Marketing Manager

Description

• Conduct market analysis and monitor competitive activity for new and existing communities.
• Support the planning and executing of special events including new community grand openings, re-launch events, and Realtor events.
• Work closely with the Corporate Marketing team to develop and launch community specific marketing plans, as well as creating actionable and effective product positioning. Collaborate with your Corporate Marketing Account Managers to request and review all marketing ensure deliverables and scheduling objectives are met.
• Review data analysis and metrics to ensure media campaigns meet predetermined objectives.
• Enhance the Division’s footprint on Google in partnership with Corporate Marketing’s inhouse digital marketing team.
• Assist with managing permanent and temporary signage requests and coordinate with vendors for on-site community signage and off-site directionals.
• Create promotional landing pages and maintain the Division’s presence on CenturyCommunities.com, including inventory home management, adding new communities, drafting copy for plan and community descriptions and promotional messaging.
• Partner with the stakeholders on strategy for division-specific social media account posts and manage public responses.
• Manage marketing collateral requests from on-site sales team.
• Generate ideas to engage with Realtor contacts and establish relationships with new broker offices.
• Draft creative briefs for the corporate marketing team to create deliverables supporting marketing plans and community sales needs.
• Coordinate interior and exterior photography of new communities, new product lines, etc., for use in company marketing material.
• Implement the annual multi-channel marketing plan, budget, and the execution schedule for the plan.
• Attend industry specific events, expos, etc. Attend new community grand openings and events.
• Initiate site visits weekly to review existing campaigns and generate new ideas and messaging for every marketing window. Evaluate signage, flag, and sales office condition.
• Send targeted eblasts through LassoCRM and MailChimp and oversee list management.

Requirements

• Strong verbal and written communication skills.
• Up to date with the latest trends and best practices in on-line marketing and measurement
• Ability to maintain effective working relationships with customers, contracted agencies and workers, other employees, supervisory personnel.
• Knowledge of sales and marketing concepts.
• Ability to operate in a high-energy, high intensity and rapidly evolving environment.
• Previous residential homebuilding Marketing experience strongly preferred.
• Has prior experience working with a corporate marketing team is a plus.
• Data driven with strong analytical skills.
• Bachelor’s degree Preferred or equivalent work experience, preferably in Marketing, Communications, or a related field.
• Excellent organizational skills and detail oriented.
• 5+ years of marketing experience.

Benefits

Training + Development

Interview process

Visa Sponsorship

Security clearance