DIGITAL CONTENT OPTIMIZATION SPECIALIST
Carter Machinery
Optimize digital content across web, email, paid media, and social to boost engagement and conversions.
3 days ago ago
Intermediate (4-7 years), Expert & Leadership (13+ years), Experienced (8-12 years)
Full Time
Mechanicsville, VA
Office Full-Time
Company Size
1,000 Employees
Service Specialisms
Construction services
Equipment rental
Equipment sales
Parts and maintenance
Power systems
Project Management
Engineering
Consulting
Sector Specialisms
Construction
Industrial
Marine
Energy
Utilities
Mining
Heavy Civil
Agriculture
Role
What you would be doing
content optimization
seo strategy
performance analytics
testing recommendations
reporting rhythm
campaign planning
- Continuously optimize content across email, web, social, and paid landing experiences for search performance, engagement, UX clarity, and conversion lift.
- Influence content ideation conversations, ensuring Carter moves beyond “looks good” to “performs well”.
- Monitor performance trends by segment and campaign to identify friction, opportunity, and content gaps.
- Translate GA4, Pardot, and engagement analytics into clear optimization directives, not just reports.
- Advise creative and channel teams on platform-specific content best practices and high-performance formatting.
- Apply advanced SEO, content structuring, and UX hierarchy best practices to improve visibility & actionability.
- Proactively develop optimizations and testing recommendations (messaging, structure, CTA placement, sequencing, etc.) before performance declines.
- Own the “what’s working / what’s not” reporting rhythm and push insights back into future campaign planning.
- Partner with Digital Marketing Strategist to shape multi-channel content structure and performance strategy per campaign.
What you bring
ga4
pardot
hubspot
seo
a/b testing
ai optimization
- Experience interpreting data from GA4, Pardot, HubSpot, or similar
- 5–7 years of digital content strategy, optimization, or performance-driven marketing experience
- Confident working across teams and comfortable recommending strategic changes
- Data-Driven Insight Engine
- Strong understanding of modern SEO, content usability, digital conversion mechanics, and user intent modeling
- Proven ability to drive performance improvements, not just produce content
- Bonus: experience with A/B testing frameworks, UTM content architecture, AI-assisted optimization, or structured content systems
- Health, dental and vision insurance.
- Paid time off.
- Tuition reimbursement.
- Discounts: cellular phone service, computers, tooling, cars and trucks.
- Life and disability insurance.
- 401(k), $0.75 to $1.25 match up to 6%.
- Employee referral bonus program.
Information not given or found
Interview process
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Visa SponsorshipInformation not given or found
Security clearanceInformation not given or found
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Company
Overview
Since 1952
Year Established
Providing reliable and efficient heavy equipment solutions.
- A leading dealer for Caterpillar machinery, offering sales, rental, service, and parts.
- Known for strong customer support in various major infrastructure projects.
- Services extend across energy, utilities, transportation, and industrial operations.
- Operates from multiple locations across the U.S., providing a robust network of service and support.
- State-of-the-art technology integration with an extensive machinery fleet.
- Played a key role in several high-profile projects, demonstrating expertise in heavy civil and infrastructure development.
- Integrity – Our moral character guides our actions.
- Commitment – We do what we say we will do.
- Excellence – We believe in the unlimited ability to improve.
- Teamwork – We harness our combined strengths as individuals.
Trees Saved
3,655 Trees
Saved by using 100% recycled cardboard shipping boxes from October 2019 to August 2024.
CO₂ Emissions Reduced
215 Tons Prevented
Prevented CO₂ emissions through the use of 100% recycled cardboard shipping boxes from October 2019 to August 2024.
Scope 1 & 2 Emissions Reduced
26% Reduction
Achieved a 26% reduction in Scope 1 and Scope 2 greenhouse gas emissions since 2019 through energy-efficient measures and renewable energy credits.
Supplier Engagement
77% of Vendors
77% of purchased-goods vendors by spend have set science-based targets to reduce emissions by 2027.
- Designs and operates facilities to minimize environmental impact, yield life-cycle economic benefits, and pursue LEED® certification.
- Conserves energy, minimizes greenhouse gas emissions, reduces pollution and harmful materials, and enhances indoor environments for health and productivity.
- Targets Net Zero in direct operations by 2040.
- Diverts 67% of operational waste from landfill; pursuing 80% landfill diversion by 2025.
- Increased recycled-content plastic packaging by 31% since 2022; aiming for a 50% reduction of virgin plastic packaging by 2030.
- Reduced styles requiring additional water wash by 62% since 2019 via water usage reduction strategy.
Mar 3-9
Celebration Dates
Celebrates Women in Construction Week, recognizing female employees in various roles with thank-you cards and Amazon gift cards.
- Committed to building a workforce that includes DEI initiatives in recruitment, hiring, compensation, benefits, training, promotions, transfers, and terminations.
- Fosters a culture encouraging success by hiring, developing, and retaining diverse employees who share Carter’s values.
- Ensures differences are valued and everyone has equal opportunity to succeed in a safe environment where employees feel they can bring their authentic selves.
- No public gender diversity statistics (e.g., percentage of women) found.
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