Ensure the success of all marketing campaigns through cross-functional teamwork.
Manage Marketing Technology:
Develop and optimize marketing automation workflows, ensuring consistency and implementing best practices.
Collaborate with the creative team and division partners to create and build effective emails and landing pages.
Utilize data analytics and learnings from previous campaigns to identify successful strategies and areas for improvement.
Ensure seamless communication between systems and maintain a smooth flow of data across each tool.
Assist with building and maintaining global web forms and standardizing email sending lists to facilitate marketing program execution.
Oversee and manage our marketing automation platform (HubSpot) with oversight of the connection to CRM (Salesforce) and the Milliken.com website (sitecore).
Create trigger-based campaigns and programs that will run across multiple product lines/businesses to drive conversions and support organizational revenue goals.
Operate within a Marketing Shared Service model positioned at the organization's core.
Track and Measure Marketing KPIs:
Landing page creation and optimization
Conduct A/B testing to optimize campaign performance and improve results.
Optimize the tools and processes currently in place.
Drive development of lifecycles, transactional, and promotional messaging workflows
Collaborate effectively with division marketing leaders, IT, sales, and other stakeholders.
Make recommendations for campaign enhancements based on the analysis of marketing Key Performance Indicators (KPIs).
Manage Microsoft Bookings set up process.
Help shape brand and product campaigns through data-driven recommendations.
Work with data analyst on campaign reporting
Analyze and identify key channels that drive lead generation, sales, and revenue. Establish efficient processes to recognize channels and touchpoints that yield high-quality leads and valuable customers and assign marketing attribution.
Create and Optimize HubSpot Marketing Automation Programs:
Assist with ideating full funnel marketing programs to support Strategic Business Unit priorities and business goals.
Ensure all marketing automation activities comply with data privacy regulations like GDPR and CAN-SPAM.
Help to define metrics of success.
Requirements
hubspot
icapture
html/css
crm
bachelor's
analytics
iCapture integration expertise and campaign set up with ability to troubleshoot.
Strong analytical skills with the ability to translate data into actionable insights.
Amazon storefront experience a plus
Proven experience in managing CRM (Salesforce a plus), HubSpot marketing automation platforms (required), and analytic tools (Google Suite a plus), iCapture Experience a plus.
Trusted thought leader and a recognized subject matter expert.
Ability to implement smart rules and personalization to emails and landing pages.
Proficiency in HTML/CSS for email
Experience in creating and optimizing marketing automation workflows.
Bachelor’s degree in marketing, Business, or a related field.
Excellent collaboration and communication skills for effective cross-functional teamwork.
Creative problem solving and utilization of HubSpot to support business challenges and needs.
Proactive participant that will bring thoughtful ideas to the table.
Ability to multi-task and work on projects at varying stages of development
Benefits
Information not given or found
Training + Development
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Interview process
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Visa Sponsorship
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Security clearance
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Company
Overview
Since 1920
Operations Rooted in the UK
The company has established and grown its presence in the UK since 1920, maintaining a strong foothold in British markets.
Operates ISO14001‑certified manufacturing in Wigan and a showroom in London’s Clerkenwell.
Produces design‑led carpet tiles, LVT and entrance matting, including quick‑ship and digital‑print ranges.
All flooring products are carbon‑neutral and support WELL Building certification.
Typical projects span commercial offices, public buildings, automotive facilities and residential developments.
Pioneered circular‑economy reuse by partnering with Orak to reclaim and refurbish carpet tiles.
Its Thrive® matter yarn innovation offers low‑carbon options in popular modular collections.
Showroom and plant tours featured at Clerkenwell Design Week, highlighting acoustic comfort and underfoot luxury.
Culture + Values
We are committed to creating outstanding products that inspire our customers.
Innovation drives us to deliver solutions that push boundaries.
Collaboration is key to our success, fostering teamwork and partnerships.
We prioritize sustainability in all aspects of our work, from design to production.
Integrity is central to our business, ensuring trust and transparency in all our actions.
We strive to be agile and adaptable, responding quickly to changing needs and challenges.
Environment + Sustainability
By 2050
Net Zero Target
Aiming to achieve Net Zero emissions by the year 2050.
100% Recycled
Material Efficiency
Incorporating 100% recycled content in select products.
Energy consumption is monitored and minimized through efficient production practices.
Commitment to reducing waste through recycling and reusing materials wherever possible.
Products are designed for durability, reducing the need for replacements and lowering long-term environmental impact.
Inclusion & Diversity
Aiming for a diverse workforce with a focus on gender balance across all levels.
Setting clear targets for increasing the representation of women in leadership roles.
Implementing training and development programs to support career progression for underrepresented groups.
Actively monitoring and addressing gender pay parity to ensure fairness and equity.