Raised over $1.5 billion in funding, enabling rapid expansion.
$700M
Funding in 2020
Secured $700 million in funding from SoftBank and others in 2020.
3–5 Brands
Per Kitchen
Typical projects feature 3–5 restaurant brands per cloud kitchen.
15,000
Employees
-employed individuals staff its operations across multiple sectors.
Founded in Miami in 2013 as ParkJockey, the company rebranded in 2019 to pursue a broader vision of proximity‑based urban ecosystems.
After raising significant funding, the firm scaled to thousands of sites across North America, Europe, and the Middle East.
REEF converts idle parking lots and garages into multi‑use neighborhood hubs, hosting cloud kitchens, last‑mile delivery centers, healthcare clinics, and retail pop‑ups.
Its proprietary platform, REEF OS, orchestrates operations across venues, brands, and delivery platforms to streamline fulfillment and reduce city congestion.
Integrated point‑of‑sale systems are featured in typical projects, alongside partnerships with Grubhub, UberEats, and DoorDash.
Specialist sectors include logistics, mobility, real estate, food & beverage, healthcare, and retail, anchored in its 'proximity‑as‑a‑service' model.
In response to market dynamics, REEF has pivoted from underperforming ghost‑kitchens toward micro‑fulfillment and tech‑driven solutions.
Today, REEF operates an ecosystem connecting brands and consumers at the street level.
Culture + Values
Change the world through innovative technologies
Impact: curious about problems, seek innovative technical solutions and aim to see them in action
Symbiosis: seek mutual benefits in collaborations, and nurture openness and honesty
Entrepreneurship: take ownership and drive topics towards implementation, with extraordinary rewards
Environment + Sustainability
Declared commitment to environmental protection
Dedicated to environmental protection through innovative technology solutions
Repurpose underutilized urban infrastructure to reduce emissions and improve resource efficiency
Inclusion & Diversity
3.1/5 Rating
Glassdoor Diversity & Inclusion Score
The company's overall score for diversity and inclusion according to Glassdoor reviews.
2.4/5 (Men), 2.2/5 (Women)
Glassdoor Gender Ratings
Breakdown of Glassdoor ratings reflecting employee sentiment on gender equality and representation.