Social Media Web Analyst

Description

• Track, maintain, analyze and provide current information on the operation's business scorecard or key performance indicators (KPIs). Develops, executes and evaluates integrated online communications strategies and tactics to effectively communicate to customers and other stakeholders about energy-related products, services or issues in the most efficient and cost-effective manner. Provides strategic online communication counsel to internal stakeholders, using all relevant communication tools (planning, research, tactic development and measurement). Creates and implements integrated communication strategies and targeted tactics to positively position the company within the community and support the company's brand and image to both external and internal audiences.
• This is an individual contributor position that woks under general supervision and frequently performs non-routine work. This position is expected to resolve most questions and problems through interaction with internal and/or external stakeholders, executives, directors, managers, and staff across the organization, and refers only the most complex issues to higher levels. On occasion, may mentor less experienced colleagues.
• Provide statistical information to ensure the most effective utilization of personnel, equipment and/or materials for business operations.
• Monitor and coordinate activities to support operational performance management - specifically company presence, in social media channels (e.g., Facebook, Twitter, YouTube, LinkedIn, Blogs, etc.), maintain ongoing communication and report daily results. Maintain quality control and review at all stages of Web site production with client and Web team to ensure final product meets all defined standards
• May require working extended hours and/or shift work to support business operations.
• Manage and execute all aspects of Social Media and Website development and maintenance, including: Develops and edits content for the social media landscape. Provides ongoing guidance to partner organizations (customer service, human resources, etc.) on how to use social media in support of daily operations and customer-focused campaigns. Stays current with all social media industry developments and best practices. Manages social media campaigns against defined success metrics. Create, edit, manage and post online content. Adhere to the company digital user experience standards and guidelines � including usability, graphic design, branding, information architecture, navigation, content and functionality. Apply best practice principles of usability, graphic design, online customer self-service, communications, and marketing. Apply understanding of customer needs, business/functional requirements, company Web and Social Media standards and guidelines and IT (internal and external) capabilities in the design and development and/or implementation of Web technologies (social media applications, application widgets, etc.). Creates new site / service development, including assisting with requirements gathering, creating functional site prototypes, and testing. Collaborate with all business areas and other team members to produce compelling Web and Social Media content. Post multimedia files to the Web. Process, compress, and caption files for the company's online archives and external social media outlets. Monitor and respond to customer inquiries received via the Web.
• Develop, organize and present detailed performance reports for both internal and external use. Researches and summarizes online news articles/coverage of company, proactively ensuring communication leadership is aware of all coverage about the company. Works collaboratively with others in Communications, to share best practices, provide support and ensure an enterprise-wide perspective

Requirements

• Familiar with industry standard management tools and third-party services such as Jive, Cision, Radian6, Hootsuite, etc.
• Requires participation in an Emergency Preparedness role to support storm and emergency activity.
• Demonstrated strategic thinking; ability to see the big picture and small details equally.
• Bachelor’s degree in Marketing, Communications, or Business Administration
• Demonstrated ability to handle a variety of complex communication projects simultaneously; on budget and on deadline.
• Bachelor's degree, preferably in communications, marketing or business administration, plus 2-4 or more year's related job experience.
• Web Traffic Reporting Tools (WebTrends and Google Analytics)
• Minimum of two (2) years experience using social media tools for blogging, micro-blogging (Twitter), online social interaction (Facebook), online media sharing (YouTube), social media monitoring, and Web site analytics.
• Strong written and interpersonal communication for crafting posts and engaging with diverse audiences.
• Demonstrated superior writing and presentation skills.
• General knowledge of the practices, procedures and principles of performance analysis (trending, root cause and gap analysis) benchmarking and audit compliance. Ability to analyze organizational data and problems, interpret and recommend alternative courses of action, and implement intervention strategies to attain performance targets.
• Thorough understanding of all social media channels, tools, etiquette, best-practices, and metrics.
• General proficiency in standard software applications:
• 2-4 years' experience performing website maintenance and/or developing websites, or the equivalent combination of formal education/training/experience.
• In lieu of degree, 3-6 years of relevant experience
• Adobe Creative Suite 4 (or higher) (in particular: Photoshop, Flash, Dreamweaver, Acrobat)
• Microsoft Office (in particular Outlook, Word, PowerPoint ,Excel, and Visio)
• Prior experience with industry standard management tools and third-party services such as Jive, Cision, Radian6, HootSuite, Sprinklr, etc.
• Basic operating system functions: ability to map drives, ability to install applications, browser operation (Internet Explorer, Firefox, Safari, Chrome)
• Ability to act with minimum direction to troubleshoot common technical issues related to Web maintenance tasks.
• Working knowledge of Microsoft Office SharePoint Services (MOSS)

Benefits

• Life and disability insurance
• Employee Assistance Program and resources for mental and emotional support
• Generous paid time off options, including vacation, sick time, floating and fixed holidays, maternity leave and bonding/primary caregiver leave or parental leave
• Annual salary will vary based on a candidate’s skills, qualifications, experience, and other factors: $59,200.00/Yr. – $81,400.00/Yr.
• Wellbeing programs such as tuition reimbursement, adoption and surrogacy assistance and fitness reimbursement
• 401(k) match and annual company contribution
• Annual Bonus for eligible positions: 10%
• Medical, dental and vision insurance
• Referral bonus program

Training + Development

Interview process

Visa Sponsorship

Security clearance