Senior Executive, Marketing Communications (Based at i12 Katong) at Keppel (Real Estate Division) in Singapore, Singapore | Kablio

Role

Description

post-mortem reporting

vendor management

budget monitoring

data analytics

revenue generation

omni-channel

Conduct post-mortem reports to assess the effectiveness of the campaigns/promotions in terms of shoppers traffic and GTO performance.
Liaising and managing external vendors; contractors, event companies, social media agencies for the successful launch of all campaigns and projects.
Support in monitoring campaign budgeting and revenue drivers.
Collaborate with internal business intelligence team to develop data analytics, to measure the output and outcomes of marketing strategies/initiatives utilizing our physical, digital, and phygital touchpoints, and to automate the production and prediction of actionable insights that will be used to design new marketing strategies, with an aim to improve sales conversion and ROI of campaigns and marketing channels.
Drive marcom revenue by active marketing of atrium, advertising space and any other new revenue streams.
Plan and manage editorial, promotions for various platforms to drive engagement from online to offline and vice versa. Implement creative omnichannel digital strategies with digital marketing team to encourage retailers and consumers to join our platform. This includes but is not limited to social media marketing, search engine optimization and conversion rate optimization to drive awareness and platform’s omni-channel performance.

Requirements

ownership

retail experience

digital marketing

entrepreneurial

english

problem-solving

Strong ownership of work and personal accountability, with an ability to work collaboratively with multiple internal and external stakeholders to ensure the success of our new concepts and platform
Minimum of 1 years of experience in retail or shopping mall
Knowledge of e-commerce, social media, digital marketing will be good. Experience in digital marketing and m-commerce in F&B and/or Retail industry would be a plus
Possesses an entrepreneurial "can do" spirit and ability to perform under pressure in a dynamic and fast-paced corporate venture-build environment
Excellent spoken and written English
Strong problem-solving skills with a structured, organized, meticulous and a sense of urgency

Benefits

Information not given or found

Training + Development

Information not given or found

Interview process

Information not given or found

Visa Sponsorship

Information not given or found

Security clearance

Information not given or found

Company

Overview

50 Years

Experience in Real Estate Development

Over 50 years of experience in developing high-quality properties across Asia, Europe, and the Americas.

Transforming cityscapes with high-quality properties that span residential, commercial, and industrial developments.
Notable developments include integrated townships, landmark office buildings, and premium residences.
Reputation for innovation, sustainability, and community-focused design.
Projects focus on enhancing urban living with modern amenities, green spaces, and cutting-edge architecture.
Shaping the future of urban landscapes through extensive expertise in mixed-use developments.

Culture + Values

No publicly stated official culture or values found on their website or LinkedIn.
They analyze available information instead of making generic claims.

Environment + Sustainability

100% reduction

Scope 1 & 2 emissions

The company has set a target to reduce Scope 1 & 2 emissions by 100% by 2030, aligned with the 1.5°C trajectory under Science-Based Targets Initiative.

1.5°C trajectory

Science-Based Targets Initiative

The company's reduction targets for Scope 1 & 2 emissions are approved by the Science-Based Targets Initiative and are aligned with a 1.5°C global warming scenario.

40% reduction

Carbon emission intensity

The company aims to reduce carbon emission intensity by 40% below 2010 levels by 2030, equivalent to saving approximately 140,000 tCO₂ and S$75 million.

140,000 tCO₂ savings

Carbon emissions reduction

The company's target reduction in carbon emissions by 2030 will save approximately 140,000 metric tons of CO₂ equivalent, contributing to significant environmental and financial benefits.

Committed to reduce Scope 1 & 2 emissions by 100% by 2030 (from 2020 baseline) and Scope 3 emissions by 20% per m² by 2030.
First in Asia’s real estate sector with a 100% reduction target for Scope 1 & 2 emissions by 2030.
Halved Scope 1 & 2 emissions baseline ~172 000 tCO₂e (2020) to net zero by 2050 Group‑wide; Keppel Land targets net‑zero in same timeframe.
Portfolio measures: phase‑out diesel equipment; Green Mark (or equivalent) certification on all new commercial developments; energy optimisation, digitalisation, renewables, RECs, green‑label materials.
Retrofitted Keppel Bay Tower (2017–2019): smart lighting, solar film, PV, digital twin; preserves ~40 000 t embodied carbon.
84 BCA Green Mark awards awarded across Singapore & overseas; estimated >220 million kWh/year energy saved (>50 000 homes; S$55 million/year).
Secured SGD 150 million sustainability‑linked loan (DBS), tied to 5‑Star GRESB rating; earlier green loans for overseas projects; uses green funding instruments.
Supports TCFD recommendations; applies evolutionary shadow carbon pricing in investment decisions; includes sustainability KPIs in senior management performance.

Inclusion & Diversity

No DEI strategy or outcomes data found on their website or LinkedIn.
No publicly available gender-related statistics.

Articles

Keppel Land Careers

Keppel Land Projects

About Keppel Land

Role

Description

post-mortem reporting

vendor management

budget monitoring

data analytics

revenue generation

omni-channel

Conduct post-mortem reports to assess the effectiveness of the campaigns/promotions in terms of shoppers traffic and GTO performance.
Liaising and managing external vendors; contractors, event companies, social media agencies for the successful launch of all campaigns and projects.
Support in monitoring campaign budgeting and revenue drivers.
Collaborate with internal business intelligence team to develop data analytics, to measure the output and outcomes of marketing strategies/initiatives utilizing our physical, digital, and phygital touchpoints, and to automate the production and prediction of actionable insights that will be used to design new marketing strategies, with an aim to improve sales conversion and ROI of campaigns and marketing channels.
Drive marcom revenue by active marketing of atrium, advertising space and any other new revenue streams.
Plan and manage editorial, promotions for various platforms to drive engagement from online to offline and vice versa. Implement creative omnichannel digital strategies with digital marketing team to encourage retailers and consumers to join our platform. This includes but is not limited to social media marketing, search engine optimization and conversion rate optimization to drive awareness and platform’s omni-channel performance.

Requirements

ownership

retail experience

digital marketing

entrepreneurial

english

problem-solving

Strong ownership of work and personal accountability, with an ability to work collaboratively with multiple internal and external stakeholders to ensure the success of our new concepts and platform
Minimum of 1 years of experience in retail or shopping mall
Knowledge of e-commerce, social media, digital marketing will be good. Experience in digital marketing and m-commerce in F&B and/or Retail industry would be a plus
Possesses an entrepreneurial "can do" spirit and ability to perform under pressure in a dynamic and fast-paced corporate venture-build environment
Excellent spoken and written English
Strong problem-solving skills with a structured, organized, meticulous and a sense of urgency

Benefits

Information not given or found

Training + Development

Information not given or found

Interview process

Information not given or found

Visa Sponsorship

Information not given or found

Security clearance

Information not given or found

Company

Overview

50 Years

Experience in Real Estate Development

Over 50 years of experience in developing high-quality properties across Asia, Europe, and the Americas.

Transforming cityscapes with high-quality properties that span residential, commercial, and industrial developments.
Notable developments include integrated townships, landmark office buildings, and premium residences.
Reputation for innovation, sustainability, and community-focused design.
Projects focus on enhancing urban living with modern amenities, green spaces, and cutting-edge architecture.
Shaping the future of urban landscapes through extensive expertise in mixed-use developments.

Culture + Values

No publicly stated official culture or values found on their website or LinkedIn.
They analyze available information instead of making generic claims.

Environment + Sustainability

100% reduction

Scope 1 & 2 emissions

The company has set a target to reduce Scope 1 & 2 emissions by 100% by 2030, aligned with the 1.5°C trajectory under Science-Based Targets Initiative.

1.5°C trajectory

Science-Based Targets Initiative

The company's reduction targets for Scope 1 & 2 emissions are approved by the Science-Based Targets Initiative and are aligned with a 1.5°C global warming scenario.

40% reduction

Carbon emission intensity

The company aims to reduce carbon emission intensity by 40% below 2010 levels by 2030, equivalent to saving approximately 140,000 tCO₂ and S$75 million.

140,000 tCO₂ savings

Carbon emissions reduction

The company's target reduction in carbon emissions by 2030 will save approximately 140,000 metric tons of CO₂ equivalent, contributing to significant environmental and financial benefits.

Committed to reduce Scope 1 & 2 emissions by 100% by 2030 (from 2020 baseline) and Scope 3 emissions by 20% per m² by 2030.
First in Asia’s real estate sector with a 100% reduction target for Scope 1 & 2 emissions by 2030.
Halved Scope 1 & 2 emissions baseline ~172 000 tCO₂e (2020) to net zero by 2050 Group‑wide; Keppel Land targets net‑zero in same timeframe.
Portfolio measures: phase‑out diesel equipment; Green Mark (or equivalent) certification on all new commercial developments; energy optimisation, digitalisation, renewables, RECs, green‑label materials.
Retrofitted Keppel Bay Tower (2017–2019): smart lighting, solar film, PV, digital twin; preserves ~40 000 t embodied carbon.
84 BCA Green Mark awards awarded across Singapore & overseas; estimated >220 million kWh/year energy saved (>50 000 homes; S$55 million/year).
Secured SGD 150 million sustainability‑linked loan (DBS), tied to 5‑Star GRESB rating; earlier green loans for overseas projects; uses green funding instruments.
Supports TCFD recommendations; applies evolutionary shadow carbon pricing in investment decisions; includes sustainability KPIs in senior management performance.

Inclusion & Diversity

No DEI strategy or outcomes data found on their website or LinkedIn.
No publicly available gender-related statistics.

Articles

Keppel Land Careers

Keppel Land Projects

About Keppel Land