Field Marketing Manager at West Fraser in Memphis, TN | Kablio

Role

Description

issue resolution

product promotion

marketing programs

customer relations

networking

sales collaboration

Resolving customer product issues
Promoting new and existing products to contractor yards and builders
Working closely with inside sales staff and sales management to ensure sales and marketing objectives are achieved
Serving as a subject matter expert regarding products or programs in the marketplace
Designing and implementing regional marketing programs with key pro-dealers, retail accounts and builders which support corporate sales and marketing objectives
Establishing, managing, and maintaining customer relationships by ensuring excellent service and follow-up and by learning and supporting the customers’ business
Building a strong professional network by attending regional trade shows and home builder association meetings

Requirements

microsoft office

5+ years

bachelor’s

structural wood

engineering

communication

Solid planning, organizational and time management skills
This position has about 60% travel. When not traveling this position is based from your home office.
Proficiency in Microsoft Office Suite
Five (5) to eight (8) + years of experience in a role related to the home construction or building industry
Knowledge and experience at the builder level; knowledge of building codes and applications
Knowledge of construction and building materials
Bachelor’s Degree in a related field or equivalent experience in a marketing / sales role within the wood products industry.
Knowledge of structural wood products
Strong technical aptitude and people skills
Engineering, Architectural, Building Science accreditation
A strong ability to analyze and report in a professional manner on product usage, trends, and competitive threats within their respective geographies
Excellent verbal and written communication, including presentation skills
Proficiency in reading construction documents

Benefits

Medical, Dental, Vision, Rx Insurance
Paid vacations and holidays
401k with company match
Life Insurance
On-the-job training
Benefits Starting Day 1
Disability Insurance

Training + Development

Information not given or found

Interview process

Information not given or found

Visa Sponsorship

Information not given or found

Security clearance

pre-employment background check required

Company

Overview

1955

Year Established

The company was founded in British Columbia, marking its journey from a small planing mill to a global leader.

Over 60

Global Facilities

The company operates numerous facilities across North America and Europe, producing a wide range of wood products.

Supplies essential building materials to residential, commercial, and industrial construction markets.
Known for producing oriented strand board (OSB), plywood, and treated wood products for diverse applications.
Financially robust with listings on the Toronto Stock Exchange and consistent revenue from international markets.
Projects range from homebuilding materials to industrial-grade timber solutions across infrastructure sectors.
Stands out for vertically integrated operations, owning forests, mills, and distribution in a tightly controlled chain.
Merged with Norbord in 2021, expanding its engineered wood segment and European footprint significantly.

Culture + Values

Integrity: always doing the right thing, even when no one is watching.
Humility: recognizing that everyone has something valuable to contribute; listening, improving, open to learning and growth.
Teamwork: collaboration across countries and continents; good communication and cooperation among team members.
Frugality: smart and effective use of resources to maximize value and support sustainable growth.
Safety: prioritize highest standards; continuous improvement through training, technology and compliance.
Respect: foundational; valuing each individual’s contributions and cultivating mutual regard.
Competitiveness: striving for excellence, outperforming global competitors as a supportive team.
Fun: embracing a sense of fun to enhance creativity alongside dedication to excellence.

Environment + Sustainability

46.2% Reduction

Scope 1 & 2 Emissions Target

Reduction target for Scope 1 and 2 emissions by 2030, with a base year of 2019.

25% Reduction

Scope 3 Emissions Target

Reduction target for Scope 3 emissions by 2030, with a base year of 2020.

$50M Avg Annual

GHG Reduction Investment

Average annual capital investment in projects aimed at reducing greenhouse gas emissions.

2030 Investment Goal

Total Capital Commitment

Total investment of at least US $400 million by 2030 in GHG reduction projects.

Committed to Science-Based Targets Initiative (SBTi) validation in April 2023 for Scope 1, 2 and 3 GHG emission reductions.
Net-zero emissions goal in line with SBTi pathway before 2050.
Modernized corporate-wide forest management and fibre procurement policy in 2023.
Early adopter of Taskforce on Nature-related Financial Disclosure (TNFD), membership announced January 2024.
Achieved lowest rate in company history for serious injuries in 2023 (linked to sustainability report).

Inclusion & Diversity

15% Workforce

Women Representation

Efforts are underway to increase female representation within the workforce.

24% Employees

Underrepresented Identities

A significant portion of employees identify as underrepresented racial or ethnic groups.

8% Canadian

Indigenous Employees

A notable share of Canadian employees identify as Indigenous, reflecting targeted efforts in inclusion.

>100 Indigenous

Engaged Organizations

Partnerships and formal engagement processes are established with Indigenous communities and organizations.

Achieved pay equity; conduct annual pay‑review audits and review offers for new hires.
Provide women‑focused training and development: Women’s Forestry Congress, iEmpower, regional programs.
Recruitment and retention programs targeting Indigenous participation: scholarships, workforce readiness and mobility.
Goal to achieve Progressive Aboriginal Relations Gold certification by 2030.

Articles

Careers at West Fraser

Sustainability at West Fraser

Company Overview

Role

Description

issue resolution

product promotion

marketing programs

customer relations

networking

sales collaboration

Resolving customer product issues
Promoting new and existing products to contractor yards and builders
Working closely with inside sales staff and sales management to ensure sales and marketing objectives are achieved
Serving as a subject matter expert regarding products or programs in the marketplace
Designing and implementing regional marketing programs with key pro-dealers, retail accounts and builders which support corporate sales and marketing objectives
Establishing, managing, and maintaining customer relationships by ensuring excellent service and follow-up and by learning and supporting the customers’ business
Building a strong professional network by attending regional trade shows and home builder association meetings

Requirements

microsoft office

5+ years

bachelor’s

structural wood

engineering

communication

Solid planning, organizational and time management skills
This position has about 60% travel. When not traveling this position is based from your home office.
Proficiency in Microsoft Office Suite
Five (5) to eight (8) + years of experience in a role related to the home construction or building industry
Knowledge and experience at the builder level; knowledge of building codes and applications
Knowledge of construction and building materials
Bachelor’s Degree in a related field or equivalent experience in a marketing / sales role within the wood products industry.
Knowledge of structural wood products
Strong technical aptitude and people skills
Engineering, Architectural, Building Science accreditation
A strong ability to analyze and report in a professional manner on product usage, trends, and competitive threats within their respective geographies
Excellent verbal and written communication, including presentation skills
Proficiency in reading construction documents

Benefits

Medical, Dental, Vision, Rx Insurance
Paid vacations and holidays
401k with company match
Life Insurance
On-the-job training
Benefits Starting Day 1
Disability Insurance

Training + Development

Information not given or found

Interview process

Information not given or found

Visa Sponsorship

Information not given or found

Security clearance

pre-employment background check required

Company

Overview

1955

Year Established

The company was founded in British Columbia, marking its journey from a small planing mill to a global leader.

Over 60

Global Facilities

The company operates numerous facilities across North America and Europe, producing a wide range of wood products.

Supplies essential building materials to residential, commercial, and industrial construction markets.
Known for producing oriented strand board (OSB), plywood, and treated wood products for diverse applications.
Financially robust with listings on the Toronto Stock Exchange and consistent revenue from international markets.
Projects range from homebuilding materials to industrial-grade timber solutions across infrastructure sectors.
Stands out for vertically integrated operations, owning forests, mills, and distribution in a tightly controlled chain.
Merged with Norbord in 2021, expanding its engineered wood segment and European footprint significantly.

Culture + Values

Integrity: always doing the right thing, even when no one is watching.
Humility: recognizing that everyone has something valuable to contribute; listening, improving, open to learning and growth.
Teamwork: collaboration across countries and continents; good communication and cooperation among team members.
Frugality: smart and effective use of resources to maximize value and support sustainable growth.
Safety: prioritize highest standards; continuous improvement through training, technology and compliance.
Respect: foundational; valuing each individual’s contributions and cultivating mutual regard.
Competitiveness: striving for excellence, outperforming global competitors as a supportive team.
Fun: embracing a sense of fun to enhance creativity alongside dedication to excellence.

Environment + Sustainability

46.2% Reduction

Scope 1 & 2 Emissions Target

Reduction target for Scope 1 and 2 emissions by 2030, with a base year of 2019.

25% Reduction

Scope 3 Emissions Target

Reduction target for Scope 3 emissions by 2030, with a base year of 2020.

$50M Avg Annual

GHG Reduction Investment

Average annual capital investment in projects aimed at reducing greenhouse gas emissions.

2030 Investment Goal

Total Capital Commitment

Total investment of at least US $400 million by 2030 in GHG reduction projects.

Committed to Science-Based Targets Initiative (SBTi) validation in April 2023 for Scope 1, 2 and 3 GHG emission reductions.
Net-zero emissions goal in line with SBTi pathway before 2050.
Modernized corporate-wide forest management and fibre procurement policy in 2023.
Early adopter of Taskforce on Nature-related Financial Disclosure (TNFD), membership announced January 2024.
Achieved lowest rate in company history for serious injuries in 2023 (linked to sustainability report).

Inclusion & Diversity

15% Workforce

Women Representation

Efforts are underway to increase female representation within the workforce.

24% Employees

Underrepresented Identities

A significant portion of employees identify as underrepresented racial or ethnic groups.

8% Canadian

Indigenous Employees

A notable share of Canadian employees identify as Indigenous, reflecting targeted efforts in inclusion.

>100 Indigenous

Engaged Organizations

Partnerships and formal engagement processes are established with Indigenous communities and organizations.

Achieved pay equity; conduct annual pay‑review audits and review offers for new hires.
Provide women‑focused training and development: Women’s Forestry Congress, iEmpower, regional programs.
Recruitment and retention programs targeting Indigenous participation: scholarships, workforce readiness and mobility.
Goal to achieve Progressive Aboriginal Relations Gold certification by 2030.

Articles

Careers at West Fraser

Sustainability at West Fraser

Company Overview