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Technical Sales Rep.
Laticrete International
Promote, educate, and sell LATICRETE construction products to distributors and end‑users.
8d ago
Intermediate (4-7 years), Experienced (8-12 years), Junior (1-3 years)
Full Time
Québec, Quebec, Canada
Field
Company Size
1,800 Employees
Service Specialisms
Technical Services
Training & Education
Marketing Support
Sales
Customer Service
Sector Specialisms
Industrial
Energy
Infrastructure
Buildings
Residential
Commercial
Heavy Civil
Marine
Role
What you would be doing
territory planning
salesforce updates
site visits
product training
market penetration
distributor management
- Develop a thorough Territory Business Plan to maximize the opportunities and focus on development areas to ensure the territory will meet or exceeds revenue targets.
- Work with territory partner, manager, and other teammates to share ideas to better service territory. Establish promotions that can move the sales needle benefiting both Laticrete and our distribution partners
- Regularly review and adjust the Territory business plan throughout the year as business needs change.
- Thoroughly investigate product claims in field, document and work with LATICRETE Technical Services to find resolution for product-related installation issues.
- Work with customers to provide LATICRETE product and systems specifications to best fit the needs of the project.
- Update Salesforce to accurately reflect territory KPI attainment.
- Conduct business overview meetings, presentations, distributor success plan meetings, potential MVP meetings, project tracking meetings and opportunity planning meetings.
- Attend industry events such as trade shows, local and national professional organization events. Represent LATICRETE as a resource for product knowledge which may include working a booth, presenting to an audience or providing general information to attendees.
- Work with internal departments to resolve issues such as shipping, production, etc. to ensure customer satisfaction.
- Learn industry trends and competitive landscape.
- Plan calendar and travel to ensure efficient and maximized facetime with key customers.
- Evaluate the territory distributor footprint to ensure sufficient coverage and product availability to end users.
- Help customers identify the best systems and products to meet their application needs.
- Maintain Project Tracking files and Competitive Pricing files.
- Maximize market penetration in assigned territory.
- Review stocking profiles with distribution to maximize sales in local market.
- Conduct product knowledge training, including product usage demos (hands-on and PowerPoint).
- Participate in internal LATICRETE product and system training.
- Participate in Sales skill enhancement training.
- Regularly work with distributors, contractors, GCs, architects, etc. to promote relationships and build trust.
- Perform job site visits to provide technical support such as product installation training, gather information for product questions or concerns and document all information in Salesforce.
- Actively participate in social media groups and communications as appropriate with customers.
What you bring
microsoft office
salesforce
bachelor's degree
3+ years
market knowledge
organizational skills
- Local market knowledge highly desired.
- Product application experience a plus
- Strong organizational skills.
- Demonstrated success coordinating and building relationships across internal departments and with a diverse range of skillsets and personalities.
- Strong written, verbal and listening skills including ability to present to large audiences.
- Valid Canadian Passport (Some US travel required)
- High level of self-motivation
- Must be able to travel on short notice.
- Working knowledge of Microsoft Office suite of projects including Word, Excel, PowerPoint, Outlook, SharePoint and Teams.
- Bachelor's degree or equivalent related work experience.
- Industry training and certifications highly desired.
- Demonstrated success building and cultivating long term professional partnerships.
- Knowledge of Salesforce a plus.
- 3+ years of related work experience in Sales or in the Construction industry.
Information not given or found
Training + DevelopmentInformation not given or found
Interview process
Information not given or found
Visa SponsorshipInformation not given or found
Security clearanceInformation not given or found
People also searched
Company
Overview
Founded in 1956
Year Established
The company was founded in a New Haven basement in 1956, marking the beginning of its innovative journey in latex-tile solutions.
$420M Revenue
Annual Revenue
Generates solid revenue from diverse markets including residential, commercial, and industrial sectors.
- A three-generation, family-owned business that expanded into 100+ countries through bold export strategies.
- Products range from tile & stone mortars to decorative resinous floors and concrete restoration systems.
- Typical projects include high-end tile installations, waterproofing, floor leveling, and masonry builds.
- Specialisms span buildings and infrastructure, with durable solutions contributing to LEED-certified sites.
- Innovation roots evident in early latex additives and ongoing R&D at ISO 9001-certified facilities.
- Standout fact: their SUPERCAP® system redefines underlayment with industry-leading warranties.
- Trust & Integrity: "We strive to do the right thing, we do what we say. … committed to respecting and trusting each other."
- Passion & Commitment: "Our passion and our commitment fuel our entrepreneurial spirit. … with humility, dedication, and perseverance."
- Innovation: "We embrace innovation and change, for us and for our industry. … designing innovative and sustainable systems for the needs of the future."
- Customer Centricity: "Our customers are our shared priority. … committed to aligning with our customers for their success."
- Growing Together: "We grow individually, and we grow together as Team LATICRETE. … working, learning, and developing together."
- Caring: "We care for each other, for our customers, and for our planet. … contribute to the well‑being of the people with whom we interact."
- First tile and stone installation materials manufacturer to offer third‑party certification for low‑VOC products; UL GREENGUARD certified.
- Products feature Environmental Product Declarations (EPDs) and Health Product Declarations (HPDs) for full transparency.
- LEED Project Certification Assistant tool provided to simplify LEED, WELL, Living Building Challenge submissions.
- Introduced new organizational roles dedicated to sustainability and technology to reinforce sustainable product and operations development.
- Sustainability strategy structured around six pillars: solutions, processes, supply‑chain, workplaces & behaviors, industry, community engagement.
- Net‑zero target not explicitly stated on site—no official net‑zero date found.
2,000+ Team Members
Global Workforce
The company employs over 2,000 individuals across the globe.
100 Countries
Reach Across Continents
Operations span 100 countries and six continents.
Three Generations
Workforce Since 1956
Employees represent three generations of service since the company's founding.
- Website states commitment to 'an environment that values diversity and expects all employees to treat one another with respect and dignity.'
- LATICRETE Women’s Forum exists (mentioned on careers page), indicative of active gender-focused professional development.
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