Social Media & Digital Manager

• Developing social media plans with measurable goals and aligning with our wider Marketing and Communications strategic commitments - with the aim of increasing brand awareness and customer engagement
• The role holder will need build and maintain relationships with colleagues and internal stakeholders across the business.

Develop and deliver multiple social media content plans for multiple brands and channels – planning capacity and resource to deliver against objectives (E)

• Contract manage our website suppliers to make sure they are delivering against KPIs and offering value for money. - Oversee the development of podcasting editing – recording and editing content for various internal and external platforms.
• This role will help us to bring our Customer Communication plans to life and align with our wider Marketing and Communications strategic objectives.
• The role holder line manages the Assistant – Social Media and Digital and the Digital Apprentice and will provide effective leadership and appropriate guidance and support as well as working proactively and collaboratively with colleagues across the Marketing & Communications team.

Set up reporting on social analytics and performance with recommendations for improvements (E)

• The team act as ambassadors for the brand and with all associated activities being planned, managed and delivered to fully support our business Vision, Values and Corporate Plan.

Understand the importance of website accessibility and putting the digital customer journey first (D)

• protects sensitive information by safeguarding customer, colleague and third-party data
• Engaging with customers regularly to understand and analyse the long-term needs of our social media approach and using this to develop future plans for the wider Marketing and Communications strategic plans.
• listens to our customers and makes their needs a priority
• Delivering content including images and videos (reels, stories etc) against agreed targets for each social media platform, on time and to a high standard.
• The Marketing & Communications team is responsible for ensuring that our business has in place a dynamic, proactive and engaging marketing and communications strategy which protects and enhances our businesses reputation, communicates effectively with customers and colleagues and promotes business products and services.

Development and production of monitoring and evaluation reporting and performance data (E)

• The holder is also required to liaise effectively with external agencies/advisors/other stakeholders as appropriate to determine and implement best practice and to influence key target audiences through a range of social channels and content.
• Manage all Livv Housing Group websites - lead on design, functionality, usability, UX and content. Working with colleagues across the business to make sure our websites are accurate, up to date and accessible.
• Provide effective leadership for the Social Media Assistant and Digital Apprentice – inspiring and motivating them to collaborate on agreed social media objectives and digital content.
• helps reduce risks by proactively communicating any potential issues to our line managers
• The role will be responsible for providing monitoring and evaluation information for both social media and websites performance.
• The role holder will be out and about in our communities - creating innovative, relevant and captivating content for our current and developing social media platforms.
• The role holder will need to build and lead a network of ‘Social Media Ambassadors’ from across the business to help us to identify content opportunities and embed our ‘customer-led’ content approach

Main duties & responsibilities - Strategic and operational lead for our social media presence and content for the business. Developing our strategi approach to our presence and content to support agreed communication plans and activity.

• Keeping up to date with emerging social media and digital trends and sharing with the wider Marketing and Communications team to allow us to embrace innovation and continuously improve.
• follows health and safety guidelines to keep ourselves, colleagues, and customers safe
• Effective development and implementation of social media plans and activity – aligned with our Customer Communication plans and activity aligned to the Marketing and Communication strategy and the business wide Corporate Plan.
• Develop monthly and quarterly reports aligned with the wider Marketing and Communications Management Team to share social media platform performance, trends and opportunities.

Management of some/all social media strategic planning and operational delivery (E)

• This role will be the lead on driving us to be innovative and create more customer-led content across all of our existing and developing platforms.
• This role is the business lead manager for the strategic and operational management and delivery of all social media platforms and content. Expanding our platform presence using insight and intelligence to formulate our approach to current and future plans, staying current, engaging and relevant.
• This role is the business lead for the strategic and operational management and delivery of all digital platforms and content – keeping our platforms up to date, accessible and customer-led.
• Effective management of all websites – making sure content is up to date and functionality is easy to use and accessible.
• Deliver consistent, innovative and creative social media content across all existing channels that reflects our aims and objectives.

Experience using Google analytics and a drive to keep up to date with digital monitoring and evaluation tools and platforms (E)

Excellent track record of successfully delivering multiple, social media projects and priorities (E)

Experience with Social media or Marketing in a social housing setting (D)

The ability to think strategically and creatively (D)

Energetic, agile and responsive leader, able to work collaboratively with colleagues, internal and external stakeholders and partners (E)

• Effective working relationships and collaboration with managers and colleagues across all other functional areas of our business, as well as with other Managers and colleagues within the Marketing and Communications team to ensure the successful delivery of all relevant activity aligned with Marketing and Communications Strategy.

Be able to make decisions independently and know when to escalate – offering solutions to problems along the way (E)

Experience using website CMS systems – including wordpress (E)

Experience line managing people, helping them to develop and excel in their role (E)

Confident in building good relationships with colleagues and know when to resolve issues yourself and when to escalate (E)

Prior podcast management experience (D)

Ability to create innovative, strategic social media plans that are customer led, agile and align with wider business objectives (E)

Relevant degree and/or CIM (E)

Ability to create social media visuals and video using programs like Canva or Adobe Creative Suite (or other relevant social media content creation tools) (E)

Great communication skills in order to liaise with multiple stakeholders, colleagues and partners (E)

Able to travel independently to other locations (E)

Fully literate in key word processing software packages for general communications and reports (E)

Evidence of ongoing personal development (E)

Good networking and communication skills to form relationships with stakeholders, colleagues and partners (E)

Strong and inspirational leadership skills to successfully manage and develop a small team (E)

Working with various social media platforms – including Facebook, Instagram, LinkedIn, Youtube and TikTok (E)

Great visual eye, in terms of brand representation and detail (E)

Experience in website content management and functionality (E)

Creativity combined with a love of branding and storytelling (D)

High level understanding of website UI/UX practices and an understanding of SEO and web traffic metrics (D)

Existing track record of driving continuous improvement in performance and culture, delivering new social media or digital solutions and approaches within a complex environment (D)

• Effective line management and development of the Assistant – Social Media and Digital Apprentice.

Extensive experience of social media content creation and customer engagement evidence for a range of B2B and B2C brands (E)

Highly effective oral and written communication skills (E)

A flexible approach to hours worked (E)