Content and Copy writer

Track content performance through analytics tools (Google Analytics, Search Console, SEMrush).

Collaborate with cross-functional teams (marketing, sales, design, product) to identify content opportunities.

Optimize website content for organic reach and ranking.

Coordinate with the design and digital marketing teams for campaign execution.

Supervise and mentor junior writers, freelancers, and creative contributors.

Write persuasive ad copies that drive conversions and sales.

Plan monthly and quarterly content calendars for website, blogs, social media, and campaigns.

Manage external content vendors or agencies if required.

Maintain a consistent brand voice and tone across all content platforms.

The Content & Copywriting Manager will be responsible for creating, managing, and optimizing all written communication for Loom Solar’s brand across digital and offline channels. The role aims to drive engagement, enhance brand storytelling, and support marketing campaigns through impactful and SEO-driven content.

Ensure all content aligns with Loom Solar’s mission of clean, green, and sustainable energy innovation.

Develop and execute a content strategy aligned with brand positioning and business goals.

Research keywords and integrate SEO best practices into blogs and web content.

Create compelling narratives that resonate with B2C and B2B audiences in the solar energy industry.

• Track content performance through analytics tools (Google Analytics, Search Console, SEMrush).
• Collaborate with cross-functional teams (marketing, sales, design, product) to identify content opportunities.
• Optimize website content for organic reach and ranking.
• Coordinate with the design and digital marketing teams for campaign execution.
• Supervise and mentor junior writers, freelancers, and creative contributors.
• Write persuasive ad copies that drive conversions and sales.
• Plan monthly and quarterly content calendars for website, blogs, social media, and campaigns.
• Manage external content vendors or agencies if required.
• Maintain a consistent brand voice and tone across all content platforms.
• Ensure all content aligns with Loom Solar’s mission of clean, green, and sustainable energy innovation.
• Develop and execute a content strategy aligned with brand positioning and business goals.
• Write, edit, and proofread clear, concise, and engaging content for: Website & landing pages Social media (LinkedIn, Instagram, Facebook, YouTube, Twitter/X) Email campaigns & newsletters Product descriptions, brochures, and catalogues Ad campaigns (Google, Meta, Print, and OOH)
• Research keywords and integrate SEO best practices into blogs and web content.
• Create compelling narratives that resonate with B2C and B2B audiences in the solar energy industry.

Prior experience in renewable energy, e-commerce, or technology sectors preferred.

SEO ranking improvements and keyword performance.

Content writing, Copywriting, SEO, Content marketing, Digital marketing, Social media strategy, Branding, Storytelling, Blog writing, Website content, Email marketing, Advertising copy, Renewable energy, Solar industry, Content manager, Creative writing, Loom Solar careers.

Proven portfolio of written content, ad copies, or campaigns.

5–8 years of experience in content writing, copywriting, or brand communication.

Brand tone consistency and quality score in content audits.

Bachelor’s or Master’s Degree in English, Journalism, Mass Communication, Marketing, or related field.

• Prior experience in renewable energy, e-commerce, or technology sectors preferred.
• SEO ranking improvements and keyword performance.
• Proven portfolio of written content, ad copies, or campaigns.
• 5–8 years of experience in content writing, copywriting, or brand communication.
• Brand tone consistency and quality score in content audits.
• Bachelor’s or Master’s Degree in English, Journalism, Mass Communication, Marketing, or related field.

Campaign conversion rates (CTR, CVR).

• Campaign conversion rates (CTR, CVR).