Shopper Marketing Manager DEWALT at Stanley Black & Decker, Inc. in Maidenhead, England, United Kingdom | Kablio

Role

Description

pos merchandising

campaign delivery

performance reporting

data analysis

partner management

cross‑functional collaboration

Drive Engagement: Lead the creation and coordination of eye-catching POS merchandising and visual requests to captivate shoppers across the region.
Measure Success: Monitor and report on the impact of your shopper marketing activities.
Collaborate & Create: Work closely with cross-functional teams and top partner agencies to ensure every campaign hits the mark.
Lead the Charge: Own the development, delivery, and analysis of shopper-focused marketing campaigns across EMEA & ANZ.
Build Partnerships: Support and nurture relationships with key regional retail partners to drive impactful shopper marketing initiatives.
Unlock Insights: Dive into shopper data and trends to uncover motivations, barriers, and triggers.

Requirements

marketing degree

shopper marketing

stakeholder mgmt

communication

commercial acumen

english

Degree or professional marketing qualification, with proven shopper marketing experience from insights to campaign analysis.
Skilled in managing stakeholders, external agencies, and cross-functional teams; able to lead and take ownership of tasks.
Excellent communication and multi-tasking skills, with the ability to work flexibly both in and out of the office.
Strong commercial acumen, creative problem-solving, and a proactive, self-motivated approach.
Pan-European experience and additional European languages are advantageous; fluent English required.

Benefits

Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back and sustainable business practices.

Learn: Have access to a wealth of learning resources, including our Lean Academy, Coursera® and online university.

Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for diversity, equity and inclusion.

Discounts on Stanley Black & Decker tools and other partner programs
Excellent opportunities for continuous professional development
An attractive salary & benefits package

Training + Development

Information not given or found

Interview process

Information not given or found

Visa Sponsorship

Information not given or found

Security clearance

Information not given or found

Company

Overview

1843

Company origins

The company traces its history back to its founding year, establishing a legacy that spans generations.

2010 merger

Corporate expansion

Significant growth achieved through a major merger that expanded its global reach and product offerings.

15.8B revenue

Annual revenue

The company generates substantial annual revenue, reflecting its position as a leading global enterprise.

100+ facilities

Global footprint

Operates a widespread network of facilities across numerous countries, underscoring its international presence.

Operates across two main domains: tools & outdoor products (power tools, hand tools, lawn & garden) and industrial solutions (engineered fasteners, infrastructure attachments).
Its brands – including DEWALT®, CRAFTSMAN®, STANLEY®, BLACK+DECKER® and Cub Cadet® – are staples on construction sites, in workshops and homes worldwide.
Typical projects range from consumer DIY kits to supplying fastening systems for automotive assembly lines and supporting infrastructure work on bridges and roads.
The company stands out for its deep roots dating back to wartime production for WWII.
It continues to innovate, launching hundreds of new products annually and pushing digital jobsite tools and electrification in power tools.
An unusual fact: it claims leadership in both household hardware and advanced fastening technologies—covering everything from consumer gadgets to industrial-grade applications.

Culture + Values

Operate with high standards of ethics and integrity
Create outstanding products & solutions
Ensure excellence in product safety
Partner with suppliers to deliver differentiated value to stakeholders
Continually improve processes and quality management systems
End‑user obsession & innovation
Customer focus – delivering on commitments for service excellence on‑time and in‑full
Operational & functional excellence through simplification, optimization and reducing complexity
People & culture – fostering collaborative environments where employees can create, ideate, work and thrive
Safety first, safety second, safety always (through Safety Cardinal Rules)

Environment + Sustainability

42% Scope 1 & 2 Emissions

Net-Zero Target Reduction

Aim to reduce greenhouse gas emissions in Scope 1 and 2 by 42% by 2030, using a 2022 baseline.

100% Zero Waste Targets

Landfill Diversion Goal

Aiming for zero waste to landfill across all manufacturing and distribution sites by 2040, with significant progress already made.

20% Science-Based Targets

Supplier Emission Reduction

20% of suppliers by spend have established science-based Scope 1 and 2 emission reduction targets.

$16.9M Energy Efficiency

Investment Impact

Over $16.9 million invested in energy-efficiency projects since 2021, generating significant energy savings and reducing emissions.

Reduced Scope 3 emissions intensity ~11% in 2023
East Longmeadow solar PPA: $17.4M committed over 20 years from 2025, reducing 69,640 MT Scope 2 emissions annually
Removed >700,000 lbs of problematic plastics from packaging, targeting 2025 sustainable packaging goals
Lifecycle assessments to design for circularity and minimize environmental impact
Battery-powered product electrification (e.g., DEWALT POWERSHIFT) to reduce use-phase emissions and noise

Inclusion & Diversity

3% Trade Pros Women

Trade Industry Representation

Women represent ~3% of trade professionals, highlighting the need for targeted support programs.

>1,200 Suppliers Engaged

Supply Chain Sustainability

Over 1,200 suppliers engaged in 2023 via CDP supply-chain surveys to promote science-based targets.

#71 Corporate Citizens

DEI Culture Rank

Ranked #71 in the 100 Best Corporate Citizens 2022 for building a culture of inclusivity.

CDP Rating A

Supplier Engagement

Received an A rating in CDP Supplier Engagement in 2023, reflecting strong sustainability efforts.

Named one of the Best Companies for Women (Comparably 2021)
Awarded Comparably’s Best Company Culture & Best Company for Diversity (2021)

Articles

Careers at Stanley Black & Decker

Our Brands

Innovation

Sustainability

Role

Description

pos merchandising

campaign delivery

performance reporting

data analysis

partner management

cross‑functional collaboration

Drive Engagement: Lead the creation and coordination of eye-catching POS merchandising and visual requests to captivate shoppers across the region.
Measure Success: Monitor and report on the impact of your shopper marketing activities.
Collaborate & Create: Work closely with cross-functional teams and top partner agencies to ensure every campaign hits the mark.
Lead the Charge: Own the development, delivery, and analysis of shopper-focused marketing campaigns across EMEA & ANZ.
Build Partnerships: Support and nurture relationships with key regional retail partners to drive impactful shopper marketing initiatives.
Unlock Insights: Dive into shopper data and trends to uncover motivations, barriers, and triggers.

Requirements

marketing degree

shopper marketing

stakeholder mgmt

communication

commercial acumen

english

Degree or professional marketing qualification, with proven shopper marketing experience from insights to campaign analysis.
Skilled in managing stakeholders, external agencies, and cross-functional teams; able to lead and take ownership of tasks.
Excellent communication and multi-tasking skills, with the ability to work flexibly both in and out of the office.
Strong commercial acumen, creative problem-solving, and a proactive, self-motivated approach.
Pan-European experience and additional European languages are advantageous; fluent English required.

Benefits

Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back and sustainable business practices.

Learn: Have access to a wealth of learning resources, including our Lean Academy, Coursera® and online university.

Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for diversity, equity and inclusion.

Discounts on Stanley Black & Decker tools and other partner programs
Excellent opportunities for continuous professional development
An attractive salary & benefits package

Training + Development

Information not given or found

Interview process

Information not given or found

Visa Sponsorship

Information not given or found

Security clearance

Information not given or found

Company

Overview

1843

Company origins

The company traces its history back to its founding year, establishing a legacy that spans generations.

2010 merger

Corporate expansion

Significant growth achieved through a major merger that expanded its global reach and product offerings.

15.8B revenue

Annual revenue

The company generates substantial annual revenue, reflecting its position as a leading global enterprise.

100+ facilities

Global footprint

Operates a widespread network of facilities across numerous countries, underscoring its international presence.

Operates across two main domains: tools & outdoor products (power tools, hand tools, lawn & garden) and industrial solutions (engineered fasteners, infrastructure attachments).
Its brands – including DEWALT®, CRAFTSMAN®, STANLEY®, BLACK+DECKER® and Cub Cadet® – are staples on construction sites, in workshops and homes worldwide.
Typical projects range from consumer DIY kits to supplying fastening systems for automotive assembly lines and supporting infrastructure work on bridges and roads.
The company stands out for its deep roots dating back to wartime production for WWII.
It continues to innovate, launching hundreds of new products annually and pushing digital jobsite tools and electrification in power tools.
An unusual fact: it claims leadership in both household hardware and advanced fastening technologies—covering everything from consumer gadgets to industrial-grade applications.

Culture + Values

Operate with high standards of ethics and integrity
Create outstanding products & solutions
Ensure excellence in product safety
Partner with suppliers to deliver differentiated value to stakeholders
Continually improve processes and quality management systems
End‑user obsession & innovation
Customer focus – delivering on commitments for service excellence on‑time and in‑full
Operational & functional excellence through simplification, optimization and reducing complexity
People & culture – fostering collaborative environments where employees can create, ideate, work and thrive
Safety first, safety second, safety always (through Safety Cardinal Rules)

Environment + Sustainability

42% Scope 1 & 2 Emissions

Net-Zero Target Reduction

Aim to reduce greenhouse gas emissions in Scope 1 and 2 by 42% by 2030, using a 2022 baseline.

100% Zero Waste Targets

Landfill Diversion Goal

Aiming for zero waste to landfill across all manufacturing and distribution sites by 2040, with significant progress already made.

20% Science-Based Targets

Supplier Emission Reduction

20% of suppliers by spend have established science-based Scope 1 and 2 emission reduction targets.

$16.9M Energy Efficiency

Investment Impact

Over $16.9 million invested in energy-efficiency projects since 2021, generating significant energy savings and reducing emissions.

Reduced Scope 3 emissions intensity ~11% in 2023
East Longmeadow solar PPA: $17.4M committed over 20 years from 2025, reducing 69,640 MT Scope 2 emissions annually
Removed >700,000 lbs of problematic plastics from packaging, targeting 2025 sustainable packaging goals
Lifecycle assessments to design for circularity and minimize environmental impact
Battery-powered product electrification (e.g., DEWALT POWERSHIFT) to reduce use-phase emissions and noise

Inclusion & Diversity

3% Trade Pros Women

Trade Industry Representation

Women represent ~3% of trade professionals, highlighting the need for targeted support programs.

>1,200 Suppliers Engaged

Supply Chain Sustainability

Over 1,200 suppliers engaged in 2023 via CDP supply-chain surveys to promote science-based targets.

#71 Corporate Citizens

DEI Culture Rank

Ranked #71 in the 100 Best Corporate Citizens 2022 for building a culture of inclusivity.

CDP Rating A

Supplier Engagement

Received an A rating in CDP Supplier Engagement in 2023, reflecting strong sustainability efforts.

Named one of the Best Companies for Women (Comparably 2021)
Awarded Comparably’s Best Company Culture & Best Company for Diversity (2021)

Articles

Careers at Stanley Black & Decker

Our Brands

Innovation

Sustainability