Digital Marketing Manager

Description

Reporting to the Head of Marketing, the role will be responsible for owning, managing and implementing the performance media and marketing automation strategy, utilising a range of digital channels and platforms to promote our Estate Agency and Lettings divisions. In addition, you’ll be overseeing our AI avatar production.

People management: Manage and develop three direct reports.

Stakeholder management & Networking: Establish and build effective working relationships and an operating rhythm with key stakeholders within the business.

Marketing Automation: Manage the use our marketing automation platforms to generate and send out targeted email/SMS campaigns to our customers and prospects. Testing, monitoring and reporting will be required to fully optimise all activity.

Avatars: Oversee the set-up, implementation and optimisation of our dynamically-generated AI Avatar content.

You’ll be managing and mentoring a team of Digital Marketing Executives to help deliver activity.

Meet agreed objectives and deadlines.

o Strategy, set up, testing and reporting of campaigns across Google, Bing, Paid Social, Aggregators and Affiliate platforms, etc.

Websites: Optimise web content and apps in the context of improving performance media performance using our CMS systems.

Training: Input into the Learning & Development teams’ creation and editing of guidelines, set-up documents across brands and training documents.

Design: Build effective relationships with our in-house design studio to drive the creation of digital assets across activity & campaigns.

Requirements

Attention to detail & analytical mind.

Ideally five years digital marketing experience, including performance media, marketing automation systems, content and brand management.

Optimise performance media, marketing automation and Avatar channels to have best return on ROI.

Ability to work to tight deadlines.

Excellent customer service skills.

Excellent interpersonal and stakeholder management skills.

Educated to degree level.

Proficient in IT and Office package skills, particularly in the use of spreadsheets and databases.

This an exciting and varied role that would suit an ambitious, experienced marketer, preferably with knowledge of performance media, marketing automation and content platforms.

Excellent time management and organisational skills.

Excellent project management skills.

Commercial acumen on top of digital marketing skills.

Marketing qualification, e.g. CIM or equivalent is desirable

Reporting: Accurate and timely reporting with insightful, actionable commentary to drive KPIs and improve ROI.

Demonstrate the ability to be proactive and creative.

Great people management skills.

Benefits

Training + Development

Interview process

Visa Sponsorship

Security clearance