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Digital Optimization Manager
West Shore Home
Conversion Rate Optimization Manager responsible for driving measurable improvements across landing pages and the core website.
14d ago
Junior (1-3 years), Intermediate (4-7 years)
Full Time
Harrisburg, PA
Office Full-Time
Company Size
1,200 Employees
Service Specialisms
Home Improvement
Bathroom Remodeling
Window Installation
Home Renovation
General Contracting
Sector Specialisms
Bathrooms
Windows
Floors
Doors
Home Remodeling
Home Renovation
Role
What you would be doing
cro reporting
experiment lifecycle
team management
analytics tools
landing pages
hypothesis development
- Report on CRO program performance, presenting data-driven insights and recommendations to Senior Marketing leadership to inform business decisions.
- Lead CRO efforts on Instapage & Webflow landing pages and the core website, including ideation, development oversight, QA, launch, and performance analysis of all experiments.
- Manage the Landing Page Specialist to execute high-quality tests, landing page builds, and optimization initiatives.
- Use Microsoft Clarity and other analytics tools to uncover user behavior insights that inform testing priorities and UX improvements.
- Own the company’s experimentation roadmap using VWO as the central CRO platform, including hypothesis development, KPI selection, experiment design, execution, and post-test analysis.
What you bring
vwo
instapage
high school diploma
ga4
webflow
microsoft clarity
- At least 2-3 years of experience with conversion rate optimization.
- High school diploma or equivalent required.
- Hand-on experience with VWO (or other CRO platforms), Instapage, Webflow, Microsoft Clarity (or other heat mapping tools), GA4, digital analytics tools, and data visualization platforms
- Comprehensive Health Insurance options (Medical, Dental, Vision, Accident, Life, Critical Illness, Short and Long-Term Disability)
- Employee Referral Program
- Paid training and unlimited professional growth potential
- 401(k) with company match
- Employee Discount Program
- HSA plan with company match
- Paid holidays and paid time off (PTO)
Information not given or found
Interview process
Information not given or found
Visa SponsorshipInformation not given or found
Security clearance- pre-employment screening including a background check and drug screen
Company
Overview
Founded in 2006
Year Established
The company was established in Mechanicsburg, Pennsylvania.
>40 Branches
Branch Network
Operates through multiple branches to serve homeowners nationwide.
15+ States
Geographic Reach
Services are available in over 15 states across the U.S.
Megaplex Facilities
Training Centers
Features advanced megaplex facilities for training and distribution.
- Began as a small local remodeler and expanded nationwide.
- Uses a tech-driven platform with iPad design tools and streamlined scheduling.
- Most projects like window, door, or bath upgrades are completed in a single day.
- Growth is supported by multiple corporate campuses and regional hubs, including a western headquarters in Texas.
- Serves over a million homeowners across the U.S.
- Focuses on delivering bathroom remodels, window replacements, and door installations.
- Integrates distribution, office, and hands-on training in its facilities for seamless nationwide service.
- Innovation
- Compensation & Benefits
- Leadership
- Purpose & Values
- Embedding mission and values into culture
- Employees feel valued, supported, and have opportunity for career progression
- Employees free to express creative ideas
- Positive work environment where employees feel respected, collaborative, supportive, with a sense of belonging
- Retrofitted HQ2 into existing structure to reduce resource consumption, energy and waste
- LED lighting control system installed for energy efficiency
- Baseline energy management systems upgraded in HVAC and lighting
- Low‑flow plumbing fixtures installed
- Reused existing plumbing infrastructure in HQ2
- No publicly stated net‑zero target date found
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