Director, Digital Platforms at Wilsonart in Austin, TX | Kablio

Role

Description

digital architecture

sales enablement

web administration

e‑commerce development

data integration

dashboard reporting

Develop project plans, define deliverables, and mobilize global and local resources—both internal and external—to drive successful execution.

Oversee configuration, integration, and optimization of sales enablement technologies (e.g., CRM, sales engagement tools, content platforms) to support pipeline visibility, lead management, and sales productivity.

Evaluate, design, and manage the enterprise digital solutions architecture across global web, mobile, and e-commerce platforms.

Ensure digital platforms integrate effectively with enterprise systems and support scalable, secure, customer-centric experiences.

Present program and initiative status to senior leadership, covering priorities, deliverables, risks, schedules, budgets, vendor performance, and technology decisions.

Administer systems for organizing and distributing sales collateral, playbooks, and training materials; collaborate with Sales and Product teams to maintain accurate, high-quality content.

Collaborate with Sales, Marketing, Product Management, external design agencies, and regional business teams to ensure digital platforms accurately reflect brand and competitive positioning across global markets.

Oversee infrastructure, hosting, web administration, content delivery, and the development of web applications—including online catalogs, configurators, shopping carts, collaboration tools, visualizers, and mobile applications.

Guide, manage, and deliver innovative web and digital commerce solutions—including products, services, and platform enhancements—to meet evolving global and regional needs.

Provide strategic recommendations to improve revenue processes, customer experience, and operational efficiency through data, automation, and technology enhancements.

Develop dashboards and reporting frameworks that provide Sales, Marketing, and leadership with clear insights into funnel performance, campaign ROI, customer behavior, and platform utilization.

Oversee vendor contracts, performance, and alignment with project and platform objectives.

Oversee application development, testing (unit, integration, UAT), data conversion, integration management, reporting, security/compliance, change management, and user training.

Partner with Marketing teams to build and execute personalized, multi-channel campaigns that drive engagement and improve lead conversion rates.

Identify, engage, and manage external partners, including global and low-cost service providers, to support development, design, integration, and operational needs.

Lead the global program for sales enablement and digital commerce solutions, ensuring alignment with corporate strategy and regional business objectives.

Manage marketing automation platforms (e.g., HubSpot, Marketo, Salesforce Marketing Cloud), including campaign configuration, lead scoring, audience segmentation, and system integrations.

Serve as an internal advisor/consultant, sharing and deploying best practices related to global web presence, product and service positioning, digital commerce capabilities, and customer experience technologies.

Maintain high-quality, synchronized customer and prospect data across CRM, marketing automation, web platforms, and analytics environments; ensure seamless lead flow and data connectivity through API, middleware, or native integrations.

Identify risks, develop mitigation strategies, monitor progress, reallocate resources as needed, and ensure timely, high-quality delivery of project outcomes.

Managing and delivering global solution development initiatives and products

Oversee all phases of the project lifecycle from inception through deployment, including hand-off to business teams and long-term support.

A hands-on management position accountable for global web simplification, sales enablement and enhancing the Company’s digital presence. The position works closely with global sales and marketing leaders, product managers, and other management team members to strategize, plan, and deliver web solutions that would meet the Company’s and Customer’s needs (globally and regionally), using appropriate and cost-effective technologies. This is a strategic role that will be a part of the Corporate IT function reporting directly to the CIO.

Lead requirements gathering, process analysis, and system enhancements across digital platforms and sales/marketing technologies.

Ensure sales tools and workflows are intuitive, effective, and widely adopted across the global sales organization.

Requirements

generative ai

java

aws

html5

seo

bachelor's

Strong analytical and problem solving skills

o AI Technologies – Generative AI, Intelligent Automation, Agentic AI will be preferred

Global experience: in addition to North America, experience in Europe, & AsiaPac is a Plus

A team player who can interrelate and operate effectively with peers and other associates

EDUCATION: Bachelor's degree

Ability to travel internationally 50%

o Web Technologies - Java, Akamai, Amazon Web Services, ATG, Magento, .Net, HTML5, XML, SEO, SEM, Social media, CMS

An active listener with superior verbal and written communication skills

Analytics, Insights, and Performance Reporting

A hands-on doer capable of working in a fast paced entrepreneurial culture

EXPERIENCE: 10+ years

Benefits

ENVIRONMENT: Located in a comfortable indoor area. Examples: executive, management and support positions

WORKING CONDITIONS

Training + Development

Information not given or found

Interview process

Information not given or found

Visa Sponsorship

Information not given or found

Security clearance

Information not given or found

Company

Overview

Founded in 1956

Company History

Established in 1956, the company has a long-standing legacy in the decorative surface industry.

Known for its high-quality surfaces used in furniture, countertops, and interiors.
Pioneering in the design and manufacture of decorative surfaces that stand the test of time.
A leader in the decorative surface sector, creating products that enhance both form and function.
Provides a vast range of materials including laminate, quartz, and solid surface solutions.
Products are used globally in various industries, offering solutions for everything from retail spaces to healthcare environments.
Recognized for its innovation and commitment to customer-driven design.
Has expanded its portfolio over the decades, integrating advanced technology to stay at the forefront of surface design.

Culture + Values

Serve the Customer. Serve the Enterprise. Serve the People.
Inspired by nature. Realized through engineering. Able to achieve any look in any space.
We believe in demonstrating empathy by ensuring everyone’s voice and feelings are heard.
We believe all employees should be able to bring their best selves to work and achieve their potential.

Environment + Sustainability

23% recycled content

Post-consumer recycled average

HPL products include 23% average post-consumer recycled content, exceeding industry standards.

98% water reduction

Water recycling efficiency

Water recycling system in France reduced fresh-water use by 98%, enhancing sustainability efforts.

4% GHG reduction

Carbon emission decrease

Achieved a 4% reduction in Scope 1 and Scope 2 greenhouse gas emissions from 2021 to 2023.

8.9M trees saved

Environmental impact achievement

Since 2000, the company has saved the equivalent of nearly 8.9 million trees through recycled content efforts.

HPL products are carbon-negative per cradle-to-grave life cycle assessment.
USDA BioBased certification (70%+ biobased content for HPL and Compact Laminate).
Declare labels: LBC Red List Approved for HPL; Red List Free for Quartz and Solid Surface.
Governance: Sustainability Committee, strengthened Supplier Code of Conduct, annual ESG oversight.

Inclusion & Diversity

42% ethnically diverse

U.S. employees

Approximately 42% of employees in the U.S. identify as ethnically diverse, reflecting a strong commitment to inclusivity.

Employee Resource Groups include Women of Wilsonart and Veterans Resource Network.
Diversity principles: equal opportunity based on capability and performance; do not tolerate racism or hatred; empathy and ensuring every voice is heard.

Articles

Sustainability

Careers at Wilsonart