Media Planning Senior Manager

Description

The Senior Media Planning Manager drives growth, visibility and performance of MAF Retail’s advertising solutions across on‑site, off‑site, in‑store and data‑led media channels. Working closely with sales, marketing and product teams, the role develops integrated campaigns, leads the retail media events calendar and strengthens client relationships to enhance the retail media offering.

You will lead strategic planning and execution of event‑led media campaigns across omni‑channel products, and create media frameworks and go‑to‑market strategies that align with Precision Media brand objectives. Partnering with data and insights teams, you will use first‑party shopper data for audience targeting and campaign optimisation. You will oversee creative and media asset production, ensuring messaging aligns with retailer brand initiatives and maximises advertiser engagement. Additionally, you will build and execute the Precision Media marketing strategy, manage collateral, case studies and thought‑leadership content, and collaborate with advertisers, agencies and internal commercial teams to deliver impactful campaigns.

• Lead strategic planning and execution of omni‑channel, event‑driven media campaigns.
• Develop media frameworks and go‑to‑market strategies aligned with Precision Media brand goals.
• Leverage first‑party shopper data for audience targeting and campaign optimisation.
• Oversee creative and media asset production to maximise advertiser engagement.
• Build and implement Precision Media’s marketing strategy, including brand positioning and communications.
• Manage creation of marketing collateral, case studies, thought‑leadership content and event activations.
• Collaborate with brand advertisers, agencies and internal commercial teams to co‑develop impactful campaigns.
• Serve as senior liaison for key accounts, ensuring excellence in delivery and client satisfaction.

Requirements

The ideal candidate holds a bachelor’s degree in Marketing, Business, Economics, Communication or a related field and brings at least eight years of experience in media, marketing or retail media, preferably within FMCG, e‑commerce or digital advertising. Proven expertise in omnichannel media planning, campaign execution and proficiency with media performance and marketing analytics tools is required.

• Require bachelor's degree in Marketing, Business, Economics, Communication or a related field.
• Minimum 8+ years experience in media, marketing or retail media with proven omnichannel planning expertise.
• Proficient in media performance and marketing analytics tools.

Benefits

Majid Al Futtaim offers a mission‑driven environment focused on creating memorable moments and spreading happiness, backed by 27 years as a regional market leader. Employees enjoy a friendly, positive workplace, collaborate with over 45,000 diverse colleagues and are guided by the company’s Leadership Model.

• Enjoy a friendly, positive work environment with 45,000+ diverse colleagues and a clear leadership model.

Training + Development

Interview process

Visa Sponsorship

Security clearance