Marketing Manager

Description

• Assist retail merchants in enhancing sales by studying sales reports to identify trends and recommend strategies; advise merchants on the use of advertising, promotions, and designing and executing tactical marketing programs to drive traffic and increase in-store sales.
• Manage signage program throughout region, including implementation of digital directories.
• Develop and supervise office customer appreciation events and construction milestone events.
• Promote BXP’s ownership to internal and external audiences, positioning the property as an important location and destination in the market.
• Create and oversee tactical marketing, public relations, and promotional plans for new store openings in retail properties.
• Involves work such as tours throughout property portfolio usually performed by walking and by climbing stairs.
• Develop and maintain positive working relationships with members of the local media, acting as second line media contact in crisis situations as well as non-crisis media inquiries.
• Involves movement between departments to facilitate work.
• Develop and execute communications plans for merchants, customers, and visitors in regard to ongoing construction and development projects.
• Manage retail audits.
• Regularly interfaces both verbally and in writing, with client contacts, with the leasing, construction, development, and financial teams as well as external vendors, consultants, and with the general public.
• This position reports to the Marketing Director, who provides supervision, guidance, and evaluates work performance on a periodic basis.
• Evaluate proposed special events, both income and non-income producing, for adherence to the standards set for the property.
• Maintain on-going relationships with Marketing Managers of other BXP venues, seeking ways to share marketing expertise and best demonstrated practices.
• Enhance and protect BXP’s brand and image by approving all use of photographic images, logos, and or write-ups by contractors, vendors, and clients.
• Create events for office customer as part of expanded amenities offerings at assigned properties (wellness, arts, networking, professional development, etc.).
• Implement advertising program through analysis of market trends, demographic and psychographic surveys, media demographic and distribution research, advertising production, client participation and cooperation, and program evaluation.
• Direct and manage the work of outside event producers, vendors, and consultants including but not limited to public relations and advertising agencies as assigned.
• Represent BXP in the outside community through active participation in civic, educational, and charitable organizations.
• Assist in development of marketing collateral with the Development and Leasing teams.
• Manage advertising, branding, event planning, social media, public relations, and crisis communications initiatives while adhering to approved budgets.
• Serve as “webmaster” for the assigned property websites and manage social media channels as directed (Facebook/Instagram etc.). Develop and update content, architecture, graphics, and increase on-line visibility. Manage monthly analysis and reporting.
• Manage budget to approved Marketing Fund. Oversee and enhance communications tools to keep retail merchants involved and informed of marketing and event participation opportunities.
• Work with Marketing Director on executing all charitable efforts.
• Manage event ideation and execution of internally produced events including oversight of all aspects of execution.
• Involves movement between properties to facilitate regional events.
• Oversee the creation of all communications to office customers about events, retail openings, etc.
• Manage content, design, production, and distribution of office customer communications, including print and digital tools.
• Implement marketing programs to position BXP and our properties as a positive component in the quality of the surrounding market.
• Organize and maintain libraries of reference and resource materials to support marketing efforts and presentation needs of other management groups.
• Involves work of a general office nature usually performed standing such as operation of a fax and printer.
• Manage event ideation and execution of external events at properties as assigned by Marketing Director (may include oversight of event calendar, contracts, user agreements, certificates of insurance, and production schedules).

Requirements

• Ability to work independently, as well as part of a team.
• Demonstrated skills for organization and multitask prioritization.
• BA/BS degree required with a concentration in Marketing, Communications, Event Planning preferred.
• Excellent project management skills.
• A minimum of 2 to 4 years of direct supervisory experience with employees preferred.
• Involves work of a general office nature usually performed sitting such as operation of a computer.
• Strong analytical skills and a familiarity with basic marketing research techniques.
• A minimum of 4 to 7 years of progressively responsible marketing or marketing communications experience to include both qualitative and quantitative market analysis, strategic planning, and marketing program development required.
• An understanding of building operations and retail sales is desirable.
• Effective problem-solving skills.
• Flexibility with work schedule as work on nights and weekends are required when marketing programs/events are occurring or are requiring preparation.
• Proficiency with Microsoft Office Applications.
• Excellent written and oral communication skills.
• Knowledge of print production, advertising production, media buying, and the marketing incentives business.
• Adaptability to changing demands.
• Ability to work in a fast-paced entrepreneurial environment.
• Proven initiative, and the ability to create project timelines as well as time and action plans for events and execute them.

Benefits

Training + Development

Interview process

Visa Sponsorship

Security clearance