Terracon provides geotechnical, environmental, construction, and materials testing services.
Leads strategy, implementation & adoption of Terracon's marketing tech stack.
9 days ago ago
Expert & Leadership (13+ years)
Full Time
Olathe, KS
Office Full-Time
Company Size
5,000 Employees
Service Specialisms
Environmental Services
Geotechnical Engineering
Construction Materials Testing
Industrial Hygiene
Building Science
Environmental Consulting
Site Remediation
Land Development
Sector Specialisms
Environmental
Facilities
Geotechnical
Materials
Industrial
Federal
Technology
Building Enclosure Consulting
Role
Description
martech strategy
crm integration
marketing automation
kpi measurement
risk management
vendor management
Provide systems strategy for e-commerce, online lead generation, and other opportunities to sell services and products online.
Determine and measure metrics/KPIs to drive business within the company. Validate KPIs with our operations, service lines, business sectors, and national account program.
Lead the development, implementation, and adoption of the overall MarTech strategy, create roadmaps, and ensure alignment with business, marketing, and sales goals. Ability to translate MarTech requirements into scalable, integrated solutions that align with business goals. Martech systems include everything from CRM to marketing automation, analytics, the company website, internal platforms connected to CRM, and project management software, etc.
Promote continuous quality monitoring and improvement on projects. Ensure best practices are being followed and hold Managers accountable for quality control standards.
Create capabilities and integrate into business processes that increase the success for change and adoption. Create feedback loops that helps us implement requests that make sense for the organization to better embrace, adopt and utilize the marketing platforms. Enable employees to use systems through the building of frameworks, templates, and playbooks to create standardized delivery that is scalable throughout the organization (ability to lead workshops and trainings as needed).
Stay current with emerging trends in marketing technology, including AI (GenAI and agentic) to drive marketing journeys, personalization, and campaign optimization, and introduce new technologies to enhance marketing and sales capabilities. Foster a Culture of Innovation and Agility: Promote a team environment that values adaptability, experimentation, and proactive problem-solving, thus enabling teams to respond to evolving tech and business needs.
Manage risk related to projects. Ensure contracts are signed and fully executed prior to commencing work. Monitor adherence to corporate risk policies and practices. Hold Managers accountable for mitigating or eliminating risk.
Communicates safety initiatives, rules, and guidelines for Office. Holds Managers and Employees accountable for following safety rules and guidelines.
Oversee, organize, and present the various decisions, tasks, and accomplishments to executives, operations, operations, operations, operations development, marketing, and client development organization.
Build relationships with our vendors and consultants. Oversee the selection (demos), integration, and optimization of MarTech tools such as CRM, marketing automation, customer data platforms, content management systems, and analytics platforms. Communicate successes, challenges, and needs for the future.
Work closely with teams across the business to ensure technology supports and aligns with their efforts. Must be able to work as a collaborator and consultant for operations marketing, client development, business sectors, service lines, and national accounts to build functionality that connects and serves in ways that are consistent and flexible to meet the needs of the various parts of the organization.
Proficiency with MarTech tools like CRMs and marketing automation and sales tracking platforms, as well as a strong understanding of data flows and integrations.
Ability to work across teams as well as overtime build, mentor, and manage a team of MarTech professionals.
Bachelor's degree in marketing, computer science, or a related field and a minimum of 10 years’ experience in MarTech, digital marketing, sales management, or related experience. Or in lieu of a degree, a minimum of 14 years’ related experience.
Valid driver’s license with acceptable violation history may be required.
Benefits
Information not given or found
Training + Development
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Interview process
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Visa Sponsorship
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Security clearance
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Company
Overview
The company’s expertise spans a wide range of sectors, including industrial, infrastructure, energy, and residential, to name a few.
Engineers and scientists work on diverse projects from designing foundations for skyscrapers to providing environmental assessments for infrastructure developments.
They are involved in large-scale projects across the United States, helping to shape cities, improve infrastructure, and protect the environment.
Known for their innovation and commitment, leveraging cutting-edge technologies and deep technical expertise to solve complex challenges in construction and environmental sectors.
The firm’s multidisciplinary approach allows them to offer solutions that integrate geotechnical, environmental, and construction disciplines in a seamless manner.
Culture + Values
Prosperity
Caring
Courage
Curiosity
Excellence
Integrity
SAFETY – We Do Everything Safely
INTEGRITY – We Do the Right Thing
TEAMWORK – We Work Together
ENTREPRENEURISM – We Build Solutions
Client Service
Employee Well‑Being and Development
Employee Ownership
Ethics and Integrity
Quality
Safety
Financial Performance
Growth
Environment + Sustainability
Expanded recycling for laboratory concrete testing materials and office recyclables
Formally aligned sustainability to United Nations Sustainable Development Goals (SDGs) in 2022, prioritizing SDG-4, 9, 12, and 13
Completed an Emissions Target Plan in 2023 with a 15% revenue-based GHG emissions intensity reduction goal over five years, following EPA GHG protocols
Set net-zero aligned targets via Emissions Target Plan aimed at 2028 (five years from 2023)
Achieved a 4% year-over-year emissions intensity reduction in 2023
Employs Sustainable and diverse supplier procurement practices
Inclusion & Diversity
Annual listening sessions and engagement surveys assess inclusion culture.
Observed industry inclusion events: Women in Construction Week, Construction Inclusion Week, Black History Month, Women’s History Month, International Day of Women and Girls in Science, International Women’s Day.
Terracon Foundation provides grants to organizations promoting inclusion among underrepresented groups.
Women’s representation metrics: (if available) [Note: no gender percentages publicly available on provided sources].
The company was established in 1965 and has since grown significantly.
4,800 metric tons
Concrete Diversion from Landfills
The company successfully diverted a significant volume of concrete cylinders from landfills in 2023, reducing material waste and environmental impact.
64 million tons CO₂
CO₂ Emissions Avoided with GripTerra
Using GripTerra wind foundation designs, the company avoided a substantial amount of CO₂ emissions for a 100-turbine project, showcasing innovative reductions in carbon footprint.
3 million tons CO₂
CO₂ Savings from Solar Projects
By reducing embedment depth by 1 ft on 250 MW solar projects, the company achieved substantial CO₂ savings, highlighting its commitment to sustainable energy solutions.
ERGs Increased 3x
Employee Resource Groups Expansion
Employee Resource Groups expanded from 3 to 6, representing grassroots, employee-organized initiatives open to all.
20+ Members
Inclusive Culture Team
An Inclusive Culture Leadership Team of ~20 employee-owners guides the company's strategic inclusion efforts.
60% concrete reduction
GripTerra Material Efficiency
GripTerra designs reduced concrete usage by 60% per foundation, significantly lowering material requirements and environmental impact compared to traditional methods.