Sr. Product Marketing Manager

Description

As a Product Marketing Manager, you will be a leader on the team responsible for telling the world (and company) the story of our solutions. You will be our chief advocate for MRI's data strategy and solutions globally and create compelling stories that bring our vision to life for market intelligence, benchmarking and partner related integrations. You will also be charged with crafting the strategy around the messaging and marketing for new launches. In your role as a Product Marketing Manager, you will be the expert in our buyers, how they buy and their buying criteria, as well as how our data solutions support MRI's platform, MRI Agora, and related products, including MRI Agora Insights.

• Support thought leadership: leverage your research and knowledge to create compelling assets that support our vision in the market. Position MRI as a thought leader in data-driven real estate strategy, contributing content on benchmarking, analytics maturity, and AI-powered decision support.
• Lead internal and external enablement: create content for and lead internal training on new products and features, client-facing webinars and meetings, breakout sessions at our annual user conference, Ascend, and run point on cross-functional meetings and collaboration to support all efforts.
• Market intelligence: develop and maintain a detailed understanding of industry trends, competitor capabilities and customer needs in your market segment. Be the expert on your buyers, how they buy and their buying criteria; be the expert on your competition and how to crush them! Share relevant information with Product Management, Sales and other Marketing team members.
• Sales Enablement: communicate the value proposition of the products in your segment to GTM teams and develop sales tools that support the selling process of your products. This includes externally facing content such as PowerPoint presentations, brochures and data sheets, as well as internally facing content such as competitor cheat sheets and other training materials.
• Demand generation & content creation: provide input into demand generation and campaign planning for your segment. Help shape campaigns and initiatives that showcase MRI as the leader in connected real estate data, highlighting use cases such as market benchmarking, financial risk analysis, and portfolio optimization. Advise on thought leadership content to support campaigns, including market insights, white papers, eBooks, blogs, webinars and more.
• Champion product adoption: work cross-functionally with Product teams and Solution Leaders, Sales, Sales Enablement, and Marketing to ensure we're effectively positioning, pitching, and closing deals that include your solutions.
• Digital Content: develop and maintain data content and strategy for global websites, working with data team and other Marketing team members to optimize for search and advocacy.
• Product positioning and messaging: develop and maintain differentiated positioning and messaging for your solutions. Understand and document key business and technical benefits for buyers.
• Product launches: serve as the Marketing lead for all new product launches, upgrades and releases in your segment. Working closely with the data team for go-to-market planning for new data-driven offerings and partnerships, ensuring alignment with platform-wide launches.

Requirements

Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

You need to understand the technical but make it human: take complex ideas and turn them into tangible, impactful stories that resonate with our market, clients, and go-to-market teams. You’re a gifted storyteller who constantly strives to refine and strengthen our messaging, positioning, and GTM tools.

• 5 years’ minimum experience in a Product Marketing role
• Experience working closely with product management teams throughout the product development process
• Strong written and verbal communications skills strongly preferred
• Experience marketing software platforms strongly preferred
• Experience delivering sales training and webinars
• Experience in PropTech or real estate is a plus
• Ability to translate complex data/analytics concepts into client value stories.
• Experience with data products, analytics platforms, or benchmarking solutions.
• Marketing or Product experience in a B2B SaaS environment required
• Strong technical acumen with a knack for storytelling
• Experience leading go-to-market initiatives and informing demand strategies
• Experience in Salesforce, Pardot, Seismic, Klue, and PowerBI preferred

Benefits

We understand the need to provide a flexible working environment partnered with team collaboration and socialization. Therefore, we operate a hybrid working model with 3 days in-office and 2 days remotely. This role is based at our HQ in Solon, Ohio.

• Big on family? So are we! We understand family is important and being able to spend quality time with your family is a wonderful experience. Our Parental Leave Program is designed to give you the opportunity to spend even more time with your new arrival(s)
• Enjoy the flexibility of working from anywhere in the world for two weeks out of the year
• Invest in our competitive 401k plan and help set you up for your future
• Enjoy peace of mind over yours and your family’s health with our medical coverage options and HSA benefit
• Further your professional development and growth with our generous Tuition Reimbursement offerings
• Enjoy a fantastic work-life balance with 20 days PTO plus observed Holidays, plus 16 hours of ‘Flexi’ time a year

Training + Development

Interview process

Visa Sponsorship

Security clearance