Content Marketing Specialist

Description

ACD is seeking a Content Marketing Strategist to shape and evolve its content marketing program. The role will define a strategic framework that aligns content, SEO, and digital marketing with business objectives, while leading editorial planning and establishing voice and messaging standards. Collaboration with product, sales, and customer teams will ensure content informs, engages, and converts prospects.

• Define and own a multi‑year content strategy and editorial roadmap aligned with growth goals and product launches.
• Establish content governance, editorial guidelines, brand voice, taxonomy, and lifecycle management processes.
• Map personas and buyer journeys to tailor content to user needs and market challenges.
• Create high‑impact long‑form assets such as thought leadership pieces, research reports, white papers, and product narratives.
• Develop messaging frameworks, positioning statements, and value propositions in partnership with product marketing.
• Produce core launch content, including briefs, anchor articles, solution guides, and education materials.
• Translate complex legal and technical topics into clear, authoritative content for architecture and construction audiences.
• Guide copywriters with strategic briefs and maintain editorial standards.
• Collaborate with product, marketing, sales, and customer success teams to support go‑to‑market and retention initiatives.
• Plan and execute content distribution across web, email, campaigns, SEO, webinars, and owned channels.
• Identify and repurpose content to maximize reach and impact.
• Set content KPIs, monitor performance metrics, and report on traffic, engagement, and conversions.
• Conduct regular content audits to spot gaps, redundancies, and outdated assets, driving refresh cycles.
• Use insights, feedback, and competitive analysis to refine strategy and prioritize opportunities.
• Build and manage content operations, including workflows, multi‑format publishing, and distribution strategy.
• Apply buyer‑persona and customer‑journey expertise to drive conversion‑focused content.
• Leverage SEO and data‑driven analytics to optimize content performance.
• Manage external contributors and coordinate cross‑team content efforts.

Requirements

AIA Contract Documents (ACD) has been the industry standard for architecture and construction contracts for over 135 years. Their Catina platform provides a secure, cloud‑based hub for creating and managing contract documents. ACD is modernizing how architects, engineers, and construction professionals work by simplifying complex legal workflows and promoting clarity and fairness.

This position offers the chance to elevate ACD’s thought leadership, build scalable content‑creation processes, and generate measurable results through strategic storytelling. The strategist will own a multi‑year editorial roadmap, governance, and performance measurement. Success will be measured by traffic, engagement, conversions, and impact across the customer journey.

Ideal candidates have at least five years of experience in content marketing, editorial or content strategy, preferably in SaaS, B2B, or technical/legal sectors. They must demonstrate expertise in content operations, buyer‑persona development, SEO, analytics, and cross‑functional collaboration. Strong written and verbal communication skills and proficiency with CMS, analytics, and marketing automation tools are required.

• Bring 5+ years of content marketing or strategy experience in SaaS, B2B, or technical/legal fields.
• Demonstrate strong written and verbal communication with solid editorial judgment.
• Proficient with CMS, analytics, marketing automation, and workflow tools.
• Bonus: background in architecture, engineering, construction, or legal technology.

Benefits

ACD offers a competitive salary, company‑paid health, dental, and vision insurance, a 401(k) plan with matching contributions, and a work‑from‑home stipend. Employees also enjoy unlimited PTO and other perks.

• Competitive salary and company‑paid health, dental, and vision insurance.
• 401(k) plan with company match and work‑from‑home stipend.
• Unlimited paid time off.

Training + Development

Interview process

Visa Sponsorship

Security clearance