Head of Strategic Communications - Siemens Middle East

Description

• Lead the development of a robust thought leadership program by identifying emerging trends, research opportunities, and elevating executive and SME voices to position Siemens as a technology leader in the region.
• Identify market themes, customer insights, brand pillars, and competitive dynamics to develop and continuously refine an omni-channel content strategy. Define content pillars, formats, channels, and audience journeys across all platforms.
• Serve as a strategic partner and advisor to digital, business communications, internal communications, and country communications teams to ensure message alignment and cohesive storytelling across channels.
• Define KPIs for content, thought leadership, and media relations; use analytics to understand performance, refine strategies, and improve ROI.
• Actively builds partnerships across functions and geographies; fosters trust, inclusivity, and the spirit of “One Siemens Team.”
• Oversee the creation and consistent application of core strategic messages that advance audiences from awareness to consideration to conversion.
• Leverage AI workflows and emerging technologies to accelerate content production while safeguarding creative excellence.
• Build and maintain strong relationships with key media, pitch compelling stories, manage interviews, and coordinate executive media appearances to secure high-impact earned media coverage.

Requirements

• Experience implementing and optimizing AI-powered content workflows to enhance speed, scale, and quality.
• You possess confidence to shape perspectives, secure buy-in, and guide senior stakeholders toward unified communication goals.
• Proven experience in omni-channel content orchestration—from brand storytelling to performance-driven campaigns.
• 2 to 3 days of mobile work per week as a global standard.
• You will be able to connect global strategy with regional needs; anticipate trends and translate insights into actionable storytelling and editorial plans.
• Deep understanding of the media landscape, communication trends, and modern audience engagement strategies.
• Deep appreciation for the cultural diversity and nuances of the Middle East and North Africa; adapts messaging and engagement styles accordingly.
• Bachelor’s degree in communications, marketing, or a related field, with 10+ years of content leadership experience, ideally in B2B or technology-driven industries in the Middle East Region.
• Proficiency with media monitoring, social listening, and analytics tools to drive insights-led content development and outreach.
• Excellent command of English with exceptional writing skills; Arabic strongly preferred.
• Track record of influencing and collaborating with cross-functional teams and senior executives in a matrixed environment.
• Brings fresh thinking, curiosity, and an innovation mindset to content development and communications challenges.

Benefits

• Diverse and inclusive culture.
• Great variety of learning & development opportunities

Training + Development

Interview process

Visa Sponsorship

Security clearance