Lead growth of membership & loyalty revenue for MPR through innovative Friends program.
5 days ago ago
$210,000 - $240,000
Expert & Leadership (13+ years)
Full Time
Greater Minneapolis-St. Paul Area
Hybrid
Your recruiting firm
Founded to bridge the gap between high-performing talent and growing businesses.
Skywater Search Partners thrives in the executive search industry, consistently delivering top-tier leadership candidates.
With deep expertise in sectors like energy, technology, and healthcare, they bring nuanced industry knowledge to every search.
The firm has a history of placing executives who have a significant impact on both the companies they join and the industries they serve.
Notable for their personalized approach, Skywater focuses on long-term relationships, understanding both client and candidate needs at a granular level.
Known for handling complex, high-stakes searches across a variety of sectors, Skywater Search Partners helps organizations scale with confidence.
About the client
About the client
Information not given or found
Role
Description
multi-channel
audience acquisition
data reporting
revenue growth
lifecycle marketing
team leadership
Guiding multi-channel marketing strategies, including digital, email, events, and direct mail.
Build multi-channel strategies that leverage the organization’s content, brand and multichannel audience development teams to attract new Friends. Tailor communications and engagement to foster long-term loyalty and delight.
Define and monitor key performance indicators, including growth, retention, and satisfaction, and combine data-driven insights with deep community listening to refine strategies.
Building and managing complex plans across stakeholder groups, creating and monitoring budgets, and overseeing data-driven reporting and metrics.
Achieving measurable results in digital revenue growth through strategic planning and execution.
Strengthen a culture of audience-centricity and philanthropy across the enterprise.
Leveraging existing owned and third-party networks to scale user acquisition.
Deploying loyalty and lifecycle marketing strategies to enhance retention, engagement, and lifetime value.
Lead a motivated, collaborative, and high-performing team committed to achieving ambitious shared goals. Cultivate future leaders through coaching, mentoring, and thoughtful professional development plans.
Converting new audience and consumer segments, with a focus on expanding reach beyond core customers to drive growth and diversification.
Leading teams through rapid cycle testing to take informed risks, refine strategies, and scale successful initiatives.
Partner with content teams, philanthropic development, audience development & marketing, and digital product teams to create compelling member experiences.
Define and pioneer an innovative “Friends” strategy to attract and engage new audiences across Minnesota and to build a movement around community supported local media.
Overseeing audience-centric campaigns to drive acquisition, conversion and retention.
Establish partnerships and digital campaigns to enhance visibility, nurture prospects, and funnel audience members into a membership pipeline.
Requirements
data analytics
strategic
entrepreneurial
leadership
communication
revenue growth
Data-Driven Strategist : Skilled in leveraging analytics to inform strategy, optimize decision-making, and measure impact .
Visionary Innovator : Entrepreneurial leader with a track record of driving bold, creative initiatives that align with and advance the organization’s mission and values.
Collaborative Leader : Strong leadership experience fostering cross-functional teamwork; exceptional communicator and storyteller, capable of rallying internal teams and external supporters around the mission and the movement.
Own MPR’s most meaningful revenue line, focusing on member acquisition, retention, and growth in financial support.