Sr. Manager, Marketing

Description

• Report on the performance of national and local marketing efforts, assessing ROI/ROAS and KPIs. Coordinate any subject matter expert support and alignment for presentations and communication.
• Lead individual local performance marketing efforts, with effective group and 1:1 coaching, to optimize local marketing programs and support franchise owners in growing their businesses.
• Building, optimizing and managing budgets
• Develop and implement comprehensive marketing programs, seasonal campaigns and tactics that align with brand strategy and industry trends, while activating marketing experiences along the consumer journey.
• Manage the National Ad Fund and evaluate marketing investments and programs based on business objectives and target consumer segments to optimize resource allocation and ROI for assigned brands.
• Work with our agency of record to drive breakthrough creative initiatives to enhance brand identity, consumer experiences, and brand innovation.
• Oversee new and ongoing marketing and advertising activities, aligning key stakeholders around brand direction and decisions.
• Oversee development of marketing content for brand conferences, meetings, and other key events, including monthly e-newsletter and the training and communication platforms.
• Lead the marketing presentation for franchise advisory council meetings, town halls and other key franchise facing events.
• Recommend and initiate brand research projects to ground key insights and drive continuous improvement.
• Manage and mentor dedicated local performance marketing team member(s), guiding them to deliver on our marketing mission and NEI vision.
• Leverage resources across the Marketing Center of Excellence teams (i.e., Digital, PR, CRM, Creative, Analytics), cross-functional partners (Franchise Development, IT, Legal, Accounting), and external resources (agencies, vendors) to execute the marketing strategy.
• Develop and oversee execution of integrated annual marketing plans, customized for each franchise owner, with channel/tactic mix, and preferred programs/vendors that align with customer journey and marketing funnel stages.
• Oversee the onboarding and successful ramp of new franchise owners to break-even, with recurring local performance marketing coaching.

Requirements

• Ability to travel up to 25%.
• Experience building annual, strategic marketing plans grounded in consumer insights.
• Ability to translate large amounts of raw data into actional insights
• Ability to work Monday-We
• Deep knowledge of Google Ads, specifically PPC/paid search
• Proven experience in developing high-performing teams and executing marketing programs to drive results.
• Bachelor’s degree in Marketing or related field
• Experience leading marketing for a Brand delivering greater than $1 million
• Exceptional Excel skills and comfortable working with large amounts of data
• Experience managing the development of brand creative assets with agency partners or inhouse creative team.
• Strong track record delivering results in a high-growth environment, with the ability to interpret, analyze, and present metrics and trends.
• Experience managing a marketing budget, both National Ad Fund and Local Marketing Investment of $2 million; or overall top-line Revenue of greater than $25 million

Benefits

Welcome to Neighborly—the hub of service brands that connects customers to top-notch local experts who repair, maintain, and enhance homes and businesses. Our long-standing business, with over 40 years of experience, is focused on strategic innovation as we build the future of home and business services. Bring your ambition to the table as we unlock new doors together, taking your career to the next level.

• Financial Benefits: Equity and bonus opportunities
• Competitive Pay: Commensurate with experience
• Neighborly Benefits (flimp.live)

Training + Development

Interview process

Visa Sponsorship

Security clearance