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Product Specialist
Brightline Trains
Drive digital product & loyalty strategy, merchandising, and revenue for Brightline
11d ago
Experienced (8-12 years)
Full Time
Miami, FL
Office Full-Time
Company Size
1,500 Employees
Service Specialisms
Transportation Services
Rail Infrastructure
Engineering
Construction
Sector Specialisms
Transport
Infrastructure
Commercial
Government
Role
What you would be doing
digital merchandising
data analysis
market intelligence
stakeholder management
product evaluation
performance monitoring
- Market & Competitive Intelligence: Measure, understand, and translate market trends, market share capture opportunities, and changes in the competitive landscape to Brightline’s business. Specifically, within the areas of digital, loyalty, and merchandising within the airline/rail and travel industries.
- Stakeholder Management & Cross-Functional Collaboration: Partner with commercial, digital, IT, and marketing teams to align initiatives with corporate strategy. Work closely with analytics teams to track performance and optimize merchandising effectiveness.
- Responsible for aligning the digital merchandising strategy for all Brightline products, including tickets, bundles, ancillaries, and loyalty offerings.
- Strategically evaluate new product opportunities, and how they fit into Brightline’s digital experiences.
- Curate and position offers across digital channels to maximize conversion, upsell, and cross-sell opportunities.
- Partner with revenue management teams to ensure alignment of merchandising strategies with overall commercial goals.
- Identifying opportunities to enhance program features, including accrual, redemption, personalization, and partner integrations.
- Leverage data and personalization to deliver targeted merchandising campaigns across customer segments.
- Customer Experience: Collaborate with product managers, UX/UI teams, and technology partners to define product roadmaps aligned with guest needs, merchandising strategy, and business objectives. Ensure seamless integration of merchandising and loyalty benefits throughout the customer journey (booking, check-in, in-station, boarding, onboard, and post-travel).
- Drive innovation in personalization, offers, and engagement strategies to increase loyalty program adoption and ancillary revenues.
- Performance Analysis: Analyze performance data across all key product lines, monitoring KPIs (enrollment, engagement, redemption rates, merchandising conversion, NPS, etc). Analyze historical data and current trends to identify risks and opportunities by department; then partner with team to align financial and product opportunities. Present data with a clear point of view so that insights can be used to help drive business strategy.
What you bring
product mgmt
analytics
bachelor's
2 years
communication
airline
- Minimum of 2 years of experience in product development or marketing.
- Experience bringing high quality products to market
- Ability to analyze information and form conclusions to summarize and present to senior leadership.
- Bachelor’s degree in Business, Marketing, Digital Innovation, or related field (Master’s preferred).
- 3-5 years of experience in product management, loyalty program management, or digital merchandising within the airline, travel, or hospitality industry.
- Analytical mindset with proficiency in data-driven decision-making, merchandising performance tracking, and KPI management.
- Minimum of 2 years of retail or consumer product brand/program management experience
- Excellent communication, presentation, and stakeholder management skills.
- Strong knowledge of airline customer journey, merchandising strategies, and ancillary revenue optimization.
Information not given or found
Training + DevelopmentInformation not given or found
Interview process
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Visa SponsorshipInformation not given or found
Security clearanceInformation not given or found
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Company
Overview
- Founded to revolutionize American rail travel with high-speed, comfortable, and eco-friendly trains.
- Brightline serves bustling corridors, providing efficient travel between key cities in Florida and soon beyond.
- The company's trains are designed for speed, comfort, and luxury, offering amenities like spacious seats, Wi-Fi, and onboard refreshments.
- With a focus on passenger experience, Brightline aims to reduce travel times while offering a sustainable alternative to car and air travel.
- Notable projects include their expansion plans to connect more regions, including potential routes to the Northeast U.S.
- Brightline’s modern stations offer a seamless journey, blending innovation with design for an elevated traveler experience.
- We’re all ambassadors for safety in our stations, and in our communities.
- No matter the challenges, we believe solutions start with a bright outlook.
- We’re all about forward movement, for our Guests and Teammates alike.
- Lending a helping hand to Guests and Teammates is a part of all of our job descriptions.
- We’re connecting cities, communities, and Guests.
68% Emissions Reduction
Biodiesel Trainsets
Achieved through Siemens trainsets in South Florida, removing 160,000 tonnes of CO₂ annually and eliminating three million car trips each year.
400,000 Tonnes CO₂ Savings
Brightline West Plan
Expected annual reduction in CO₂ emissions for the fully electric, zero-emission trainsets powered by overhead catenary.
100,000 Tonnes CO₂ Savings
2024 Results
Reduced CO₂ emissions equivalent to planting three million trees, despite a 40% year-over-year increase in ridership.
- Planting over 3,000 native trees along our rail corridor to reduce carbon emissions and improve community greenery.
- Stations equipped with solar trees, EV-charging stations, water-fill fountains, water-efficient irrigation, paperless ticketing, recycled/reclaimed materials and energy-optimised design.
- Net zero target date: [no official net-zero commitment publicly stated on website]
- No DEI-specific strategy or gender breakdown publicly disclosed on website or LinkedIn.
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