Marketing Program Manager - REQ # 1363

Description

• Manage trade partner contractor materials and advertising efforts for increased brand visibility.
• Assist with managing the development of templated materials for the HEAR campaigns.
• Collaborate with Trane & Ferguson national support representatives on contractor programs and marketing support, including potential COOP support.
• Assist with campaign development for the HEAR campaigns.
• Maintain and update the Marketing Teams Channel and Marketing SharePoint page with relevant and current content.
• Administer national promotions, including spiffs and other marketing efforts.
• Serve as the primary point of contact for trade partners' marketing teams.
• Work with event planner and contractor program manager to plan, execute, and communicate for Contractor Community Summit, Contractor Roundtables, and Regional Marketing Manager (RMM) Meetings, including registration, material preparation, and strategic execution.
• Work with Contractor Program Manager to develop and manage all collateral necessary to promote the contractor program, including benefit forms, FAQs, handbooks, and certificates.
• Assist with monthly contractor webinars, providing valuable insights and updates.
• Work with lead coordinators and the digital team to manage and improve lead processes.
• Develop and implement trade partner advertising strategy, leveraging industry relationships through ACCA, HARDI, and exploring other avenues for contractor outreach.
• Drive the strategic utilization of partner benefits to enhance contractor success.
• Coordinate scheduled marketing sends and manage the regular Contractor Program Newsletter, issued quarterly.
• Assist with developing copy for bulletins and the bulletin review process.
• Collaborate with trade partners to develop plans that optimize resources, helping contractors to achieve sales targets and business goals.
• Act as a liaison between national marketing, contractor program teams, and RMMs.
• Collaborate with the Creative team to refresh and revitalize program branding.
• Support the Director of Field Marketing to address field needs with targeted resources and materials.
• Document and optimize the processes between marketing and field operations to ensure effective workflow.

Requirements

• Bachelor’s degree in Business Management, Marketing or relevant field.
• Proficient in managing multi-channel communications and strategic event planning.
• Ideal candidate will be proficient in using SalesForce, SalesForce Marketing Cloud, Jira and Microsoft Office (Teams, Excel, Word, Power Point).
• Strong organizational and project management skills, with a keen eye for detail.
• Demonstrated ability to lead marketing programs and support field marketing initiatives.
• Strong communication skills and the ability to manage complex partnerships.
• Willing to travel up to 25% to for various Company meetings and training.
• 4 years’ proven experience in marketing project management and marketing communication.

Benefits

• Remote position, or out of Suwanee office.

Training + Development

Interview process

Visa Sponsorship

Security clearance