Digital Marketing & Web Performance Manager

Description

The Digital Marketing & Web Performance Manager is responsible for ensuring CKC’s digital platforms function beautifully, perform flawlessly, and generate qualified leads at scale. This role combines web development, analytics, tracking, SEO, and paid media expertise with a strong understanding of luxury branding and intentional digital experiences.

You will work closely with CKC leadership to execute strategy, monitor campaign performance, maintain the website, and ensure all digital channels support our sales goals.

• Create SEO-optimized landing pages for ads, organic search, and lead funnels.
• Support branding, merchandising, and on-site performance.
• Build and optimize all paid advertising campaigns across Meta, Google, and YouTube.
• Protect CKC from broken funnels, DNS issues, tracking failures, and attribution loss.
• Upload and organize photography, ensuring alignment with CKC’s visual standards.
• Create dashboards and reporting for leadership to track CPL, CPA, ROAS, CTR, CPC, and channel performance.
• Execute audience segmentation, bidding strategies, creative testing, and messaging optimization.
• Manage product uploads, collections, tagging, and metafields.
• Implement basic optimizations and ecommerce reporting.
• Build and maintain pixel and event tracking for Meta, Google Ads, and YouTube.
• Manage hosting, backups, DNS, SSL, CDN, caching, and uptime monitoring.
• Serve as primary Hubspot administrator.
• Ensure seamless integration between website, ads, and sales processes.
• Maintain dashboards and internal reporting for the sales team.
• Monitor lead forms, tracking flows, UTM structures, and conversion paths.
• Improve rankings for high-intent luxury homebuilding search terms in San Antonio and the Hill Country.
• Manage full-funnel campaigns: prospecting, retargeting, conversion, warm audiences, and luxury-targeted creative strategies.
• Conduct keyword research and implement ongoing optimization for visibility.
• Deliver performance-driven insights and weekly reporting.
• Lead CKC’s full SEO strategy: technical SEO, on-page SEO, local SEO, metadata, schema, internal linking, sitemap management, and content structure.
• Build, maintain, and optimize CKC’s luxury-branded WordPress website.
• Implement site speed enhancements and technical performance improvements.
• Tracking, Analytics & Attribution Integrity (This is mission-critical and a top priority.)
• Build automated workflows, forms, pipelines, triggers, nurtures, email/SMS sequences, and booking tools.
• Manage plugin updates, staging environments, and site security.

Requirements

If you are a data-driven digital professional who thrives in a fast-paced, design-focused environment, we want to meet you.

• Proficiency in GA4, Tag Manager, and Search Console
• Expert proficiency in Go High Level
• Exceptional organization and communication skills
• WordPress Website Management & Site Performance
• Experience in luxury homebuilding, real estate, interior design, or architecture
• CRM Integration & Automation (Hubspot)
• Agency experience
• Shopify experience
• 3+ years experience in digital marketing, web development, or performance marketing
• Ability to execute both strategy and hands-on implementation
• Proven success managing Meta Ads, Google Ads, and YouTube campaigns
• Strong analytics and reporting skills
• Strong WordPress development experience
• Own and manage GA4, Google Tag Manager, and Google Search Console.
• Deep understanding of technical and on-page SEO

Benefits

Training + Development

Interview process

Visa Sponsorship

Security clearance