Measuring, testing and analyzing Planon’s global online marketing activities and interpreting user data – using tools like Google Analytics, Salesforce and Marketo – to improve the ROI of online Marketing activities.
You will drive Planon’s PPC (Google & Microsoft Ads) strategy as one of our main channels for business growth.
Increasing SEO ranking for Planon’s corporate website, focused on the main search engines.
Managing Planon’s Content Management System and making continuous (user experience) improvements to Planon’s websites.
Driving cross-departmental digital improvement projects to increase our contribution to the (indirect) sales pipeline.
Requirements
marketo
salesforce
hubspot
b2b marketing
sea
english
You like to work in a high performing and constantly changing work environment.
You are ready to work with our ever-expanding awesome marketing tech stack: Marketo, Salesforce, Adobe ChatBot, VWO, RingLead, Xperience Central, ION interactive, Sociabble, and many more.
A relevant bachelor’s or master’s degree within the area of Marketing, Communications or Business.
A minimum of 5 years' experience with SEA in a global multilanguage setting.
7+ years of B2B Marketing experience, experience within an international corporate environment.
Uderstanding of Marketing Automation Platforms (like Marketo, Hubspot).
You have a good eye for detail to ensure we deliver a market-leading outcome.
Excellent oral and written English skills are required.
Knowledge of digital marketing and understanding of the importance of integrated communication.
Ability to prioritize and manage multiple projects in a deadline-driven, results-focused environment.