Brand Marketing Specialist

Description

This senior role combines strategic leadership with creative direction — shaping brand identity, storytelling, and communications across architecture, hospitality, and lifestyle domains. The successful candidate will bring a refined understanding of design and culture, and the ability to translate creative vision into effective and engaging narratives that resonate globally.

• Contribute to client engagement and business development through strong, brand-aligned communication assets.
• Develop and implement integrated marketing and communications plans that strengthen brand awareness and engagement.
• Guide digital and social media strategies to expand brand reach and drive audience interaction.
• Identify and manage partnerships, collaborations, and events that enhance the brand’s profile and influence.
• Define and refine brand strategies that articulate SCDA’s design philosophy and values.
• Oversee budgets, schedules, and performance metrics to evaluate effectiveness and impact.
• Provide strategic direction to the communications function while working closely with creative and design counterparts.
• Translate conceptual design ideas into compelling brand narratives and messaging frameworks.
• Oversee media relations and editorial placements within the architecture, design, lifestyle, and luxury sectors.
• Oversee production of press materials, publications, presentations, and campaign content.
• Support exhibitions, launches, and publications that reinforce SCDA’s design leadership and cultural relevance.
• Ensure a cohesive visual and verbal identity across all entities and communication platforms.
• Mentor and guide team members; manage external agencies and partners to ensure quality and brand consistency.

Requirements

• Strong writing, editing, and storytelling skills with a polished, editorial sensibility.
• Strategic yet hands-on; able to balance creative direction, strategic insight, and execution.
• Proven track record in brand development, marketing strategy, and communications leadership.
• Experience collaborating with multidisciplinary and design-oriented teams.
• Bachelor’s degree in Marketing, Communications, or related field.
• 10 years of experience, including at least 5 years in a leadership role, ideally within architecture, design, hospitality, or luxury sectors.
• Deep appreciation for design, aesthetics, and cultural nuance.

Benefits

Joining SCDA offers an opportunity to shape and communicate the identity of a globally recognised design practice and its associated lifestyle brands. You will work alongside visionary architects and creatives to craft narratives that reflect a deep commitment to design excellence and cultural relevance.

Training + Development

Interview process

Visa Sponsorship

Security clearance