Marketing Communications Manager

Description

• Managing content development of marketing materials, including brochures, data sheets, presentations, email newsletters, white papers, technical sheets, and other sales collateral
• Analyzing campaign effectiveness using key metrics and adjusting strategies based on performance insights. Oversee activities with the BU’s communications agency.
• Managing public relations activities, including media outreach, event coordination, case study development, and industry press coverage. Work with PR consultant as needed.
• Assist with executing a cohesive multi-channel communication strategy aligned with Tate’s strategic goals and North American market priorities
• Ensuring consistent tone, style, and voice across all internal and external communications
• Overseeing the brand’s online presence through development of dynamic website content, website tools, customer journey mapping, SEO/SEM, digital advertising, blogs, and social media platforms
• Running and analyzing lead generation and demand generation initiatives in collaboration with sales, product management and marketing specialist, flooring
• Supporting internal communications and business unit branding efforts as needed
• Managing vendor relationships to ensure timely and cost-effective delivery of campaigns within the allotted budgets

Requirements

• Personable with a strong ability to collaborate cross-functionally and collaborate with stakeholders from multiple disciplines
• Strong storytelling and messaging skills
• Experience managing agencies, vendors, and PR partners
• Exceptional writing, editing, and content development abilities
• You have a high level of attention to detail, including a proven ability to manage multiple and competing priorities simultaneously
• You have exceptional verbal & written communication skills
• You have excellent interpersonal skills and are adept at building relationships with different stakeholders across multiple disciplines
• You must have a degree in Marketing, Business Administration, or a related field with 5+ years’ prior experience working in a fast-paced, multi-functional global company.
• You are proficient in developing, executing, and measuring demand-generation programs that keep customers and prospects engaged throughout the funnel
• Additional Skills (a plus, but not required): Familiarity with Power BI, HTML/CSS, understanding of CRM integration and marketing attribution models, knowledge of ERP/DAM (Digital Asset Management) systems and B2B Customer Portals
• Strong knowledge of content development and SEO/SEM strategies
• Highly organized with strong project management skills
• Solid understanding of SEO, social media, and demand generation
• Must have experience and/or working knowledge of: Marketing, Automation, Design and Analytics Platforms such as HubSpot, Salesforce Marketing Cloud, Google Analytics 4 (GA4) and Google Tag Manager, Hootsuite, LinkedIn Campaign Manager, SEMRush, Adobe Creative Cloud (InDesign, Photoshop, Illustrator), Canva, Figma, WordPress or Umbraco, Asana, Microsoft Office Suite

Benefits

• World of Wellness Philosophy: We empower you to take charge of your health and well-being. You’ll have access to a wide range of medical, dental, and vision benefits, along with personalized guidance from a “Health Advocate.” We also offer other supplemental options, including 401k, legal, disability, and theft insurance, to ensure your financial wellness.
• Career Scope and Advancement: As we grow, new positions and career opportunities arise, offering accelerated paths for the right candidates, locally and globally.
• Culture: We have a great team culture, highly collaborative, supportive, and social. Together we innovate, collaborate, take ownership, and strive for excellence.
• Skills Development: Given the dynamic pace of our business and a strong collaborative environment, your new role will be diverse and multifaceted – allowing you to be more versatile and develop a broader skill set.
• Mentorship and development: At Tate, we don’t believe in hierarchy, we work together as one team for one common goal. You will have access and exposure to our senior leaders and experts for learning in your role, and additionally mentorship for the future.

Training + Development

Interview process

Visa Sponsorship

Security clearance