CRM Campaign Manager at Origin Energy in Melbourne, Victoria, Australia | Kablio

Role

Description

crm campaigns

a/b testing

lifecycle marketing

data analysis

customer insights

personalised journeys

Partner with internal teams to align lifecycle activity with strategic marketing objectives.
Define and manage A/B testing and campaign optimisation programs with minimal support.
Own the design, delivery and optimisation of CRM and lifecycle campaigns across key 1:1 channels (Email, SMS, Push, In-App, On-Site).
Communicate campaign results and recommendations effectively to senior management and stakeholders.
Translate complex data and performance results into clear insights
Analyse customer data and campaign performance to identify actionable insights and continuously improve outcomes.
Develop content and personalised communication journeys that drive engagement, retention and cross-sell opportunities.
Design and deliver CRM campaigns across multi channels

Requirements

communication

organisational

braze

salesforce

adobe campaign

crm

Excellent communication and stakeholder engagement skills.
Strong organisational skills, with the ability to manage changing priorities and multiple campaigns at once.
Strong knowledge of campaign management tools such as Braze, Salesforce, or Adobe Campaign.
Proven experience in CRM or Direct Marketing across multi-channel 1:1 communications.

Benefits

Information not given or found

Training + Development

Information not given or found

Interview process

Information not given or found

Visa Sponsorship

Information not given or found

Security clearance

police checks, auscheck, medical assessment and/or drug and alcohol testing may be required.

Company

Overview

170 Years

Years in the Australian Energy Sector

Origin Energy has been a leader in Australia's energy sector for over 170 years.

It plays a key role in powering homes and businesses across the country, providing both traditional energy and renewable sources.
The company operates in electricity and gas retailing, energy generation, and the development of large-scale renewable projects.
With an eye on the future, Origin is heavily investing in renewable energy technologies like solar and wind.
Notable projects include large-scale solar farms and wind energy ventures that contribute significantly to Australia's energy transition.
Origin Energy also specializes in gas exploration and production, ensuring energy security for the nation.
The company's history includes major milestones such as the establishment of its integrated business model to meet growing demand for cleaner energy.
Origin's innovative approach is reflected in its pioneering efforts to combine energy retailing with a move toward sustainable, low-carbon energy solutions.

Culture + Values

People‑first
Progressive
Supportive
Mission‑driven: purpose to “get energy right for our customers, communities and planet”

Environment + Sustainability

50% Scope1&2

Emission Reduction Target

The company aims to halve Scope 1 and 2 emissions by 2032 compared to FY2017 baseline.

25% Scope3

Emission Reduction Target

Aims to reduce Scope 3 emissions by 25% from FY2017 baseline by 2032.

40% Emissions Intensity

Reduction Target

Targeting a 40% reduction in Scope 1, 2 & 3 equity emissions intensity by 2030 versus FY2019 baseline.

708kW Solar System

Solar Installation

Installed a 708 kW solar system at Dreamworld, reducing annual power usage and emissions by ~21%.

Exit coal-fired generation by 2032 (first being Eraring Power Station)
FY2021 performance: Scope 1 & 2 emissions down 10% vs base year; Scope 3 down 19%
Renewables & storage account for ~20% of owned/contracted generation capacity
Installed >1.8 million small-scale solar systems; deployed large-scale solar, wind and battery farms
Implemented virtual power plants, green power plans, carbon-offset add-ons and Spike demand-response programs
Assisted business customers via Origin Zero to install e.g. a 708 kW solar system at Dreamworld, cutting ~21% of its annual power usage and emissions

Inclusion & Diversity

Targets for gender equality and working-parent support policies
Stretch Reconciliation Action Plan and Indigenous Employee Network
Pride@Origin committee and gender-affirming support program with manager guidance tools
Acknowledged as Employer of Choice for Gender Equality by WGEA
Digital learning rollout providing awareness across diverse genders, sexes and sexualities
Public support for employees affirming gender socially, legally and medically

Articles

Careers at Origin Energy

Sustainability at Origin

Renewable Energy Projects

Company

Overview

170 Years

Years in the Australian Energy Sector

Origin Energy has been a leader in Australia's energy sector for over 170 years.

It plays a key role in powering homes and businesses across the country, providing both traditional energy and renewable sources.
The company operates in electricity and gas retailing, energy generation, and the development of large-scale renewable projects.
With an eye on the future, Origin is heavily investing in renewable energy technologies like solar and wind.
Notable projects include large-scale solar farms and wind energy ventures that contribute significantly to Australia's energy transition.
Origin Energy also specializes in gas exploration and production, ensuring energy security for the nation.
The company's history includes major milestones such as the establishment of its integrated business model to meet growing demand for cleaner energy.
Origin's innovative approach is reflected in its pioneering efforts to combine energy retailing with a move toward sustainable, low-carbon energy solutions.

Culture + Values

People‑first
Progressive
Supportive
Mission‑driven: purpose to “get energy right for our customers, communities and planet”

Environment + Sustainability

50% Scope1&2

Emission Reduction Target

The company aims to halve Scope 1 and 2 emissions by 2032 compared to FY2017 baseline.

25% Scope3

Emission Reduction Target

Aims to reduce Scope 3 emissions by 25% from FY2017 baseline by 2032.

40% Emissions Intensity

Reduction Target

Targeting a 40% reduction in Scope 1, 2 & 3 equity emissions intensity by 2030 versus FY2019 baseline.

708kW Solar System

Solar Installation

Installed a 708 kW solar system at Dreamworld, reducing annual power usage and emissions by ~21%.

Exit coal-fired generation by 2032 (first being Eraring Power Station)
FY2021 performance: Scope 1 & 2 emissions down 10% vs base year; Scope 3 down 19%
Renewables & storage account for ~20% of owned/contracted generation capacity
Installed >1.8 million small-scale solar systems; deployed large-scale solar, wind and battery farms
Implemented virtual power plants, green power plans, carbon-offset add-ons and Spike demand-response programs
Assisted business customers via Origin Zero to install e.g. a 708 kW solar system at Dreamworld, cutting ~21% of its annual power usage and emissions

Inclusion & Diversity

Targets for gender equality and working-parent support policies
Stretch Reconciliation Action Plan and Indigenous Employee Network
Pride@Origin committee and gender-affirming support program with manager guidance tools
Acknowledged as Employer of Choice for Gender Equality by WGEA
Digital learning rollout providing awareness across diverse genders, sexes and sexualities
Public support for employees affirming gender socially, legally and medically

Articles

Careers at Origin Energy

Sustainability at Origin

Renewable Energy Projects