Digital Marketing Manager at Redaptive in Denver, CO | USD110,000-120,000 | Kablio

Role

Description

website redesign

social media

analytics

marketing automation

abm campaigns

email nurture

Manage internal project coordination and act as the primary liaison with third-party web developers.
Manage and optimize paid and organic social media strategies to increase engagement and visibility among key accounts.
Develop and execute data-driven digital marketing strategies across paid media, SEO, social, and email to drive engagement and lead conversion.
Oversee a full website redesign project, ensuring strategic alignment with brand and business goals with support from marketing leadership.
Use analytics tools (Google Analytics, HubSpot, CRM platforms) to measure ROI, optimize digital spend, and improve conversion rates.
Partner with the Marketing Operations team to optimize marketing automation, CRM integrations, and lead management processes.
Execute account-based advertising campaigns on LinkedIn and other relevant platforms.
Continuously analyze and optimize website performance to enhance user engagement and lead conversion.
Work with content creators to develop account-specific landing pages, personalized email sequences, and targeted digital ads.
Track and report on digital marketing performance, providing insights and recommendations for continuous improvement.
Lead website enhancements, focusing on user experience (UX), conversion rate optimization (CRO), and SEO best practices to improve organic search rankings and lead generation.
Develop email and nurture campaigns.
Collaborate with sales to align digital strategies with account-specific sales objectives.
Own and optimize digital channels, ensuring alignment with company goals and marketing objectives.

Requirements

html

paid media

bachelor's

hubspot

seo

project management

Experience with html is also a plus
Hands-on experience managing paid media campaigns (Google Ads, LinkedIn Ads, retargeting, display).
Bachelor’s degree in Marketing, Business, Communications, or a related field.
Ability to analyze data, generate insights, and translate findings into actionable strategies.
5+ years of experience in digital marketing, with a strong focus on marketing operations, website management, and performance marketing.
Proficiency in ABM platforms (Demandbase, 6sense, ZoomInfo, Terminus) and marketing automation tools (HubSpot).
We are also looking for someone that is willing to support the future state of marketing with AI best practices. How we optimize our content to be recognized in AI tools when searching for our solutions and thought leadership topics, what we are calling DIgital AI content.
Strong knowledge of SEO, CRO, and website optimization best practices.
Strong project management skills and ability to work cross-functionally with sales and marketing teams.
Experience with AI-powered marketing tools for campaign optimization is a plus.

Benefits

Career development and learning opportunities.
Competitive salary and performance-based bonus.
6% 401(k) match with immediate vesting.
Comprehensive health, dental, and vision benefits.
Flexible time off and remote work options.
Equity participation plan.

Training + Development

Information not given or found

Interview process

Information not given or found

Visa Sponsorship

Information not given or found

Security clearance

Information not given or found

Company

Overview

Founded to help organizations maximize energy savings and improve operational efficiency.
Leverages cutting-edge technology and analytics to implement energy-efficient solutions.
Focuses on creating tailored energy management strategies across diverse sectors.
Works with large enterprises, helping them reduce carbon footprints and operational costs.
Key projects include building energy optimizations, real-time monitoring systems, and retrofitting facilities.
Offers expertise in the deployment of energy management systems, and large-scale energy audits.
Utilizes a performance-based approach, where savings generated fund improvements over time.
Redaptive's solutions span energy-efficient lighting, HVAC systems, building automation, and more.
The company has a global presence, collaborating with key clients in commercial, industrial, and utility sectors.

Culture + Values

N/A – Redaptive does not publicly list official culture statements or values on their site or LinkedIn.

Environment + Sustainability

2.3M Metric Tons

CO₂ Emissions Reduction

Achieved cumulative reductions of 2.3 million metric tons of CO₂ through energy efficiency projects.

$400M Savings

Energy Cost Reductions

Generated $400 million in energy savings for clients through innovative Energy-as-a-Service solutions.

100M Equity Raise

Cleantech Investment

Secured $100 million in equity funding in October 2024 to accelerate net-zero initiatives.

150K Machines Monitored

Energy Efficiency Scale

Operates a network monitoring 150,000 machines and 3,000 buildings for energy optimization.

Recognized as a Global Cleantech 100 company in 2022 for advancing emissions reductions toward net zero.
Supports clients in achieving carbon neutrality through long-term Energy-as-a-Service contracts (5–15 years).
Institutional clients, including the Institute for Advanced Study, have realized annual reductions of 3,200 t CO₂, 2.83 M kWh, and 226k therms via advanced energy systems.

Inclusion & Diversity

No publicly available DEI strategy or outcomes; gender or diversity statistics are not published.

Articles

Careers

About Us

Contact

Role

Description

website redesign

social media

analytics

marketing automation

abm campaigns

email nurture

Manage internal project coordination and act as the primary liaison with third-party web developers.
Manage and optimize paid and organic social media strategies to increase engagement and visibility among key accounts.
Develop and execute data-driven digital marketing strategies across paid media, SEO, social, and email to drive engagement and lead conversion.
Oversee a full website redesign project, ensuring strategic alignment with brand and business goals with support from marketing leadership.
Use analytics tools (Google Analytics, HubSpot, CRM platforms) to measure ROI, optimize digital spend, and improve conversion rates.
Partner with the Marketing Operations team to optimize marketing automation, CRM integrations, and lead management processes.
Execute account-based advertising campaigns on LinkedIn and other relevant platforms.
Continuously analyze and optimize website performance to enhance user engagement and lead conversion.
Work with content creators to develop account-specific landing pages, personalized email sequences, and targeted digital ads.
Track and report on digital marketing performance, providing insights and recommendations for continuous improvement.
Lead website enhancements, focusing on user experience (UX), conversion rate optimization (CRO), and SEO best practices to improve organic search rankings and lead generation.
Develop email and nurture campaigns.
Collaborate with sales to align digital strategies with account-specific sales objectives.
Own and optimize digital channels, ensuring alignment with company goals and marketing objectives.

Requirements

html

paid media

bachelor's

hubspot

seo

project management

Experience with html is also a plus
Hands-on experience managing paid media campaigns (Google Ads, LinkedIn Ads, retargeting, display).
Bachelor’s degree in Marketing, Business, Communications, or a related field.
Ability to analyze data, generate insights, and translate findings into actionable strategies.
5+ years of experience in digital marketing, with a strong focus on marketing operations, website management, and performance marketing.
Proficiency in ABM platforms (Demandbase, 6sense, ZoomInfo, Terminus) and marketing automation tools (HubSpot).
We are also looking for someone that is willing to support the future state of marketing with AI best practices. How we optimize our content to be recognized in AI tools when searching for our solutions and thought leadership topics, what we are calling DIgital AI content.
Strong knowledge of SEO, CRO, and website optimization best practices.
Strong project management skills and ability to work cross-functionally with sales and marketing teams.
Experience with AI-powered marketing tools for campaign optimization is a plus.

Benefits

Career development and learning opportunities.
Competitive salary and performance-based bonus.
6% 401(k) match with immediate vesting.
Comprehensive health, dental, and vision benefits.
Flexible time off and remote work options.
Equity participation plan.

Training + Development

Information not given or found

Interview process

Information not given or found

Visa Sponsorship

Information not given or found

Security clearance

Information not given or found

Company

Overview

Founded to help organizations maximize energy savings and improve operational efficiency.
Leverages cutting-edge technology and analytics to implement energy-efficient solutions.
Focuses on creating tailored energy management strategies across diverse sectors.
Works with large enterprises, helping them reduce carbon footprints and operational costs.
Key projects include building energy optimizations, real-time monitoring systems, and retrofitting facilities.
Offers expertise in the deployment of energy management systems, and large-scale energy audits.
Utilizes a performance-based approach, where savings generated fund improvements over time.
Redaptive's solutions span energy-efficient lighting, HVAC systems, building automation, and more.
The company has a global presence, collaborating with key clients in commercial, industrial, and utility sectors.

Culture + Values

N/A – Redaptive does not publicly list official culture statements or values on their site or LinkedIn.

Environment + Sustainability

2.3M Metric Tons

CO₂ Emissions Reduction

Achieved cumulative reductions of 2.3 million metric tons of CO₂ through energy efficiency projects.

$400M Savings

Energy Cost Reductions

Generated $400 million in energy savings for clients through innovative Energy-as-a-Service solutions.

100M Equity Raise

Cleantech Investment

Secured $100 million in equity funding in October 2024 to accelerate net-zero initiatives.

150K Machines Monitored

Energy Efficiency Scale

Operates a network monitoring 150,000 machines and 3,000 buildings for energy optimization.

Recognized as a Global Cleantech 100 company in 2022 for advancing emissions reductions toward net zero.
Supports clients in achieving carbon neutrality through long-term Energy-as-a-Service contracts (5–15 years).
Institutional clients, including the Institute for Advanced Study, have realized annual reductions of 3,200 t CO₂, 2.83 M kWh, and 226k therms via advanced energy systems.

Inclusion & Diversity

No publicly available DEI strategy or outcomes; gender or diversity statistics are not published.

Articles

Careers

About Us

Contact