6.6 million pounds of sheet metal in a year.

Achieve carbon neutrality for factory electricity by 2030.
Complete ISO 14001 certification for all factories by 2025.
Spanish plants: San Sebastián factory LEED Platinum and 100% renewable energy; Vigo plant solar panels reducing electricity use ~30%, cutting ~44 metric tons CO₂/year.
Science‑Based Targets initiative–approved goals: reduce absolute Scope 1 & 2 GHG emissions 55% by 2033 (2021 base year); reduce Scope 3 emissions 33% by 2033.

Inclusion & Diversity

34% Women Executives

Women in Leadership

34 percent of the company’s executives identify as women, reflecting gender diversity at the executive level.

26% Diverse Executives

Ethnic/Racial Diversity

26 percent of U.S.-based executives are ethnically or racially diverse, contributing to broader representation.

56% Diverse Board

Diverse Representation

Over half of the Board members are women, ethnically diverse, or both.

100% Gender Parity

Gender Parity Target

Aiming for equal gender representation in executive ranks by 2030.

Employee Resource Groups support colleagues in field operations, Black/African American communities, LGBTQ+ individuals, and others.
A six-point framework guides initiatives in anti-racism, bias education, STEM pipeline development, mental health support, and social justice.

Articles

Careers at Otis

Innovation

Sustainability

Role

Description

paid search

social media

utm tagging

budget management

keyword optimization

performance reporting

Prepare and perform daily account activities associated with Google AdWords, Yahoo!, Microsoft Ads (Bing) and other search platforms. Where applicable, maintain relationship/oversight of agency managed accounts.
Support the end-to-end management and deliverables of specified paid social, video, display and programmatic platforms (Meta, WhatsApp, LinkedIn, YouTube etc) from implementation to optimization, ensuring its delivery to time, budget & quality standards. Where applicable, maintain relationship/oversight of agency managed accounts.
Partner with DM Ops to tag landing pages appropriately for analytics, utilize UTM codes as necessary, and be mindful of SEO on-page strategies.
Provide recommendations for campaign structuring, ad groups, extensions, targeting, and other facets of paid search in accordance with campaign goals.
Help manage and monitor global budgets by updating the budget sheet, ensuring we are on track with individual budgets & helping make recommendations to ensure we effectively meet our spend requirements/budgets
Build the creation of keyword lists and creative copy, in conjunction with OUs for translations where applicable.
Conduct daily, weekly & monthly reviews of creative assets & audiences to ensure that the account is as optimized as possible
Help build forecasts & media plans for global plans including budget, proposals, wins and ROI across all media channels as requested by COE member recommendations based on business objectives
Perform keyword cleans, search term checks & account "clean-up"
Review account recommendations, account performance and come up with strategy and optimization recommendations
Partner with Communications COE to ensure organic campaign alignment.
Facilitate proper campaign target audiences, test & learn strategies. Advise on creative best practices.
Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
Keep pace with search engine and PPC industry trends and development, including changing privacy requirements and new vendors/innovations

Requirements

communication

customer engagement

microsoft office

bachelor's

problem solving

collaboration

Strong written & verbal communication skills with keen attention to detail
Excellent presentation and communication skills.
Customer engagement(Impressions, CTR, on-site conversion rate, quality score, etc.)
Strong interpersonal skills
Strong organizational, problem solving & analytical skills
Proficient in Microsoft Office Suites, especially Microsoft Word, Excel and PowerPoint.
Currently pursuing a bachelor's degree, preferably in Business, Marketing, or related disciplines.
Ability to collaborate well with others

Benefits

Wins (#/$) and conversion rate

Training + Development

Information not given or found

Interview process

Information not given or found

Visa Sponsorship

Information not given or found

Security clearance

Information not given or found

Company

Overview

1853 Founded

Year of Establishment

Operates as a leader in vertical transportation solutions.

Pioneered the first passenger elevator, revolutionizing urban transportation.
Serves a wide range of sectors, including residential, commercial, and infrastructure projects.
Their work can be seen in iconic structures like the Burj Khalifa.
Focuses on safety, efficiency, and sustainability in urban spaces.
Advanced smart elevator systems enhance user experience and energy efficiency.

Culture + Values

We put people at the center of everything we do.
We are reliable, smart and focused on the future.
We are creating a more personal, connected world.
We roll up our sleeves to get it done.

Environment + Sustainability

50% Reduction

Emissions Target

Aims to cut Scope 1 and Scope 2 emissions by half by 2030.

100% Certification

Zero-Waste Goal

Seeks to achieve zero-waste-to-landfill certification for all factories by 2025.

30% CO₂ Reduction

Emissions Achievement

Factories have reduced CO₂ emissions by more than 30% since 2015.

6.62M lbs Recycled

Waste Diversion

Florence, SC factory recycled over 6.6 million pounds of sheet metal in a year.

Achieve carbon neutrality for factory electricity by 2030.
Complete ISO 14001 certification for all factories by 2025.
Spanish plants: San Sebastián factory LEED Platinum and 100% renewable energy; Vigo plant solar panels reducing electricity use ~30%, cutting ~44 metric tons CO₂/year.
Science‑Based Targets initiative–approved goals: reduce absolute Scope 1 & 2 GHG emissions 55% by 2033 (2021 base year); reduce Scope 3 emissions 33% by 2033.

Inclusion & Diversity

34% Women Executives

Women in Leadership

34 percent of the company’s executives identify as women, reflecting gender diversity at the executive level.

26% Diverse Executives

Ethnic/Racial Diversity

26 percent of U.S.-based executives are ethnically or racially diverse, contributing to broader representation.

56% Diverse Board

Diverse Representation

Over half of the Board members are women, ethnically diverse, or both.

100% Gender Parity

Gender Parity Target

Aiming for equal gender representation in executive ranks by 2030.

Employee Resource Groups support colleagues in field operations, Black/African American communities, LGBTQ+ individuals, and others.
A six-point framework guides initiatives in anti-racism, bias education, STEM pipeline development, mental health support, and social justice.

Articles

Careers at Otis

Innovation

Sustainability