Description
product lifecycle
market research
product training
customer engagement
pipeline development
cross‑functional
The Product & Business Development Manager is a strategic, customer-focused professional responsible for expanding Doka’s market presence in the USA while managing and developing key product lines, with a specific focus on scaffolding, components, and safety systems. This role blends product lifecycle management, market development, and high-value customer engagement to drive sustainable revenue growth.
- Achieve revenue and contribution margin targets through structured sales and negotiation strategies.
- Support recruitment, onboarding, and development of professionals involved in product-relevant areas.
- Provide product training and technical support to account managers, engineering and operation teams.
- Manage the full lifecycle of assigned products: strategy, positioning, introduction, pricing, and performance tracking.
- Identify and pursue new business opportunities in the U.S. construction market for scaffolding.
- Ensure alignment between engineering, sales, operations, logistics, and senior management for successful execution.
- Serve as the main point of contact for key projects requiring product expertise and cross-functional coordination.
- Build and maintain strong relationships with contractors, engineers, consultants, and strategic partners.
- Share best practices, workflows, and product knowledge across branches and teams.
- Implement product enhancements and commercial strategies to maximize utilization, profitability, and market fit.
- Support sales teams with customer visits, job-site meetings, value-engineering discussions, and competitive positioning.
- Conduct market and competitor research to identify trends, customer requirements, and areas for innovation.
- Collaborate with Marketing to drive product marketing initiatives, campaigns, and customer education programs.
- Collaborate with Sales, Engineering, Operations, and Marketing to launch new products and improve existing offerings.
- Support prequalification documentation, approvals, permits, testing protocols, and certifications relevant to the U.S. market.
- Develop and maintain a robust national pipeline of target projects, key accounts, and strategic opportunities.
- Foster a strong internal network to enhance execution efficiency and market responsiveness.
- Oversee product-related or business development projects from concept through rollout.
Requirements
bachelor's
crm
microsoft office
scaffolding
formwork
strategic thinking
External candidates must be authorized to work for any employer in the USA.
The ideal candidate has strong technical knowledge of scaffolding systems and components, as well as the formwork and shoring industry in the United States, paired with excellent commercial acumen and the ability to lead cross-functional initiatives from concept to execution while championing safety standards, compliance, and safe-use practices across product and customer applications.
- Strong strategic thinking with the ability to convert technical solutions into commercial value.
- Excellent communication, presentation, and negotiation skills.
- Bachelor’s degree in Engineering (Civil, Mechanical, Construction) or a related technical field; equivalent experience also considered.
- Ability to analyze market trends, define targets, and develop actionable plans.
- Demonstrated ability to build strategic relationships and influence key stakeholders.
- Willingness to travel extensively within the United States (up to 50–60%).
- Proficiency in CRM systems, Microsoft Office, and digital sales tools.
- Proven experience in product management, business development, or sales in the formwork and scaffolding industry within the U.S.
- Strong understanding of scaffolding systems (e.g., Ringlock), formwork and shoring, and industry codes.
Benefits
If you are interested and have a strong competitive drive, positive attitude, a desire to learn and grow from your experiences, then this is your opportunity to make an immediate difference.
This range represents the base pay for the position and does not include potential bonuses, commissions, benefits, or other forms of compensation. Final compensation will be determined at the time of offer and in accordance with internal equity and market data.
Doka offers terrific career opportunities, competitive compensation, comprehensive benefits including medical, dental, vision, Flexible Spending Account, company paid life insurance, supplemental voluntary term life insurance, 401k retirement plan (Roth and Non-Roth), short-term disability, AFLAC policies, paid time off (sick/personal, vacation, floating holiday and company paid holidays) and an exciting opportunity to join as a member of Doka's team.
In accordance with applicable state and local pay transparency laws, Doka USA Ltd. is committed to providing a clear and equitable compensation structure. The salary for this position is budgeted between $100,000 - $150,000 USD, which is based on a variety of factors, including but not limited to, the candidate’s experience, qualifications, skills, and geographic location.
Training + Development
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