Director Product Marketing, Matterport - Singapore at Costar in Singapore, Singapore | Kablio

Role

Description

digital twins

ai

spatial data

market intelligence

go-to-market

product launch

Support CoStar Group’s APAC brand initiatives by contributing to thought leadership and cross-portfolio marketing programs.
Collaborate cross-functionally with regional Sales, Product, Research, and Technology teams to deliver integrated go-to-market programs that drive adoption and revenue.
Translate Matterport’s technology—digital twins, AI, and spatial data—into regionally relevant positioning and narratives.
Lead ongoing market intelligence and competitive research across the APAC region to identify trends, customer needs, and growth opportunities.
Ensure consistency of brand and product messaging across APAC markets while adapting campaigns for local market nuances and customer needs.
Establish performance frameworks and metrics to measure marketing effectiveness, campaign success, and ROI across regional activities.
Build partnerships with trade associations and industry organizations to strengthen Matterport’s visibility and leadership in the region.
Develop value propositions, customer journeys, and competitive positioning specific to APAC markets and industries.
Partner closely with CoStar Group’s leadership teams to maintain strategic alignment across business units and countries.
Foster collaboration and knowledge-sharing across markets to ensure best practices are scaled effectively.
Lead and manage a team of Product Marketing Managers across Singapore, Japan and Australia, ensuring alignment of messaging, priorities, and execution.
Drive go-to-market planning and execution for all Matterport product launches and campaigns within APAC.
Support sales enablement through creation of region-specific toolkits, playbooks, and messaging frameworks.
Translate insights into actionable recommendations that shape regional marketing strategies.
Define and execute the regional product marketing strategy for Matterport in the APAC markets, in coordination with CoStar’s wider marketing leadership.
Recruit, mentor, and develop a high-performing team of regional Product Marketing Managers.
Represent Matterport as a senior marketing leader at APAC industry events, trade shows, and conferences.

Requirements

saas

10+ years

mba

leadership

go‑to‑market

digital twin

Proven track record developing and executing regional product marketing strategies for technology, SaaS, or proptech companies.
Minimum 10 years of progressive leadership and management withing B2B marketing, including 5+ years leading teams across multiple locations - ideally including APAC.
Bachelor’s degree or equivalent experience required; MBA or advanced degree in related field preferred.
Exceptional leadership, communication, and presentation abilities; able to influence across senior levels and geographies.
Deep understanding of go-to-market planning, product positioning, and lifecycle marketing for B2B audiences.
Experience managing multi-market teams and localising global strategies for diverse audiences.
Experience in commercial real estate, property technology, or related sectors preferred.
Analytical and data-driven, with strong problem-solving and decision-making skills.
Passion for technology, innovation, and the built environment—particularly in digital twin, AI, or spatial data solutions.

Benefits

Information not given or found

Training + Development

Information not given or found

Interview process

Information not given or found

Visa Sponsorship

Information not given or found

Security clearance

pre-employment substance abuse testing
drug‑free workplace policy

Company

Overview

1987

Year Founded

The company was established, marking its entry into the real estate information and analytics industry.

Specializes in providing data, research, and insights for commercial real estate professionals.
Operates the largest online commercial real estate marketplace, offering listings and analytics tools.
Known for its innovative approach to tracking property values, trends, and market dynamics.
Focused on transforming real estate with advanced data and technology solutions to drive smarter decisions.
Regularly produces detailed market reports and insights for professionals across sectors such as office, retail, and multifamily housing.
Boasts a strong presence with offices across North America, Europe, and Asia Pacific.
Acquired several key companies, including LoopNet, Apartments.com, and Ten-X, strengthening its market position.
Known for comprehensive property databases that cover millions of commercial and residential listings globally.
Has a reputation for high-quality research that serves investors, brokers, property managers, and other industry stakeholders.

Culture + Values

40-hour week

Efficient Work Schedule

Aim for a balanced and productive work schedule, emphasizing efficiency and focus.

We are always moving forward – as entrepreneurs and innovators
Constant collaboration, working toward a common goal
Chance to be seen and appreciated, to make your mark
Embraces balance, with a wider CoStar Group culture and camaraderie
Work/life balance with the aim of a 40‑hour week and no weekend working
Monthly recognition and rewards
Training programs including a leadership track
Mentorship & Education: support, upskilling, and collaborative development
Eco‑Friendly Workplaces: promoting energy‑friendly offices and commuting
Social Events and Community Support: philanthropy brought to life
Employee Resource Groups hosting networking, advocacy, volunteering and speaker events

Environment + Sustainability

130,000 MT CO2e

Carbon Emissions Avoided

Provided 30 million virtual property tours, avoiding approximately 130,000 metric tons of CO2e emissions.

75% Reduction

Data Center Efficiency

Reduced physical data center sites by over 75%, significantly improving energy and water efficiency across operations.

50% Renewables

Clean Energy Use

50% of electricity consumed at data centers comes from renewable sources as of 2023.

B− Rating

CDP Evaluation

Achieved a B− rating from CDP, reflecting substantial progress in environmental transparency and sustainability management.

Signed SBTi commitment in May 2023 to set science-based GHG targets toward net-zero by 2050.
Baseline emissions for Scope 1, 2, and relevant Scope 3 were measured and reported in the 2023 ESG Report.
Fleet includes 400+ electric and hybrid research vehicles, reducing fuel consumption by ~160,000 gallons per year.
Recycled over 5 tons of computer equipment in the prior year.
Achieved Scope 1 & 2 reduction targets of 54.6% by 2033 and 90% by 2050; Scope 3 capital goods reduction target of 61.1% per USD by 2033 and 97% by 2050; engagement with 75.3% suppliers by spend through Science-Based Targets by 2029.
Improved ESG ratings with MSCI, Sustainalytics, ISS, and JUST Capital, and completed the first TCFD reporting.

Inclusion & Diversity

Women 45%

Workforce Representation

Women make up 45% of the workforce as of 2023.

Minorities 30%

Leadership Diversity

Underrepresented minorities hold 30% of leadership positions as of 2023.

15% Target

Diversity Hiring Goal

A hiring initiative aims to increase representation by 15% over five years.

99% Retention

Employee Satisfaction

The company maintains a monthly employee retention rate of approximately 99%.

Employee Resource Group membership at ~20% of employees
Over 50% growth in ERG participation since launch (2022)
Diversified supplier network as part of DEI strategy

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Role

Description

digital twins

ai

spatial data

market intelligence

go-to-market

product launch

Support CoStar Group’s APAC brand initiatives by contributing to thought leadership and cross-portfolio marketing programs.
Collaborate cross-functionally with regional Sales, Product, Research, and Technology teams to deliver integrated go-to-market programs that drive adoption and revenue.
Translate Matterport’s technology—digital twins, AI, and spatial data—into regionally relevant positioning and narratives.
Lead ongoing market intelligence and competitive research across the APAC region to identify trends, customer needs, and growth opportunities.
Ensure consistency of brand and product messaging across APAC markets while adapting campaigns for local market nuances and customer needs.
Establish performance frameworks and metrics to measure marketing effectiveness, campaign success, and ROI across regional activities.
Build partnerships with trade associations and industry organizations to strengthen Matterport’s visibility and leadership in the region.
Develop value propositions, customer journeys, and competitive positioning specific to APAC markets and industries.
Partner closely with CoStar Group’s leadership teams to maintain strategic alignment across business units and countries.
Foster collaboration and knowledge-sharing across markets to ensure best practices are scaled effectively.
Lead and manage a team of Product Marketing Managers across Singapore, Japan and Australia, ensuring alignment of messaging, priorities, and execution.
Drive go-to-market planning and execution for all Matterport product launches and campaigns within APAC.
Support sales enablement through creation of region-specific toolkits, playbooks, and messaging frameworks.
Translate insights into actionable recommendations that shape regional marketing strategies.
Define and execute the regional product marketing strategy for Matterport in the APAC markets, in coordination with CoStar’s wider marketing leadership.
Recruit, mentor, and develop a high-performing team of regional Product Marketing Managers.
Represent Matterport as a senior marketing leader at APAC industry events, trade shows, and conferences.

Requirements

saas

10+ years

mba

leadership

go‑to‑market

digital twin

Proven track record developing and executing regional product marketing strategies for technology, SaaS, or proptech companies.
Minimum 10 years of progressive leadership and management withing B2B marketing, including 5+ years leading teams across multiple locations - ideally including APAC.
Bachelor’s degree or equivalent experience required; MBA or advanced degree in related field preferred.
Exceptional leadership, communication, and presentation abilities; able to influence across senior levels and geographies.
Deep understanding of go-to-market planning, product positioning, and lifecycle marketing for B2B audiences.
Experience managing multi-market teams and localising global strategies for diverse audiences.
Experience in commercial real estate, property technology, or related sectors preferred.
Analytical and data-driven, with strong problem-solving and decision-making skills.
Passion for technology, innovation, and the built environment—particularly in digital twin, AI, or spatial data solutions.

Benefits

Information not given or found

Training + Development

Information not given or found

Interview process

Information not given or found

Visa Sponsorship

Information not given or found

Security clearance

pre-employment substance abuse testing
drug‑free workplace policy

Company

Overview

1987

Year Founded

The company was established, marking its entry into the real estate information and analytics industry.

Specializes in providing data, research, and insights for commercial real estate professionals.
Operates the largest online commercial real estate marketplace, offering listings and analytics tools.
Known for its innovative approach to tracking property values, trends, and market dynamics.
Focused on transforming real estate with advanced data and technology solutions to drive smarter decisions.
Regularly produces detailed market reports and insights for professionals across sectors such as office, retail, and multifamily housing.
Boasts a strong presence with offices across North America, Europe, and Asia Pacific.
Acquired several key companies, including LoopNet, Apartments.com, and Ten-X, strengthening its market position.
Known for comprehensive property databases that cover millions of commercial and residential listings globally.
Has a reputation for high-quality research that serves investors, brokers, property managers, and other industry stakeholders.

Culture + Values

40-hour week

Efficient Work Schedule

Aim for a balanced and productive work schedule, emphasizing efficiency and focus.

We are always moving forward – as entrepreneurs and innovators
Constant collaboration, working toward a common goal
Chance to be seen and appreciated, to make your mark
Embraces balance, with a wider CoStar Group culture and camaraderie
Work/life balance with the aim of a 40‑hour week and no weekend working
Monthly recognition and rewards
Training programs including a leadership track
Mentorship & Education: support, upskilling, and collaborative development
Eco‑Friendly Workplaces: promoting energy‑friendly offices and commuting
Social Events and Community Support: philanthropy brought to life
Employee Resource Groups hosting networking, advocacy, volunteering and speaker events

Environment + Sustainability

130,000 MT CO2e

Carbon Emissions Avoided

Provided 30 million virtual property tours, avoiding approximately 130,000 metric tons of CO2e emissions.

75% Reduction

Data Center Efficiency

Reduced physical data center sites by over 75%, significantly improving energy and water efficiency across operations.

50% Renewables

Clean Energy Use

50% of electricity consumed at data centers comes from renewable sources as of 2023.

B− Rating

CDP Evaluation

Achieved a B− rating from CDP, reflecting substantial progress in environmental transparency and sustainability management.

Signed SBTi commitment in May 2023 to set science-based GHG targets toward net-zero by 2050.
Baseline emissions for Scope 1, 2, and relevant Scope 3 were measured and reported in the 2023 ESG Report.
Fleet includes 400+ electric and hybrid research vehicles, reducing fuel consumption by ~160,000 gallons per year.
Recycled over 5 tons of computer equipment in the prior year.
Achieved Scope 1 & 2 reduction targets of 54.6% by 2033 and 90% by 2050; Scope 3 capital goods reduction target of 61.1% per USD by 2033 and 97% by 2050; engagement with 75.3% suppliers by spend through Science-Based Targets by 2029.
Improved ESG ratings with MSCI, Sustainalytics, ISS, and JUST Capital, and completed the first TCFD reporting.