Field Product Marketing Manager, Middle East at Eaton in Dubai, Dubai, United Arab Emirates | Kablio

Role

Description

product launches

forecasting

competitive analysis

price positioning

certification

erp pricing

Own New Product Launches (NPL) in their portfolio for their geography (phase in/phase out), including providing forecast and financial expectations in yearly Profit Plans.
Contribute to New Product Marketing Customer Requirements, including master data requirements and service requirements/opportunities.
Collect and provide local geography Voice of Customer (VoC) and regulatory insights to Product Line Product Managers in the relevant Business Unit(s) to support specifications and business cases for new product development and adjustments of the existing portfolio.
Coordinate with sales to fill in BTA (Business Target Agreement) with regards to expected revenues and launch plan activities, for New Product Development projects.
Define the relevant service offer for the supported products together with sales and service team.
Provide input on competitive local analysis of supported product ranges, including offer, product details, pricing, and other local competition market intelligence
Input into product local sales strategy and contribute to its execution with the sales team and partners.
Help local Sales leadership develop and deploy an action plan to deliver the strategy and grow product sales (target specific customers, markets, channel, value prop including Go-To-Market strategy).
Coordinate certification of localized products and solutions with local test labs and authorities.
Support Global Segment Content Marketing & Campaigns COE with insights to develop and update buyer personas and journey maps for selected personas.
Define price positioning (versus competitors) on the local market, including price groups. Ensure product margins and profitability for the relevant portfolio.
Translation of technical features into commercial messaging
Provide new product price and price list modifications for their portfolio to be entered in the ERP tool and communicated to customers.
Conduct market gap and product fit analysis to select products fitting the particular market needs.
Run specific solicited VoC campaigns for future Level 1 or 2 New Product Development, together with Product Line Product Management.

Requirements

electrical engineering

life safety

digital marketing

5+ years

cross-functional

presentation

Experience in working in a comparable marketing / product management role
Experience in working with cross functional teams in a dynamic environment
Structured employee development processes, open feedback culture with development plans
Advanced knowledge of Electrical products and Fundamentals of electricity (advanced knowledge in EN standards as well as Life Safety Codes is an advantage)
Analytical Thinking
At ease to collect and analyze Voice of Customer (VoC) and regulatory insights.
Be flexible on working arrangements – willingness to travel within the geographical scope frequently, EMEA infrequently.
Self-starter, energetic with great collaboration skills in a matrix environment
5+ years of experience in marketing/technical role in the Life Safety Industry (Fire Alarms, Emergency Lighting), which should have allowed to develop an excellent understanding of the Middle East market, channels and the related competitive landscape
Strong processes and state-of-the-art systems and tools
Experience of working within a matrix organization
Willingness to travel 40%
Communication: excellent verbal and written communication skills
Bachelor´s degree in – Electrical or Electronic Engineering studies or/and marketing (preferred)
Team player across geographies, product lines and functions
Marketing skills: understanding of demand generation campaigns, digital marketing
Detailed induction support and well-structured onboarding
Understanding business basics including revenue projections, business metrics and financial planning, as well as pricing
Strong presentation skills with the ability to be persuasive in front of own sales people, customers, partners, industry influencers, competitors, policymakers

Benefits

Balance your work and life with a hybrid worktime model
Annual mentoring program, Eaton University, a reward, and recognition system
Ongoing Learning and Career Development Opportunities in a global company. Build your career and apply internally for our open positions worldwide

Training + Development

Information not given or found

Interview process

Information not given or found

Visa Sponsorship

Information not given or found

Security clearance

Information not given or found

Company

Overview

Over 100 years

Years in operation

The company has been operational for over a century, demonstrating its long-standing presence in the industry.

Over 175 countries

Countries Operated

Eaton operates its business across 175 countries, showcasing its global reach and influence.

global leader in power management, providing energy-efficient solutions for managing electrical, hydraulic, and mechanical power.
products and services span across industrial, commercial, residential, and infrastructure markets.
innovative solutions in energy storage, electrical distribution, and industrial automation.
instrumental in advancing technologies for utilities, transportation, and energy management.
recent standout projects include large-scale energy management systems for smart cities and utilities.
systems are crucial for sectors ranging from renewable energy to water resources management.
history of growth through acquisitions, continuously expanding global footprint and product offerings.

Culture + Values

Develop employees by helping them succeed not just at work, but in life as well
Delight customers by understanding their challenges and delivering real solutions proactively
Deliver for shareholders by doing what's right
Support communities by offering time and talent to meet social and economic needs
We are ethical
We are passionate
We are accountable
We are efficient
We are transparent
We learn
Doing Business Right reflects unwavering commitment to highest ethical practices and standards of behavior
Our brand promise: we make what matters work

Environment + Sustainability

31% GHG Reduction

Operational Emissions Reduced

The company has reduced its operational greenhouse gas emissions by 31% since 2018, amounting to 302,845 metric tons of CO2 equivalents.

Carbon Neutral by 2030

Commitment to Carbon Neutrality

The company aims to achieve carbon-neutral operations by 2030, focusing on reducing carbon emissions across all operational activities.

58M Metric Tons (Scope 3)

Scope 3 Emissions in 2023

In 2023, the company reported Scope 3 greenhouse gas emissions of 58,449,862 metric tons of CO2 equivalents, reflecting emissions from the entire value chain.

$3B Invested

Sustainable R&D Funding

The company has committed over $3 billion to research and development for sustainable solutions, highlighting its investment in eco-friendly innovations.

Aiming to reduce Scope 1 and Scope 2 GHG emissions by 50% by 2030 compared to 2018 levels.
Targeting a 15% reduction in Scope 3 emissions by 2030 from 2018 levels.
Achieving zero-waste-to-landfill certification for 79% of manufacturing sites, up from 75% in 2022, with a 2030 target of 100%.
Certifying 16% of manufacturing sites as zero-water-discharge, surpassing the 2030 target of 10% for water-stressed sites.
Independent verification of Scope 1 and Scope 2 GHG data with reasonable assurance and Scope 3 data with limited assurance.
Deploying clean-energy projects such as solar microgrids, PV installations, and carports, reducing over 20,000 metric tons of CO2 equivalents annually.

Inclusion & Diversity

28% Women

Representation in Salaried Roles

Women make up nearly 28% of salaried positions, striving toward a 2030 goal of 40%.

24% Minorities

U.S. Minority Representation

U.S. minorities comprise over 24% of salaried positions, aiming for 34% by 2030.

54% Leadership

Global Leadership Team Composition

Over half of the global leadership team are U.S. minorities.

2/3 Board

Board Member Diversity

Two-thirds of Board members identify as women or U.S. minorities.

10K Members

Inclusion Resource Groups

Eight Inclusion Eaton Resource Groups (iERGs) serve over 10,500 members globally.

100% Equality

Disability Equality Index

Received a perfect score of 100 on the Disability Equality Index for three consecutive years.

100% Equality

HRC Corporate Equality Index

Achieved a perfect score of 100% on the HRC Corporate Equality Index for eight consecutive years.

Company-wide pay equity assurance processes are in place for U.S. minority and global gender pay equity.
Eight Inclusion Eaton Resource Groups (iERGs) are present in 60 countries.
Awarded as one of the Best Companies for Women in India by Avtar & Seramount.
Received multiple global inclusion awards for commitment to diversity and inclusion.

Articles

Eaton’s Electrical Engineering Services & Systems

Turnkey electrical solutions

Transmission and distribution automation solutions

Role

Description

product launches

forecasting

competitive analysis

price positioning

certification

erp pricing

Own New Product Launches (NPL) in their portfolio for their geography (phase in/phase out), including providing forecast and financial expectations in yearly Profit Plans.
Contribute to New Product Marketing Customer Requirements, including master data requirements and service requirements/opportunities.
Collect and provide local geography Voice of Customer (VoC) and regulatory insights to Product Line Product Managers in the relevant Business Unit(s) to support specifications and business cases for new product development and adjustments of the existing portfolio.
Coordinate with sales to fill in BTA (Business Target Agreement) with regards to expected revenues and launch plan activities, for New Product Development projects.
Define the relevant service offer for the supported products together with sales and service team.
Provide input on competitive local analysis of supported product ranges, including offer, product details, pricing, and other local competition market intelligence
Input into product local sales strategy and contribute to its execution with the sales team and partners.
Help local Sales leadership develop and deploy an action plan to deliver the strategy and grow product sales (target specific customers, markets, channel, value prop including Go-To-Market strategy).
Coordinate certification of localized products and solutions with local test labs and authorities.
Support Global Segment Content Marketing & Campaigns COE with insights to develop and update buyer personas and journey maps for selected personas.
Define price positioning (versus competitors) on the local market, including price groups. Ensure product margins and profitability for the relevant portfolio.
Translation of technical features into commercial messaging
Provide new product price and price list modifications for their portfolio to be entered in the ERP tool and communicated to customers.
Conduct market gap and product fit analysis to select products fitting the particular market needs.
Run specific solicited VoC campaigns for future Level 1 or 2 New Product Development, together with Product Line Product Management.

Requirements

electrical engineering

life safety

digital marketing

5+ years

cross-functional

presentation

Experience in working in a comparable marketing / product management role
Experience in working with cross functional teams in a dynamic environment
Structured employee development processes, open feedback culture with development plans
Advanced knowledge of Electrical products and Fundamentals of electricity (advanced knowledge in EN standards as well as Life Safety Codes is an advantage)
Analytical Thinking
At ease to collect and analyze Voice of Customer (VoC) and regulatory insights.
Be flexible on working arrangements – willingness to travel within the geographical scope frequently, EMEA infrequently.
Self-starter, energetic with great collaboration skills in a matrix environment
5+ years of experience in marketing/technical role in the Life Safety Industry (Fire Alarms, Emergency Lighting), which should have allowed to develop an excellent understanding of the Middle East market, channels and the related competitive landscape
Strong processes and state-of-the-art systems and tools
Experience of working within a matrix organization
Willingness to travel 40%
Communication: excellent verbal and written communication skills
Bachelor´s degree in – Electrical or Electronic Engineering studies or/and marketing (preferred)
Team player across geographies, product lines and functions
Marketing skills: understanding of demand generation campaigns, digital marketing
Detailed induction support and well-structured onboarding
Understanding business basics including revenue projections, business metrics and financial planning, as well as pricing
Strong presentation skills with the ability to be persuasive in front of own sales people, customers, partners, industry influencers, competitors, policymakers

Benefits

Balance your work and life with a hybrid worktime model
Annual mentoring program, Eaton University, a reward, and recognition system
Ongoing Learning and Career Development Opportunities in a global company. Build your career and apply internally for our open positions worldwide

Training + Development

Information not given or found

Interview process

Information not given or found

Visa Sponsorship

Information not given or found

Security clearance

Information not given or found

Company

Overview

Over 100 years

Years in operation

The company has been operational for over a century, demonstrating its long-standing presence in the industry.

Over 175 countries

Countries Operated

Eaton operates its business across 175 countries, showcasing its global reach and influence.

global leader in power management, providing energy-efficient solutions for managing electrical, hydraulic, and mechanical power.
products and services span across industrial, commercial, residential, and infrastructure markets.
innovative solutions in energy storage, electrical distribution, and industrial automation.
instrumental in advancing technologies for utilities, transportation, and energy management.
recent standout projects include large-scale energy management systems for smart cities and utilities.
systems are crucial for sectors ranging from renewable energy to water resources management.
history of growth through acquisitions, continuously expanding global footprint and product offerings.

Culture + Values

Develop employees by helping them succeed not just at work, but in life as well
Delight customers by understanding their challenges and delivering real solutions proactively
Deliver for shareholders by doing what's right
Support communities by offering time and talent to meet social and economic needs
We are ethical
We are passionate
We are accountable
We are efficient
We are transparent
We learn
Doing Business Right reflects unwavering commitment to highest ethical practices and standards of behavior
Our brand promise: we make what matters work

Environment + Sustainability

31% GHG Reduction

Operational Emissions Reduced

The company has reduced its operational greenhouse gas emissions by 31% since 2018, amounting to 302,845 metric tons of CO2 equivalents.

Carbon Neutral by 2030

Commitment to Carbon Neutrality

The company aims to achieve carbon-neutral operations by 2030, focusing on reducing carbon emissions across all operational activities.

58M Metric Tons (Scope 3)

Scope 3 Emissions in 2023

In 2023, the company reported Scope 3 greenhouse gas emissions of 58,449,862 metric tons of CO2 equivalents, reflecting emissions from the entire value chain.

$3B Invested

Sustainable R&D Funding

The company has committed over $3 billion to research and development for sustainable solutions, highlighting its investment in eco-friendly innovations.

Aiming to reduce Scope 1 and Scope 2 GHG emissions by 50% by 2030 compared to 2018 levels.
Targeting a 15% reduction in Scope 3 emissions by 2030 from 2018 levels.
Achieving zero-waste-to-landfill certification for 79% of manufacturing sites, up from 75% in 2022, with a 2030 target of 100%.
Certifying 16% of manufacturing sites as zero-water-discharge, surpassing the 2030 target of 10% for water-stressed sites.
Independent verification of Scope 1 and Scope 2 GHG data with reasonable assurance and Scope 3 data with limited assurance.
Deploying clean-energy projects such as solar microgrids, PV installations, and carports, reducing over 20,000 metric tons of CO2 equivalents annually.

Inclusion & Diversity

28% Women

Representation in Salaried Roles

Women make up nearly 28% of salaried positions, striving toward a 2030 goal of 40%.

24% Minorities

U.S. Minority Representation

U.S. minorities comprise over 24% of salaried positions, aiming for 34% by 2030.

54% Leadership

Global Leadership Team Composition

Over half of the global leadership team are U.S. minorities.

2/3 Board

Board Member Diversity

Two-thirds of Board members identify as women or U.S. minorities.

10K Members

Inclusion Resource Groups

Eight Inclusion Eaton Resource Groups (iERGs) serve over 10,500 members globally.

100% Equality

Disability Equality Index

Received a perfect score of 100 on the Disability Equality Index for three consecutive years.

100% Equality

HRC Corporate Equality Index

Achieved a perfect score of 100% on the HRC Corporate Equality Index for eight consecutive years.

Company-wide pay equity assurance processes are in place for U.S. minority and global gender pay equity.
Eight Inclusion Eaton Resource Groups (iERGs) are present in 60 countries.
Awarded as one of the Best Companies for Women in India by Avtar & Seramount.
Received multiple global inclusion awards for commitment to diversity and inclusion.

Articles

Eaton’s Electrical Engineering Services & Systems

Turnkey electrical solutions

Transmission and distribution automation solutions