Social Media Manager

Description

The Social Media Manager will lead the strategic planning, execution, and optimization of Rabdan Developments’ social media presence. The ideal candidate has deep knowledge of Dubai’s real estate landscape, understands premium real estate brand positioning, and can deliver impactful digital content that drives engagement and brand equity.

• Build and maintain strong relationships with influencers, media partners, and brand advocates relevant to the real estate sector.
• Monitor and manage comments, direct messages, and online feedback, escalating client inquiries when needed.
• Engage with audiences daily across platforms to drive conversations, respond to inquiries, and enhance brand loyalty.
• Identify target audiences and create tailored content strategies for various platforms (Instagram, TikTok, LinkedIn, YouTube, X, Facebook, Snapchat, Google Business Profiles).
• Develop and implement a comprehensive social media strategy aligned with Rabdan company goals and project launch timelines.
• Collaborate with graphic designer, photographer, videographer to maintain a consistent premium content look and feel.
• Oversee the creation of high-quality content including videos, reels, animations, testimonials, community stories, behind-the-scenes, internal employees and project highlights.
• Plan, Create and Manage content calendars, ensuring timely posting around key events, milestones, and campaigns.
• Manage Google Business Profiles for all project locations ensuring updated content.
• Track performance metrics, generate detailed monthly reports, and present insights to Marketing HOD and Management.
• Support property launches, events, and exhibitions (property roadshows, open houses) with real-time content.
• Optimize content using data-driven decisions to increase reach, engagement, and ROI.
• Stay updated on platform changes, trends, and best practices - particularly in luxury real estate storytelling.

Requirements

• Ability to shoot from mobile phone and work in a fast-paced environment and manage strict timelines around project launches.
• Expertise in content creation, copy writing, video direction, and visual storytelling.
• Familiarity with platforms (Meta, TikTok, LinkedIn, Snapchat, Google Business Profile).
• Proven experience managing social media for brands with high aesthetic standards.
• Strong understanding of Dubai’s real estate market and customer profile.
• UAE Driving license is mandatory.
• Proficiency with social media management tools (Hootsuite, Sprout Social, Later, etc.).
• Bachelor’s degree in marketing, Communications, Media, or related field.
• Excellent communication, creativity, and project management skills.
• 4-6 years of social media management experience, ideally within real estate, luxury brands, or lifestyle sectors in the UAE.

Benefits

Training + Development

Interview process

Visa Sponsorship

Security clearance