Marketing Operations Specialist

Description

• Ensure the success of all marketing campaigns through cross-functional teamwork.
• Manage Marketing Technology:
• Develop and optimize marketing automation workflows, ensuring consistency and implementing best practices.
• Collaborate with the creative team and division partners to create and build effective emails and landing pages.
• Utilize data analytics and learnings from previous campaigns to identify successful strategies and areas for improvement.
• Ensure seamless communication between systems and maintain a smooth flow of data across each tool.
• Assist with building and maintaining global web forms and standardizing email sending lists to facilitate marketing program execution.
• Oversee and manage our marketing automation platform (HubSpot) with oversight of the connection to CRM (Salesforce) and the Milliken.com website (sitecore).
• Create trigger-based campaigns and programs that will run across multiple product lines/businesses to drive conversions and support organizational revenue goals.
• Operate within a Marketing Shared Service model positioned at the organization's core.
• Track and Measure Marketing KPIs:
• Landing page creation and optimization
• Conduct A/B testing to optimize campaign performance and improve results.
• Optimize the tools and processes currently in place.
• Drive development of lifecycles, transactional, and promotional messaging workflows
• Collaborate effectively with division marketing leaders, IT, sales, and other stakeholders.
• Make recommendations for campaign enhancements based on the analysis of marketing Key Performance Indicators (KPIs).
• Manage Microsoft Bookings set up process.
• Help shape brand and product campaigns through data-driven recommendations.
• Work with data analyst on campaign reporting
• Analyze and identify key channels that drive lead generation, sales, and revenue. Establish efficient processes to recognize channels and touchpoints that yield high-quality leads and valuable customers and assign marketing attribution.
• Create and Optimize HubSpot Marketing Automation Programs:
• Assist with ideating full funnel marketing programs to support Strategic Business Unit priorities and business goals.
• Ensure all marketing automation activities comply with data privacy regulations like GDPR and CAN-SPAM.
• Help to define metrics of success.

Requirements

• iCapture integration expertise and campaign set up with ability to troubleshoot.
• Strong analytical skills with the ability to translate data into actionable insights.
• Amazon storefront experience a plus
• Proven experience in managing CRM (Salesforce a plus), HubSpot marketing automation platforms (required), and analytic tools (Google Suite a plus), iCapture Experience a plus.
• Trusted thought leader and a recognized subject matter expert.
• Ability to implement smart rules and personalization to emails and landing pages.
• Proficiency in HTML/CSS for email
• Experience in creating and optimizing marketing automation workflows.
• Bachelor’s degree in marketing, Business, or a related field.
• Excellent collaboration and communication skills for effective cross-functional teamwork.
• Creative problem solving and utilization of HubSpot to support business challenges and needs.
• Proactive participant that will bring thoughtful ideas to the table.
• Ability to multi-task and work on projects at varying stages of development

Benefits

Training + Development

Interview process

Visa Sponsorship

Security clearance