Senior Demand Generation Marketing Manager
Autodesk
Drive demand generation and revenue growth for Autodesk solutions in India & SAARC.
5 days ago ago
Experienced (8-12 years)
Full Time
Delhi, Delhi, India
Office Full-Time
Company Size
11,600 Employees
Service Specialisms
Design
Engineering
Construction
Architecture
Consulting
Product Development
Technology Solutions
Software Development
Sector Specialisms
Building Design
Construction
Automotive
Building Product Manufacturing
3D Animation
Architecture
Engineering
Construction Professionals
Role
What you would be doing
campaign execution
performance analytics
content localization
audience segmentation
webinars
digital marketing
- Develop and implement field marketing programs and webinars by working closely with regional demand gen, content marketing, product marketing and sales to pursue marketing initiatives in line with regional business strategy
- Navigate complex organizational dynamics to advocate for marketing priorities and secure necessary resources
- Plan, execute, and optimize integrated marketing campaigns across multiple channels, including digital, social media, email, webinars, and more
- Measure and analyze marketing program performance, and adjust strategies to maximize ROI and achieve marketing goals. Report and present monthly and quarterly marketing results and highlights for internal audience
- Support creation and production of value-driven content for local thought leadership and Own the localisation of campaigns and content for India
- Develop targeted marketing strategies for different audience segments, including engineers, designers, IT and R&D and utilize data-driven insights to understand audience needs and preferences, and tailor marketing efforts accordingly.
- Drive execution of 1:Many programs and targeted campaigns to drive market penetration in Volume segment for Autodesk industries.
- Collaborate with internal teams and external agencies to ensure cohesive and effective campaign execution
What you bring
b2b
field marketing
digital marketing
8-10 yrs
results
collaboration
- We are looking for an innovative and growth-oriented Marketing Manager to drive revenue impact through strategic demand generation initiatives especially for 1:Many programs
- Atleast 8-10 years of experience in B2B tech marketing with experience in Volume segment. Experience creating and executing campaigns to drive growth for businesses. Has to have understanding and experience of both Field Marketing and Digital Marketing. Has a demonstrated ability to build collaborative, trustworthy relationships across functions and geographies to achieve shared business objectives Highly motivated, results-oriented, self-starter with strong blend of creativity and analytical skills
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Interview process
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People also searched
Company
Overview
Founded in 1982
Year of establishment
Marks the beginning of Autodesk's journey in pioneering design software solutions.
- Pioneered software for 2D and 3D design, revolutionizing industries.
- Known for products like AutoCAD, it reshaped architecture, engineering, and manufacturing workflows.
- Empowering creators in fields from construction to digital media, enabling more innovative designs.
- Develops tools used in iconic projects, from skyscrapers to blockbuster movies.
- Pushes the boundaries of design technology, leading the way in artificial intelligence and automation.
- Software is a cornerstone in diverse sectors, from industrial to infrastructure, energy, and entertainment.
- Cloud-based solutions streamline design processes and foster real-time collaboration across industries.
- A leader in 3D design software, with solutions powering projects in every corner of the globe.
- Committed to shaping the future of digital design, bringing complex visions to life.
- Innovation: We believe in the power of creativity to push boundaries and change the world.
- Collaboration: We work together to create solutions that make a difference.
- Customer Success: We are focused on delivering products and services that help our customers succeed.
- Sustainability: We are committed to making a positive impact on the planet and communities.
- Integrity: We act with honesty and uphold the highest ethical standards.
- Inclusion: We embrace diverse perspectives and strive for an environment where everyone belongs.
2023
Net-zero commitment
Aiming to achieve net-zero carbon status, a critical step in combating climate change.
35%
Carbon emissions reduction
Significant reduction in overall carbon footprint across all emission scopes since 2019.
- Designing products that help users make more sustainable decisions, including tools for low-carbon building design.
- Aims to advance climate resilience by providing tools to better predict and plan for climate risks.
- Promotes circular design principles and helps customers optimize material use and reduce waste.
30% Female Workforce
Gender Diversity
As of 2023, 30% of the global workforce identifies as female, highlighting progress in gender diversity across the organization.
25% Leadership Representation
Female Leadership
25% of leadership positions are held by women, indicating strides toward gender parity in executive roles.
2025 Diversity Goal
Leadership Commitment
A strategic initiative to boost representation of underrepresented groups in leadership positions by 2025.
12 Employee Groups
Employee Resource Networks
Twelve employee resource groups are supported, fostering inclusion and community for diverse populations including women, LGBTQ+, and veterans.
- Leadership Commitment: Has set a goal to increase representation of underrepresented groups in leadership by 2025.
- Inclusive Hiring: Implements inclusive recruitment practices and strives for diverse candidate slates for all roles.
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