Principal Product Designer, On-Demand Transit Apps
Via
Enables dynamic, on-demand transit services for public agencies, schools, and transportation systems.
Design rider and driver apps for equitable, scalable on-demand transit.
3 days ago ago
$140,000 - $185,000
Intermediate (4-7 years)
Full Time
New York, NY
Hybrid
Company Size
1,900 Employees
Service Specialisms
Microtransit
Paratransit
Student transit
Transit consulting
Corporate and campus shuttles
Health transportation
Transportation planning
Operations and operational support
Sector Specialisms
Transit planning
Tech-enabled transit
Multimodal transit networks
Bus network redesign
Feasibility studies
Microtransit planning
Corporate shuttles
Campus shuttles
Role
Description
design strategy
feature development
scalable features
user experience
accessibility
communications platform
Lead design vision and strategy for the next-generation of the Rider app - one that scales up to larger geographic areas, supports complex multi-provider offerings and diverse personas and similarly for the driver app to scale to use cases for sensitive populations.
Ascertain value vs. cost of each requirement and help scope/descope requirements as needed
Build robust features that enable scaled set up for large services with varied policies on travel, payments, communications etc.
Create a delightful experience for the user from App signup to booking transit to taking a ride.
Build inclusively for all customers with Accessibility as a driving principle for each build.
Build an excellent communications platform for riders from sign up to bookings to reminders and do it all with an eye towards timeliness, relevance and cost.
Bring “network thinking” to bear and reflect the perfect experience as the rider interacts with other personas such as caregivers, drivers and transit personnel.
Requirements
figma
5-7 years
design degree
motion design
systems thinking
communication
Able to take ownership, work independently & be accountable for your work.
Excellent communication and presentation skills, capable of articulating design decisions and rationale clearly.
Experience in motion and interaction design (advantage)
Craftsmanship - You have a high bar for craft and quality in your work
5-7 years of experience in digital product design, with a strong portfolio showcasing your expertise in leading design projects from concept to launch.
Proficient with Figma, and high-fidelity prototyping tool.
Bachelor’s or Master’s degree in Design, HCI, or a related field, or equivalent practical experience.
Can-do approach, great social skills, and a team player who can thrive in a fast-paced environment.
Experienced in working with complex systems and possesses a systems thinking mindset
Benefits
We are proud to offer a generous and comprehensive benefits package, including free medical plans and 401K matching
Final salary will be determined by the candidate’s experience, knowledge, and skills. Salary reflected does not include equity or variable pay, where applicable