Director Strategic Marketing at Yaskawa America, Inc. - Drives & Motion Division in Franklin, WI | Kablio

Role

Description

market analysis

product roadmap

strategic planning

competitive analysis

emerging tech

co-marketing

Lead or contribute to co-marketing programs, key partnerships, and M&A evaluations to expand market reach and business capabilities
Create and oversee development of white papers, technical presentations, and training materials that build brand authority and support sales.
Partner with product management and engineering to define differentiated value propositions, positioning, and product roadmaps that reflect market needs.
Develop and implement comprehensive strategic marketing plans that fuel growth in key segments such as building automation, Water/Wastewater, Oil & Gas, Food & Beverage, and Industrial applications.
Provide strategic guidance and high-value content to regional marketing and sales teams to enhance campaign impact and customer engagement.
Lead market sizing, segmentation, and competitive landscape analysis to support entitlement share goals and strategic planning efforts.
Monitor emerging technologies, customer pain points, and industry shifts to inform forward-looking business strategies and investment priorities.

Requirements

mba

engineering

robotics

industrial automation

global marketing

communication

Exceptional communication skills, including the ability to create compelling content for thought leadership, technical presentations, and customer engagement
MBA or other advanced degree
Willingness and ability to travel 30–50% domestically and internationally
Variable Frequency Drive, PV Drive, Robotics or Motion Control experience is highly desired.
10+ years of progressive global marketing experience
Bachelor’s degree in a technical discipline (e.g., Engineering, Applied Sciences, or related field) required
Proven success in developing marketing strategies, enabling sales, and growing market share
Experience influencing across complex, matrixed global organizations
Excellent cross-functional collaboration and leadership skills
Proven business strategy development and execution.
Industrial Automation industry experience, particularly in strategic marketing or product/market development
Experience with market modeling, competitive strategy, or partnership development

Benefits

Information not given or found

Training + Development

Information not given or found

Interview process

Information not given or found

Visa Sponsorship

Information not given or found

Security clearance

Information not given or found

Company

Overview

1967

Year Founded

The division was established in Waukegan, Illinois, marking the beginning of its journey in precision motion control.

As a subsidiary of Japan’s Yaskawa Electric, it blends global R&D with local manufacturing and testing of drives and controllers.
Financially anchored by a steady lineup of AC drives, servo motors, HVAC units and motion controllers, it thrives on reliability.
Typical deployments include CNC machining, packaging lines, HVAC systems, conveyors, plastics molding and pharmaceutical equipment.
Its specialisms span industries including automotive, food & beverage, packaging, pharmaceuticals, HVAC, chemical and more.
Unusual fact: its Illinois plant is renowned for QA rigor—every unit is full-power tested on the line and screws are counted at each station.
It supports both standard catalog products and custom-tailored solutions, adapting drive configurations to niche applications.

Culture + Values

Reliability is #1

Top Priority

Reliability is embedded in every aspect of their work, ensuring the highest standards.

We inspire results, and our results are truly inspiring.
We revolve around motion and are passionate about mastering every aspect of it.
Take pride in our discreet approach, knowing that actions speak louder than words.
Trust is one of the most important aspects in any partnership.

Environment + Sustainability

113.9× CO₂ Reduction

CO₂ Emission Impact

The company's products reduced CO₂ emissions by 113.9 times the amount emitted by the group in FY 2023, exceeding the target of 100× by FY 2025.

104.41M CO₂ Reduction

Green Products Impact

The cumulative CO₂ reduction achieved through green products reached 104.41 million tons, surpassing the target of 84 million tons by FY 2023.

58% CO₂-Free Electricity

Clean Energy Usage

The company sourced 58% of its electricity from CO₂-free sources in FY 2023, with a target to reach 75% by FY 2025.

19% CO₂ Reduction

Mid-Term Progress

The company achieved a 19% reduction in CO₂ emissions by FY 2023, progressing toward its mid-term target of a 30% reduction by FY 2025.

2050 carbon‑neutral target for net scope 1 + 2 emissions; interim goal: –51% by 2030 vs 2018.
Scope 3 emissions reduction target: –15% by 2030 vs 2020.
Mid‑term plan (FY 2023–FY 2025): reduce group CO₂ emissions 30% vs FY 2018.
Waste volume FY 2023: 80% of FY 2018 level (target ≤100%).
Water usage FY 2023: –2% vs 2022 (target –1%).
EMS coverage FY 2023: 98.8% of group companies (target ≥99%).
Internal carbon price system: ¥5,000/t‑CO₂.

Inclusion & Diversity

FY 2021

Flexible Work Initiatives

Flexible working hours, hourly package leave units, and telework system were expanded to support diverse employee needs.

Target set in 'Vision 2025' to promote diversity in human resources.
Mission: adopt and foster diverse values and ways of thinking to build resilience.
Mission: incorporate diverse viewpoints to drive innovation.
Mission: eliminate discrimination and respect individuality for a satisfying work environment.
Initiatives: parental‑leave support to prevent career loss; new childbirth leave for fathers per amended law.

Articles

Support & Training

Solution Center (Support Portal)

Yaskawa America LinkedIn

Role

Description

market analysis

product roadmap

strategic planning

competitive analysis

emerging tech

co-marketing

Lead or contribute to co-marketing programs, key partnerships, and M&A evaluations to expand market reach and business capabilities
Create and oversee development of white papers, technical presentations, and training materials that build brand authority and support sales.
Partner with product management and engineering to define differentiated value propositions, positioning, and product roadmaps that reflect market needs.
Develop and implement comprehensive strategic marketing plans that fuel growth in key segments such as building automation, Water/Wastewater, Oil & Gas, Food & Beverage, and Industrial applications.
Provide strategic guidance and high-value content to regional marketing and sales teams to enhance campaign impact and customer engagement.
Lead market sizing, segmentation, and competitive landscape analysis to support entitlement share goals and strategic planning efforts.
Monitor emerging technologies, customer pain points, and industry shifts to inform forward-looking business strategies and investment priorities.

Requirements

mba

engineering

robotics

industrial automation

global marketing

communication

Exceptional communication skills, including the ability to create compelling content for thought leadership, technical presentations, and customer engagement
MBA or other advanced degree
Willingness and ability to travel 30–50% domestically and internationally
Variable Frequency Drive, PV Drive, Robotics or Motion Control experience is highly desired.
10+ years of progressive global marketing experience
Bachelor’s degree in a technical discipline (e.g., Engineering, Applied Sciences, or related field) required
Proven success in developing marketing strategies, enabling sales, and growing market share
Experience influencing across complex, matrixed global organizations
Excellent cross-functional collaboration and leadership skills
Proven business strategy development and execution.
Industrial Automation industry experience, particularly in strategic marketing or product/market development
Experience with market modeling, competitive strategy, or partnership development

Benefits

Information not given or found

Training + Development

Information not given or found

Interview process

Information not given or found

Visa Sponsorship

Information not given or found

Security clearance

Information not given or found

Company

Overview

1967

Year Founded

The division was established in Waukegan, Illinois, marking the beginning of its journey in precision motion control.

As a subsidiary of Japan’s Yaskawa Electric, it blends global R&D with local manufacturing and testing of drives and controllers.
Financially anchored by a steady lineup of AC drives, servo motors, HVAC units and motion controllers, it thrives on reliability.
Typical deployments include CNC machining, packaging lines, HVAC systems, conveyors, plastics molding and pharmaceutical equipment.
Its specialisms span industries including automotive, food & beverage, packaging, pharmaceuticals, HVAC, chemical and more.
Unusual fact: its Illinois plant is renowned for QA rigor—every unit is full-power tested on the line and screws are counted at each station.
It supports both standard catalog products and custom-tailored solutions, adapting drive configurations to niche applications.

Culture + Values

Reliability is #1

Top Priority

Reliability is embedded in every aspect of their work, ensuring the highest standards.

We inspire results, and our results are truly inspiring.
We revolve around motion and are passionate about mastering every aspect of it.
Take pride in our discreet approach, knowing that actions speak louder than words.
Trust is one of the most important aspects in any partnership.

Environment + Sustainability

113.9× CO₂ Reduction

CO₂ Emission Impact

The company's products reduced CO₂ emissions by 113.9 times the amount emitted by the group in FY 2023, exceeding the target of 100× by FY 2025.

104.41M CO₂ Reduction

Green Products Impact

The cumulative CO₂ reduction achieved through green products reached 104.41 million tons, surpassing the target of 84 million tons by FY 2023.

58% CO₂-Free Electricity

Clean Energy Usage

The company sourced 58% of its electricity from CO₂-free sources in FY 2023, with a target to reach 75% by FY 2025.

19% CO₂ Reduction

Mid-Term Progress

The company achieved a 19% reduction in CO₂ emissions by FY 2023, progressing toward its mid-term target of a 30% reduction by FY 2025.

2050 carbon‑neutral target for net scope 1 + 2 emissions; interim goal: –51% by 2030 vs 2018.
Scope 3 emissions reduction target: –15% by 2030 vs 2020.
Mid‑term plan (FY 2023–FY 2025): reduce group CO₂ emissions 30% vs FY 2018.
Waste volume FY 2023: 80% of FY 2018 level (target ≤100%).
Water usage FY 2023: –2% vs 2022 (target –1%).
EMS coverage FY 2023: 98.8% of group companies (target ≥99%).
Internal carbon price system: ¥5,000/t‑CO₂.

Inclusion & Diversity

FY 2021

Flexible Work Initiatives

Flexible working hours, hourly package leave units, and telework system were expanded to support diverse employee needs.

Target set in 'Vision 2025' to promote diversity in human resources.
Mission: adopt and foster diverse values and ways of thinking to build resilience.
Mission: incorporate diverse viewpoints to drive innovation.
Mission: eliminate discrimination and respect individuality for a satisfying work environment.
Initiatives: parental‑leave support to prevent career loss; new childbirth leave for fathers per amended law.

Articles

Support & Training

Solution Center (Support Portal)

Yaskawa America LinkedIn