Content Manager

Description

• Optimate website and campaign landing pages for SEO.
• Ensure content consistency, brand voice alignment, and clear support of lead generation and revenue goals.
• Write compelling, on-brand copy for both digital and print channels.
• Conduct regular UX audits to identify optimization opportunities based on analytics and user feedback.
• Ensure quality, adherence to brand standards, timelines, and budgets.
• Manage Google Reviews & Business Profiles.
• Develop content that feeds into automated journeys and campaigns via Salesforce Marketing Cloud or similar platforms.
• Work with vendor partners and internal teams to create original content used in campaigns and overall awareness/retention efforts.
• Design and edit marketing assets (graphics, visuals, layouts, video) to support campaigns, sales enablement, and brand storytelling.
• Create a variety of content formats: blog posts, emails, social media, case studies, product guides, sales tools, event materials, and digital campaigns.
• Collaborate with web teams to improve navigation, page layouts, and overall user experience.
• Manage external agency partners and freelancers (writers, designers, web support, printers).
• Develop and manage a full content matrix tied to the customer journey and sales funnel.
• Track content performance across channels using tools like Google Analytics, Salesforce, and marketing automation reporting.
• Analyze engagement and lead generation metrics to refine content strategies and optimize for ROI.
• Maintain and prioritize a marketing content calendar across all channels, including social media.

Requirements

• Hands-on experience with Salesforce Marketing Cloud (or a comparable marketing automation platform).
• Experience managing external vendors and creative agencies.
• Familiarity with UX best practices for digital content and website design collaboration.
• Basic HTML/CSS skills for content publishing support.
• 3+ years of graphic design experience.
• Working knowledge of SEO, Google Analytics, and CRM systems (preferably Salesforce).
• Strong copywriting and editing skills with the ability to adapt tone and messaging across audiences.
• Background in building products, construction, manufacturing, or distribution industries.
• Understanding of CRM-to-marketing automation platform integrations.
• Bachelor's degree in Marketing, Communications, Graphic Design, Journalism, or related field.
• Strong project management skills and ability to lead cross-functional initiatives.
• 4--7 years of content marketing experience.
• Proven ability to build and manage a full content matrix and align content to customer journeys.
• Graphic design skills (Adobe Creative Suite, Canva, or similar tools).

Benefits

Training + Development

Interview process

Visa Sponsorship

Security clearance