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Marketing Executive

Criterion Hospitality

Leading UK hotel operator transforming underutilised buildings into lifestyle hotels across prime city centres.

Create and execute marketing strategies to promote Zedwell's weekend escape package.

1 months ago ago

Intermediate (4-7 years), Junior (1-3 years)

Full Time

London Area, United Kingdom

Office Full-Time

Company Size

110 Employees

Service Specialisms

Hospitality Services

Project Management

Consulting

Design

Construction Management

Interior Design

Turnkey Solutions

Procurement

Sector Specialisms

Hospitality

Hotel Operations

Lifestyle Hotels

Urban Hospitality

Affordable Sleep-Centric Stays

Tech-Driven Hospitality

Hotel Management

Guest Experience

Role

Description

competitor research

Research 3 competitors (hotels or restaurants) in this area

Requirements

visual concept

seo

ppc

digital marketing

2-4 years

organised

Creative thinker, confident with SEO, PPC, email & social tools

This task will give us a glimpse of your strategic thinking, creativity, and understanding of the brand’s tone and audience.

2–4 years’ digital marketing experience (hospitality/travel preferred)

Organised, proactive, and detail-oriented

Visual Concept – example of look & feel

Benefits

Step 1: Short Marketing Plan — “Weekend Escape” Package

We’re launching a new Weekend Escape offer including accommodation + breakfast.

UK leisure travellers seeking short city breaks
Bonus: tie into relevant London events or trends
Budget Split – % across paid social, influencer, print, etc.

Training + Development

Information not given or found

Interview process

Information not given or found

Visa Sponsorship

Information not given or found

Security clearance

Information not given or found

Company

Overview

Two dozen hotels

Managed Properties

The group manages a collection of boutique and rooftop venues in high-profile entertainment districts.

1920s-themed

Art Deco Rooftop Bar

A historic rooftop bar and restaurant atop a Leicester Square hotel blends classic design with modern hospitality.

Breathes new life into overlooked urban buildings.
Reimagines prime city-centre locations into vibrant, guest-focused lifestyle hotels and serviced apartments.
Pioneers affordable, tech-driven, sleep-centric stays in key London hotspots like Piccadilly and Leicester Square.
Runs self-serviced apartments in Piccadilly Circus, combining contemporary living with full hospitality support.
Acquires and repurposes buildings under a growth-oriented expansion strategy.

Culture + Values

transform underutilised buildings into thriving lifestyle hotels
fostering sustainable growth and revitalising urban spaces
ambitious expansion plans focused on innovation, efficiency, and environmental responsibility
exceptional guest experiences and long‑term value creation
pioneering affordable, sleep‑centric, tech‑driven stays in prime city locations

Environment + Sustainability

2050

Net Zero Target

The company has set a goal to achieve net zero emissions by 2050, aligning with global sustainability efforts.

8,500 Rooms

Portfolio Scale

The company manages a portfolio of 24 hotels encompassing 8,500 rooms, focusing on sustainability across its operations.

Managing expansion with a focus on environmental responsibility
Transforming existing buildings (adaptive reuse) to reduce embodied carbon
Zedwell brand emphasizes efficiency and tech-driven operations for sustainability
Commitment to Science-Based Targets for emissions reduction
Utilizes hotel industry-aligned net zero methodology covering Scope 1, 2 & 3 emissions
Active pursuit of renewable energy procurement and energy-efficiency initiatives

Inclusion & Diversity

No publicly stated DEI strategy or gender-related statistics found
No data-driven DEI outcomes or targets available in official sources

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