Description
campaign execution
experimentation
dashboard creation
performance reporting
multi‑channel
trend monitoring
You’ll design and execute multi-channel campaigns, trial new messaging and formats, and build a scalable, repeatable growth engine that drives both immediate demand and lasting brand equity.
- Stay ahead of digital marketing trends and continuously refine strategy based on market shifts and performance insights to sustain growth
- Design and execute marketing initiatives across paid, organic, and owned channels to reach target audiences and accelerate demand
- Partner with Product Marketing to bring positioning, ideal customer profiles (ICPs), and messaging to market through tailored campaigns for new segments, verticals, and geographies
- Plan and run structured, hypothesis-driven experiments across channels—testing messaging, formats, and tactics—to build a repeatable engine for campaign iteration and growth
- Report to the Head of Commercial & Strategy and collaborate closely with the Product Marketing Lead to align digital marketing strategy with commercial priorities and growth opportunities
- Work with Revenue Operations to build dashboards, define key metrics (ROI, CAC, conversion rates), and share learnings across teams to continually improve marketing efficiency
- Develop and deliver strategic, multi-channel campaigns that drive both pipeline and long-term brand engagement
- Translate performance data into actionable insights, providing real-time feedback on campaign effectiveness, messaging resonance, and ROI to sales, product, and leadership teams
Requirements
bachelor's degree
a/b testing
paid media
growth marketing
data-driven
construction knowledge
We’ve grown by staying obsessed with building software that actually works for the subcontractors on the ground; fast, intuitive, and simple to use.
At Onetrace, we’re on a mission to build the future of construction tech. Our software helps subcontractors streamline their work, stay compliant and focus on delivering great projects—without the chaos.
We’re seeking a Growth Marketing Lead to steer expansion into new markets and audiences, taking full ownership of our growth strategy. This role calls for a bold, experimental mindset—someone who thrives on testing, analysing, and making data-driven decisions, and who treats failure as valuable input for future success.
- Experienced in launching and managing multi-market campaigns across diverse segments
- Bachelor's degree in relevant field
- Thrives in fast-paced, high-growth environments with evolving processes and shifting priorities
- Skilled in A/B testing, audience segmentation, and campaign structure to boost conversion and engagement
- Strategic yet hands-on, with a track record of managing budgets, agencies, and paid media for optimal ROI and CAC efficiency
- Apple MacBook and tech accessories
- Knowledge of the Construction industry
- Combines growth marketing expertise with strong brand strategy and storytelling skills
- Collaborative communicator who works effectively across teams and embraces feedback to drive continuous improvement
- Data-driven and fluent in interpreting campaign analytics, identifying trends, and optimizing performance across the funnel
Benefits
Location: Canary Wharf, London - WeWork (Hybrid Remote)
- Remote work abroad opportunities
- NEST pension scheme
- Enhanced parental leave
- Onetrace merch, regular team socials and annual company offsites
- Employee assistance programme
- 25 days PTO, plus bank holidays
- Private medical insurance with Bupa
Training + Development
Information not given or found
