Marketing Director

Description

• Guide the product management team to ensure effective lifecyclemanagement, from ideation through commercialization.
• Work closely with R&D, Sales, and key customers to identify and prioritize new market opportunities and product offerings.
• Establish overall marketing KPIs and reporting systems to measure campaign performance and ROI.
• Collaborate with and provide direction to the Marketing Communications Manager for trade shows, public relations, advertising, website, SEO/SEM, and social media strategies.
• Ensure proper execution and governance of the stage gate process for new product development, ensuring projects meet market needs, timelines, and profitability goals.
• Oversee annual marketing budgets and allocate resources to achieve strategic objectives.
• Drive brand growth by enhancing visibility, consistency, and market differentiation across all communication platforms.
• Develop and execute marketing strategies aligned with business objectives and brand standards.
• Provide strategic direction and oversight to the Engineering team to drive specification pull-through and increase product adoption within the architectural, design and construction community.
• Partner with executive leadership to assess potential opportunities that expand capabilities and market presence.

Requirements

• Minimum 10 years of progressive marketing experience, including at least 5 years in a leadership role.
• Bachelor’s degree in Marketing, Business Administration, or related field, strongly preferred.
• Proficiency in CRM, marketing automation, and analytics tools.
• Experience managing stage gate processes and collaborating with R&D and Sales on new product development
• Excellent communication, analytical, and presentation skills.
• Proven success developing and executing strategic marketing plans that drive measurable business growth.
• Collaborative leader who builds high-performing teams.
• Experience in the concrete, construction materials, or industrial manufacturing industries required.
• Strong leadership skills with the ability to influence across all levels of the organization.
• Customer-focused with deep industry and market insight.
• Innovative, data-driven, and results-oriented mindset.
• Strategic thinker with strong executional discipline.
• Willingness to travel up to 25% for trade shows, customer visits, and industry events.

Benefits

Training + Development

Interview process

Visa Sponsorship

Security clearance