Senior Marketing Analytics Engineer - Paid Media at Generac in Pewaukee, WI | USD95,000-120,000 | Kablio

Role

Description

dashboard development

data integration

predictive modeling

reporting automation

performance metrics

media attribution

Implement dashboards and reports to support strategic decision-making.
Create and maintain dashboards to monitor strategic KPIs.
Partner with data engineering teams to design and build marketing infrastructure that addresses both business and analytical needs.
Identify and implement workflow improvements to deliver actionable insights.
Develop and present benchmark reports using advanced analytics techniques.
Work cross-functionally to analyze the impact of experimentation on marketing metrics.
Manage analytics workstreams focused on media performance measurement and marketing attribution.
Lead initiatives to enhance reporting processes and automation.
Support integration of sales, operations, and consumer data to enable comprehensive analysis.
Design and optimize reporting frameworks, ensuring timely and accurate delivery across the organization.
Collaborate with various teams to consolidate data from multiple sources into unified repositories.
Create and deploy predictive models
Develop and refine performance metrics to measure and enhance business outcomes.
Conduct ad hoc and deep-dive analyses aligned with team priorities.

Requirements

power bi

excel

sql

python

7 years

bachelor's

Advanced proficiency in Power BI and Excel for dashboard creation and data visualization.
Proven ability to collaborate effectively within a team and with cross-functional stakeholders.
Ability to analyze large, complex datasets to identify trends and deliver actionable insights.
Strong expertise in SQL and familiarity with R or Python.
Minimum 7 years of experience in data analytics or marketing analytics, with a proven track record in business intelligence and performance reporting.
Exceptional attention to detail with a commitment to accuracy and timeliness.
Hands-on experience with marketing measurement tools such as multi-touch attribution, media mix modeling, incrementality testing, matched market testing, and A/B testing.
Strong understanding of business metrics and forecasting techniques.
Bachelor’s degree in data science, Computer Science, Statistics, or a related field is required
Solid knowledge of data modeling and integration techniques.

Benefits

Information not given or found

Training + Development

Information not given or found

Interview process

Information not given or found

Visa Sponsorship

Information not given or found

Security clearance

Information not given or found

Company

Overview

$4.3B Revenue

Annual Income

The company generates over $4.3 billion in revenue annually.

80% US Share

Backup Power Dominance

The company dominates the backup power market, holding about 80% of the US share.

It began by engineering affordable home standby generators and built its first engine tailored for generator use.
Its portfolio spans portable units, residential standby systems, large commercial/industrial generators, light towers, power washers, battery storage, and smart-home energy devices.
Typical projects include outfitting homes for outage resilience, powering construction sites with mobile generators, and deploying microgrid and natural gas generator solutions for commercial clients.
Innovations include the PWRcell home energy storage line, integration of EV charging and remote monitoring via Mobile Link and Concerto software platforms.

Culture + Values

Generac Gives: a commitment to being a good neighbor and corporate citizen where employees live and work.
Focus areas include education (especially STEM for underserved youth), first responders, disaster preparedness, veterans & military families, community volunteerism, energy conservation, and clean-energy education & innovation.
Employee-enabled giving: all full-time employees receive volunteer time off and access to small grants for charities they're involved with.
Hyper-local impact: philanthropic focus centered on locations where facilities and employees are based.
Powering Up Education: employees engage in STEM outreach through classrooms, learning events, and facility tours.
Generac Volunteers: organized teams participate in activities such as food sorting, shelter refurbishment, and STEM mentoring.
Generac Community Spirit Awards: recognizing the most active volunteers during National Volunteer Appreciation Week.

Environment + Sustainability

$440 M investment

Solar + Battery Initiative

The company is investing up to $440 million in a Puerto Rico solar and battery initiative to power 40,000 homes.

$50 M awarded

Clean-Energy Microgrids

Received a $50 million award from the DOE's GRIP program to implement clean-energy microgrids at approximately 100 California water-utility sites, with at least 55% located in disadvantaged communities.

55% in disadvantaged communities

Clean-Energy Microgrids

Implementing clean-energy microgrids at 100 California water-utility sites, with a focus on serving at least 55% in disadvantaged communities.

409 kW solar

Net-Zero Microgrid

Supported a net-zero microgrid at Hotel Marcel, featuring a 409 kW solar installation and 1,012 kWh storage capacity.

Partnership with DOE on Puerto Rico solar + battery initiative (up to $440 M investment for 40,000 homes)
Awarded $50 M (via DOE GRIP) for clean-energy microgrids at ~100 California water-utility sites, at least 55% in disadvantaged communities
Supported microgrid at Hotel Marcel (net-zero, 409 kW solar, 1,012 kWh storage)
Distributing zero-emissions hydrogen fuel-cell generators in North America via partnership with EODev
Generac Mobile® lighting towers reduce fuel consumption by up to 75% vs. traditional models via hybrid/battery and LED innovation
Net-zero target not explicitly stated in publicly available sources

Inclusion & Diversity

The 2023 ESG report notes ESG integration but includes no specific DEI goals or gender breakdown.
Public materials provide no data on female/male workforce percentages, leadership gender representation, diversity recruitment, or retention metrics.
Neither generac.com nor LinkedIn pages disclose strategic DEI targets or outcomes.

Articles

Careers at Generac

Products

Residential Solutions

Role

Description

dashboard development

data integration

predictive modeling

reporting automation

performance metrics

media attribution

Implement dashboards and reports to support strategic decision-making.
Create and maintain dashboards to monitor strategic KPIs.
Partner with data engineering teams to design and build marketing infrastructure that addresses both business and analytical needs.
Identify and implement workflow improvements to deliver actionable insights.
Develop and present benchmark reports using advanced analytics techniques.
Work cross-functionally to analyze the impact of experimentation on marketing metrics.
Manage analytics workstreams focused on media performance measurement and marketing attribution.
Lead initiatives to enhance reporting processes and automation.
Support integration of sales, operations, and consumer data to enable comprehensive analysis.
Design and optimize reporting frameworks, ensuring timely and accurate delivery across the organization.
Collaborate with various teams to consolidate data from multiple sources into unified repositories.
Create and deploy predictive models
Develop and refine performance metrics to measure and enhance business outcomes.
Conduct ad hoc and deep-dive analyses aligned with team priorities.

Requirements

power bi

excel

sql

python

7 years

bachelor's

Advanced proficiency in Power BI and Excel for dashboard creation and data visualization.
Proven ability to collaborate effectively within a team and with cross-functional stakeholders.
Ability to analyze large, complex datasets to identify trends and deliver actionable insights.
Strong expertise in SQL and familiarity with R or Python.
Minimum 7 years of experience in data analytics or marketing analytics, with a proven track record in business intelligence and performance reporting.
Exceptional attention to detail with a commitment to accuracy and timeliness.
Hands-on experience with marketing measurement tools such as multi-touch attribution, media mix modeling, incrementality testing, matched market testing, and A/B testing.
Strong understanding of business metrics and forecasting techniques.
Bachelor’s degree in data science, Computer Science, Statistics, or a related field is required
Solid knowledge of data modeling and integration techniques.

Benefits

Information not given or found

Training + Development

Information not given or found

Interview process

Information not given or found

Visa Sponsorship

Information not given or found

Security clearance

Information not given or found

Company

Overview

$4.3B Revenue

Annual Income

The company generates over $4.3 billion in revenue annually.

80% US Share

Backup Power Dominance

The company dominates the backup power market, holding about 80% of the US share.

It began by engineering affordable home standby generators and built its first engine tailored for generator use.
Its portfolio spans portable units, residential standby systems, large commercial/industrial generators, light towers, power washers, battery storage, and smart-home energy devices.
Typical projects include outfitting homes for outage resilience, powering construction sites with mobile generators, and deploying microgrid and natural gas generator solutions for commercial clients.
Innovations include the PWRcell home energy storage line, integration of EV charging and remote monitoring via Mobile Link and Concerto software platforms.

Culture + Values

Generac Gives: a commitment to being a good neighbor and corporate citizen where employees live and work.
Focus areas include education (especially STEM for underserved youth), first responders, disaster preparedness, veterans & military families, community volunteerism, energy conservation, and clean-energy education & innovation.
Employee-enabled giving: all full-time employees receive volunteer time off and access to small grants for charities they're involved with.
Hyper-local impact: philanthropic focus centered on locations where facilities and employees are based.
Powering Up Education: employees engage in STEM outreach through classrooms, learning events, and facility tours.
Generac Volunteers: organized teams participate in activities such as food sorting, shelter refurbishment, and STEM mentoring.
Generac Community Spirit Awards: recognizing the most active volunteers during National Volunteer Appreciation Week.

Environment + Sustainability

$440 M investment

Solar + Battery Initiative

The company is investing up to $440 million in a Puerto Rico solar and battery initiative to power 40,000 homes.

$50 M awarded

Clean-Energy Microgrids

Received a $50 million award from the DOE's GRIP program to implement clean-energy microgrids at approximately 100 California water-utility sites, with at least 55% located in disadvantaged communities.

55% in disadvantaged communities

Clean-Energy Microgrids

Implementing clean-energy microgrids at 100 California water-utility sites, with a focus on serving at least 55% in disadvantaged communities.

409 kW solar

Net-Zero Microgrid

Supported a net-zero microgrid at Hotel Marcel, featuring a 409 kW solar installation and 1,012 kWh storage capacity.

Partnership with DOE on Puerto Rico solar + battery initiative (up to $440 M investment for 40,000 homes)
Awarded $50 M (via DOE GRIP) for clean-energy microgrids at ~100 California water-utility sites, at least 55% in disadvantaged communities
Supported microgrid at Hotel Marcel (net-zero, 409 kW solar, 1,012 kWh storage)
Distributing zero-emissions hydrogen fuel-cell generators in North America via partnership with EODev
Generac Mobile® lighting towers reduce fuel consumption by up to 75% vs. traditional models via hybrid/battery and LED innovation
Net-zero target not explicitly stated in publicly available sources

Inclusion & Diversity

The 2023 ESG report notes ESG integration but includes no specific DEI goals or gender breakdown.
Public materials provide no data on female/male workforce percentages, leadership gender representation, diversity recruitment, or retention metrics.
Neither generac.com nor LinkedIn pages disclose strategic DEI targets or outcomes.

Articles

Careers at Generac

Products

Residential Solutions