VP of Friends & Membership

Description

• Guiding multi-channel marketing strategies, including digital, email, events, and direct mail.
• Build multi-channel strategies that leverage the organization’s content, brand and multichannel audience development teams to attract new Friends. Tailor communications and engagement to foster long-term loyalty and delight.
• Define and monitor key performance indicators, including growth, retention, and satisfaction, and combine data-driven insights with deep community listening to refine strategies.
• Building and managing complex plans across stakeholder groups, creating and monitoring budgets, and overseeing data-driven reporting and metrics.
• Achieving measurable results in digital revenue growth through strategic planning and execution.
• Strengthen a culture of audience-centricity and philanthropy across the enterprise.
• Leveraging existing owned and third-party networks to scale user acquisition.
• Deploying loyalty and lifecycle marketing strategies to enhance retention, engagement, and lifetime value.
• Lead a motivated, collaborative, and high-performing team committed to achieving ambitious shared goals. Cultivate future leaders through coaching, mentoring, and thoughtful professional development plans.
• Driving fundraising and/or consumer-based revenue growth.
• Converting new audience and consumer segments, with a focus on expanding reach beyond core customers to drive growth and diversification.
• Leading teams through rapid cycle testing to take informed risks, refine strategies, and scale successful initiatives.
• Partner with content teams, philanthropic development, audience development & marketing, and digital product teams to create compelling member experiences.
• Define and pioneer an innovative “Friends” strategy to attract and engage new audiences across Minnesota and to build a movement around community supported local media.
• Overseeing audience-centric campaigns to drive acquisition, conversion and retention.
• Establish partnerships and digital campaigns to enhance visibility, nurture prospects, and funnel audience members into a membership pipeline.

Requirements

• Data-Driven Strategist : Skilled in leveraging analytics to inform strategy, optimize decision-making, and measure impact .
• Visionary Innovator : Entrepreneurial leader with a track record of driving bold, creative initiatives that align with and advance the organization’s mission and values.
• Collaborative Leader : Strong leadership experience fostering cross-functional teamwork; exceptional communicator and storyteller, capable of rallying internal teams and external supporters around the mission and the movement.
• Own MPR’s most meaningful revenue line, focusing on member acquisition, retention, and growth in financial support.

Benefits

• Salary: $225,000

Training + Development

Interview process

Visa Sponsorship

Security clearance