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Leader, Brand Identity Creative Direction
Lixil
Lead brand identity, creative direction, and experiential design across LIXIL brands.
6d ago
Expert & Leadership (13+ years), Experienced (8-12 years)
Full Time
London Area, United Kingdom
Hybrid
Company Size
48,660 Employees
Service Specialisms
Home construction
Renovation
Maintenance management
Real estate transactions
Real estate management
Brokerage
Housing-related financial services
Curtain walls
Sector Specialisms
Housing
Building Materials
Sanitary Ware
Windows
Doors
Interiors
Exteriors
Structural Materials
Role
What you would be doing
creative direction
brand strategy
brand identity
3d visualizations
packaging design
digital platforms
- Collaborate closely with regional design and marketing teams to ensure brand alignment across packaging, digital platforms, communications, and spatial design.
- Lead and deliver creative direction for major branded environments and experiences — including international trade fairs, immersive showrooms, and consumer-facing activations.
- Develop brand strategy guidelines rooted in purpose, creativity, and commercial impact.
- Own and evolve brand identity across the LIXIL portfolio, ensuring consistency, relevance and differentiation.
- Create compelling concepts and 3D visualizations that bring our brands to life through physical and digital touchpoints.
What you bring
ai tools
design degree
3d rendering
cmf
10+ yrs
branding
- Experience with generative AI tools (e.g. Midjourney, Crea, Vizicom).
- Degree (or equivalent) in Industrial, Spatial, or Interior Design with outstanding academic achievement.
- Deep understanding of brand foundations, storytelling, and consumer behaviour.
- Strategic thinker with a proactive, solution-driven mindset.
- Highly organised and detail-oriented, with the ability to manage multiple high-impact projects simultaneously.
- Proven ability to translate insights into impactful design solutions and innovation strategies.
- Strong visualisation skills, including 3D rendering and CMF (colour, material, finish) expertise.
- Aesthetic sensitivity and a refined design eye.
- Minimum 10 years' experience as a Creative Director or equivalent, with a strong track record in spatial, retail, or experiential design.
- At least 5 years’ exposure to consumer-focused branding — ideally in sectors like consumer electronics, FMCG, or durable goods.
- Confident communicator and collaborator, able to influence and inspire across disciplines and cultures.
Information not given or found
Training + DevelopmentInformation not given or found
Interview process
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Security clearanceInformation not given or found
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Company
Overview
Born 2011
Year of founding
Company formed through merger in 2011.
Four Units
Core business areas
Operations organized into four business divisions.
Multi-Billion Revenues
Annual revenue scale
Generates billions of dollars in annual revenue.
Heavy R&D Investment
Commitment to innovation
Significant resources allocated to research and development.
- Designs and builds everything from faucets, toilets, kitchens, doors, and windows to complete curtain walls.
- Growth fueled by acquisitions of Permasteelisa, American Standard, and GROHE, expanding its global presence.
- Products featured in iconic structures such as The Shard, Sydney Opera House, and IFC Hong Kong.
- Partners on innovative projects ranging from smart-home sensors to reinvented household toilets.
- Brand lineup includes INAX, GROHE, and DXV, blending heritage, design, and innovation.
- MAKE BETTER HOMES A REALITY FOR EVERYONE, EVERYWHERE
- Do the Right Thing
- Work with Respect
- Experiment and Learn
- Work with Respect
- Deliver on Commitment
- Embrace Quality
- Inspire Passion
- Pursue Growth
90% reduction target
Net-zero CO₂ emissions goal by 2050
Aims to reduce Scope 1, 2, and 3 emissions by 90% by 2050, with the remaining 10% offset through carbon removal.
50.4% reduction
Mid-term Scope 1 & 2 target by 2030
Committed to reducing Scope 1 and 2 emissions by 50.4% by 2030 compared to FYE 2019 levels.
94.1% energy‑saving faucets
Sold in Japan
Over 94% of faucets sold in Japan are designed to save energy and water.
99.4% water‑saving toilets
Adopted in Japan
Nearly all toilets sold in Japan are water-saving models.
- Published 2025 TCFD/TNFD Disclosure Report including analysis of >90% of SBTN High Impact Commodity List raw materials
- Science-Based Targets initiative (SBTi) approval in March 2024 for both near-term and net-zero targets
- Registered as TNFD Early Adopter in December 2023, integrating LEAP (Locate-Evaluate-Assess-Prepare) approach
- High-performance windows for new detached houses sold in Japan: 93%
30% Female Board
Female Representation on Board
30% of board members are women as of June 2021, with a target for gender parity by 2030.
17.4% Female Managers
Female Representation in Management
17.4% of managers are women as of March 31, 2025.
1point Rise
Psychological Safety Score
The global psychological safety score increased by 1 point year-over-year in the LIXIL Voice survey.
- Target for gender parity (50:50) for directors/executive officers by 2030, with a 30% female target for managerial positions.
- 125 D&I workshops delivered to ~6,000 managers (86% of total) in FYE 2024.
- Five global ERGs launched in FYE 2022: Gender Equity, Multicultural, Ability, Working Parents & Caregivers, LGBTQ+.
- 12 events held during Global Diversity Awareness Month in FYE 2024.
- Implemented policies: no dress code, unified job titles ('leader'), flexible work, and enhanced parental/personal leave.
- Sub-titling for hearing-impaired and non-native speakers; AI-based speech-to-text in online showroom via ERG feedback.
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