Digital Marketing Specialist

Description

Update website pages, banners, blogs, and landing pages.

Track SERP rankings, organic traffic, and site performance.

Manage budgets, CPC, CTR, conversions, and ROI.

Schedule content, track engagement, and optimise post timings.

Create ad creatives, copies, and audience segmentation models.

Create short-form reels, shorts, and motion graphics using Adobe, Canva, Premiere Pro, etc.

Manage daily posting across LinkedIn, Instagram, YouTube, Facebook, and X.

Conduct on-page and off-page SEO activities.

Coordinate with the PR agency for story pitches, authored articles, and press releases.

Coordinate with internal teams for employee branding and leadership content.

Upload and optimize videos, reels, and shorts.

Edit videos for YouTube, LinkedIn, Instagram, and corporate presentations.

Support event coverage, field content capture, and CEO/founder branding videos.

Assist in preparing PR content, authored articles, Q&A responses, and thought-leadership posts.

Design high-quality graphics, brochures, digital ads, posters, infographics, and internal communications.

Run lead-generation and brand campaigns on Google, LinkedIn, Meta.

Support crisis communication and reputation management with timely content.

Monitor analytics and prepare weekly dashboard reports.

Coordinate with developers for backend updates when required.

Write compelling captions, taglines, and scripts for videos and short-form content.

Draft engaging content for social media, newsletters, websites, blogs, and email campaigns.

Maintain a repository of corporate achievements, thought leadership, and media visibility.

Create thumbnails, titles, descriptions, tags, and playlists.

Perform keyword research, backlink generation, meta optimization, and technical improvements.

Ensure site is optimized for speed, SEO, and lead capturing.

Monitor competitor activities and industry trends.

Requirements

Creativity with attention to detail

Ability to work under fast-paced deadlines and multi-task across platforms

D. Social Media & Online Presence

Canva (expert-level)

Website CMS handling (WordPress preferred)

Strong communication skills

Adobe Suite (Photoshop, Illustrator, Premiere Pro, After Effects)

The role demands end-to-end execution capability, strong ownership, and the ability to support corporate communications and PR initiatives as WOG moves toward rapid global expansion and IPO readiness.

Social media management tools (Buffer, Hootsuite, or similar)

SEO tools (SEMrush, Ahrefs, Yoast, Ubersuggest)

SEO ranking improvements for targeted keywords

WOG Technologies is seeking a multi-skilled Full-Stack Digital Marketing Specialist who can independently manage creative design, video production, website updates, SEO, paid ads, content creation, and social media.

Ability to work with leadership teams

Must-Have Technical Skills

4. KPIs (Key Performance Indicators)

Video editing + motion graphics

A. Creative & Multimedia

Strong English writing skills

Internal and external stakeholder satisfaction (PR, HR, BD, CEO Office).

F. Performance Marketing (Google & Meta Ads)

Google Analytics / Google Search Console

Experience in a B2B or engineering/technology company preferred

3–6 years in a full-stack digital marketing or creative/website/social role

Google Ads Manager + Meta Ads Manager

E. Search Engine Optimization (SEO)

Quality and timeliness of creatives for campaigns

Benefits

Social media engagement growth month-over-month

Website traffic growth (organic + paid)

Training + Development

Interview process

Visa Sponsorship

Security clearance