Field Marketing Manager at Pidilite Industries Limited in Chennai, Tamil Nadu, India | Kablio

Role

Description

business review

demand generation

market insights

product feedback

team enablement

contractor engagement

The role involves managing a business development team focused on sealants, ensuring effective training, performance tracking, and market insights to drive sales and demand generation.

Business Review - Ensure business reviews are conducted through OAAP tool as per index.
Contact, Connect, Convert: Track town wise user sufficiency gaps and drive the team of BDE-sealants to map users as per norms.
Trial Feedback: Conduct trials of new products with users as per category plan.
Execute demand generation activities for exception territories and products.
Ensure "Paathsaala" meets are conducted as per planned module in collaboration with FMM/agency.
Drive implementation of segment-wise market development modules in 1-1 visits and 1-many meets with BDE adopted users across ACP/facade, glass, Aluminium and uPVC contractors.
Identify key user needs, product feedback. Gather actionable and well-articulated insights.
Ensure induction for new joiners in BDE-Sealants roles as per the Induction Module.
Adopted contractor Performance: Engage with adopted contractors twice a quarter. Educate the contractors about our range of products.
Recruit best suitable talent for vacant positions.
Enable other executives TSI/TSRs/BDE-Adhesives responsible for sales and demand generation of sealants.
Product Feedback: Provide timely & meaningful feedback through adopted contractor visits, competition dealer/distributor, competition user/dealer visits, BTL meets (including Xpert Panel Meets) etc.
Conduct reviews of BDE-Sealants, track performances against identified key indicators for the month through periodic reviews.
Market Insights - Identify insights with respect to dealers, users and competition by maintaining closely connect.
Module Feedback: Provide insights and feedback on the effectiveness of field marketing modules.
Feedback on BDE-Sealants scorecard.
Make ‘influencers’ out of high potential users.
Ensure relation building activities are carried out with full rigour for the users to feel connected to the brand.
Adopted dealer performance - Identify, adopt and track the performance of SA class dealers in sealants business (Can include direct dealers/NCDs/ECDs).

Requirements

graduate

mba

bde-sealants

tsis

tsrs

bde-adhesives

Graduate + MBA preferred but not compulsory.
Training of BDE-Sealants/TSIs/TSRs/BDE-Adhesives on new modules and refresher sessions on existing modules.

Benefits

Information not given or found

Training + Development

Information not given or found

Interview process

Information not given or found

Visa Sponsorship

Information not given or found

Security clearance

Information not given or found

Company

Overview

₹12,337 Cr

FY24 Net Sales

The company reported significant revenue in its most recent fiscal year.

90% Market Share

Fevicol's Dominance

The iconic Fevicol brand leads the country's adhesive market.

Double‑Digit EBITDA Growth

Consistent Profits

The company has maintained strong earnings before interest, taxes, depreciation, and amortization growth.

80+ Countries

Global Presence

The company's products are exported worldwide, reflecting its international reach.

The company began as a bold venture in adhesives and grew into a chemical innovator.
Its iconic Fevicol brand became synonymous with bonding, symbolizing strength through its logo of two elephants.
The company operates through two main business arms—Branded Consumer & Bazaar, and Business‑to‑Business—serving carpenters, painters, industries, and large projects.
Its industrial arm powers sectors like construction chemicals, leather, textiles, pigments, and industrial bonding solutions.
Global expansion includes joint ventures with Italian firms like ICA and Litokol, and acquisitions such as Huntsman India.
With 68 manufacturing units in India and others abroad, the company's portfolio spans adhesives, sealants, waterproofing, pigments, and resins.
Fevicol's legacy extends into popular culture, appearing in Bollywood dialogues and becoming a cultural icon.

Culture + Values

Adherence to high ethical standards with a zero-tolerance policy for unethical behavior.
Open communication and clear expectations foster mutual trust and respect.
Act with empathy and respect by listening, learning, and maintaining sensitivity across all levels.
Prioritize the company's long-term interests and use resources responsibly.

Environment + Sustainability

47% Decrease

Energy Efficiency

Significant reduction in energy consumption intensity from FY 2018-19 to FY 2022-23.

49% Renewable

Energy Sources

Proportion of energy consumption derived from renewable sources in FY 2022-23.

1.33 KL/MT Water

Water Usage

Water withdrawal intensity measured in kiloliters per metric ton of product.

Sustainable-innovation focus: reduce plastic usage, increase recycled packaging, minimise raw-material footprint.
Operational eco-efficiency: minimise energy, water and waste intensity; maximise renewables.
Water-reuse projects: e.g. recycled 85,000 KL freshwater annually at Mahad; Vapi site cut freshwater use by 85,000 KL.

Inclusion & Diversity

2 Women

Board Diversity FY2022-23

The board of directors included two women out of 16 directors, reflecting progress toward diversity goals.

DE&I vision: build an inclusive workforce reflective of customers; respect differences in age, gender, ethnicity, ability, sexual orientation, etc.
Commitments: return‑to‑work for career‑break women; enhanced maternity/post‑maternity support; flexible timings and travel policy.
Infrastructure: inclusive amenities across offices, factories and warehouses.
Mentorship and leadership training to promote equality.
Women in manufacturing focus: active efforts (flexible work, mentorship, leadership training) to increase representation; recruitment bias mitigation.

Articles

Current Openings

Graduate Engineer & Management Trainee Program

Culture & Careers Overview

Role

Description

business review

demand generation

market insights

product feedback

team enablement

contractor engagement

The role involves managing a business development team focused on sealants, ensuring effective training, performance tracking, and market insights to drive sales and demand generation.

Business Review - Ensure business reviews are conducted through OAAP tool as per index.
Contact, Connect, Convert: Track town wise user sufficiency gaps and drive the team of BDE-sealants to map users as per norms.
Trial Feedback: Conduct trials of new products with users as per category plan.
Execute demand generation activities for exception territories and products.
Ensure "Paathsaala" meets are conducted as per planned module in collaboration with FMM/agency.
Drive implementation of segment-wise market development modules in 1-1 visits and 1-many meets with BDE adopted users across ACP/facade, glass, Aluminium and uPVC contractors.
Identify key user needs, product feedback. Gather actionable and well-articulated insights.
Ensure induction for new joiners in BDE-Sealants roles as per the Induction Module.
Adopted contractor Performance: Engage with adopted contractors twice a quarter. Educate the contractors about our range of products.
Recruit best suitable talent for vacant positions.
Enable other executives TSI/TSRs/BDE-Adhesives responsible for sales and demand generation of sealants.
Product Feedback: Provide timely & meaningful feedback through adopted contractor visits, competition dealer/distributor, competition user/dealer visits, BTL meets (including Xpert Panel Meets) etc.
Conduct reviews of BDE-Sealants, track performances against identified key indicators for the month through periodic reviews.
Market Insights - Identify insights with respect to dealers, users and competition by maintaining closely connect.
Module Feedback: Provide insights and feedback on the effectiveness of field marketing modules.
Feedback on BDE-Sealants scorecard.
Make ‘influencers’ out of high potential users.
Ensure relation building activities are carried out with full rigour for the users to feel connected to the brand.
Adopted dealer performance - Identify, adopt and track the performance of SA class dealers in sealants business (Can include direct dealers/NCDs/ECDs).

Requirements

graduate

mba

bde-sealants

tsis

tsrs

bde-adhesives

Graduate + MBA preferred but not compulsory.
Training of BDE-Sealants/TSIs/TSRs/BDE-Adhesives on new modules and refresher sessions on existing modules.

Benefits

Information not given or found

Training + Development

Information not given or found

Interview process

Information not given or found

Visa Sponsorship

Information not given or found

Security clearance

Information not given or found

Company

Overview

₹12,337 Cr

FY24 Net Sales

The company reported significant revenue in its most recent fiscal year.

90% Market Share

Fevicol's Dominance

The iconic Fevicol brand leads the country's adhesive market.

Double‑Digit EBITDA Growth

Consistent Profits

The company has maintained strong earnings before interest, taxes, depreciation, and amortization growth.

80+ Countries

Global Presence

The company's products are exported worldwide, reflecting its international reach.

The company began as a bold venture in adhesives and grew into a chemical innovator.
Its iconic Fevicol brand became synonymous with bonding, symbolizing strength through its logo of two elephants.
The company operates through two main business arms—Branded Consumer & Bazaar, and Business‑to‑Business—serving carpenters, painters, industries, and large projects.
Its industrial arm powers sectors like construction chemicals, leather, textiles, pigments, and industrial bonding solutions.
Global expansion includes joint ventures with Italian firms like ICA and Litokol, and acquisitions such as Huntsman India.
With 68 manufacturing units in India and others abroad, the company's portfolio spans adhesives, sealants, waterproofing, pigments, and resins.
Fevicol's legacy extends into popular culture, appearing in Bollywood dialogues and becoming a cultural icon.

Culture + Values

Adherence to high ethical standards with a zero-tolerance policy for unethical behavior.
Open communication and clear expectations foster mutual trust and respect.
Act with empathy and respect by listening, learning, and maintaining sensitivity across all levels.
Prioritize the company's long-term interests and use resources responsibly.

Environment + Sustainability

47% Decrease

Energy Efficiency

Significant reduction in energy consumption intensity from FY 2018-19 to FY 2022-23.

49% Renewable

Energy Sources

Proportion of energy consumption derived from renewable sources in FY 2022-23.

1.33 KL/MT Water

Water Usage

Water withdrawal intensity measured in kiloliters per metric ton of product.

Sustainable-innovation focus: reduce plastic usage, increase recycled packaging, minimise raw-material footprint.
Operational eco-efficiency: minimise energy, water and waste intensity; maximise renewables.
Water-reuse projects: e.g. recycled 85,000 KL freshwater annually at Mahad; Vapi site cut freshwater use by 85,000 KL.

Inclusion & Diversity

2 Women

Board Diversity FY2022-23

The board of directors included two women out of 16 directors, reflecting progress toward diversity goals.

DE&I vision: build an inclusive workforce reflective of customers; respect differences in age, gender, ethnicity, ability, sexual orientation, etc.
Commitments: return‑to‑work for career‑break women; enhanced maternity/post‑maternity support; flexible timings and travel policy.
Infrastructure: inclusive amenities across offices, factories and warehouses.
Mentorship and leadership training to promote equality.
Women in manufacturing focus: active efforts (flexible work, mentorship, leadership training) to increase representation; recruitment bias mitigation.

Articles

Current Openings

Graduate Engineer & Management Trainee Program

Culture & Careers Overview